This course is part of the Strategic Technology Management Specialization

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Ravi Mehta

Offered By

Strategic Technology Management SpecializationUniversity of Illinois at Urbana-Champaign

About this Course

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Successful innovation starts with understanding customer needs and ends with a delighted customer. This course is created to develop a holistic understanding of customers’ role in developing successful innovations and how to capture and utilize customer information to create successful innovations.

Flexible deadlines

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Shareable Certificate

Earn a Certificate upon completion

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Course 2 of 3 in the

Strategic Technology Management Specialization

Beginner Level

Anyone who or whose work is related to any aspect of innovation or wants to understand and manage the role of consumers in innovation proceses

Approx. 7 hours to complete

English

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What you will learn

The concept of innovation and the critical role customers can play in development of successful innovation
Capture customer information to fuel innovation
Apply understanding of customer needs and the adoption process to identify opportunities for innovation and new product development

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 2 of 3 in the

Strategic Technology Management Specialization

Beginner Level

Anyone who or whose work is related to any aspect of innovation or wants to understand and manage the role of consumers in innovation proceses

Approx. 7 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

5/5 (5 Ratings)

Ravi Mehta

Associate Professor, Marketing

Department of Business Administration

31,992 Learners

3 Courses

Offered by

University of Illinois at Urbana-Champaign

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Syllabus - What you will learn from this course

Week1

Week 1

3 hours to complete

UNDERSTANDING INNOVATION AND CUSTOMER-CENTRIC INNOVATION

3 hours to complete

6 videos (Total 51 min), 4 readings, 2 quizzes

Week2

Week 2

2 hours to complete

INNOVATION ADOPTION

2 hours to complete

5 videos (Total 46 min), 2 readings, 1 quiz

Week3

Week 3

2 hours to complete

CAPTURING CUSTOMER NEEDS TO FUEL INNOVATION

2 hours to complete

5 videos (Total 41 min), 2 readings, 1 quiz

Week4

Week 4

2 hours to complete

CUSTOMER DRIVEN INNOVATION STRATEGY

2 hours to complete

5 videos (Total 42 min), 2 readings, 1 quiz

About the Strategic Technology Management Specialization

The success of modern companies depends critically on their manager’s ability to generate strategic innovationwhich leverages technological and market changes. A key part of the equation is delivering new products that deliver exceptional customer value. Another essential element is implementing innovation initiatives effectively. The Strategic Technology Management specialization is targeted towards aspiring managers, managers at all levels, and entrepreneurs who lookto gaina well-rounded knowledge of technology managementthrough courses thatintegrate the areas of strategic innovation, customercentric product development, andmanaging innovation. Topics covered include:

Understanding the strategic impact of technological change on markets Strategies to characterizeinnovation situations and develop strategic responses Business model and platform-centric innovation Understanding unmet customer needs to identify innovation opportunities Delivering new products that deliver exceptional customer value Designing organizations that navigate established and new businesses simultaneously Leading innovation teams Designing and leading change initiatives for innovation

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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Customer Centric Innovation

About this Course

What you will learn