Successful innovation starts with understanding customer needs and ends with a delighted customer. This course is created to develop a holistic understanding of customers’ role in developing successful innovations and how to capture and utilize customer information to create successful innovations.
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About this Course
Anyone who or whose work is related to any aspect of innovation or wants to understand and manage the role of consumers in innovation proceses
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
The concept of innovation and the critical role customers can play in development of successful innovation
Capture customer information to fuel innovation
Apply understanding of customer needs and the adoption process to identify opportunities for innovation and new product development
Anyone who or whose work is related to any aspect of innovation or wants to understand and manage the role of consumers in innovation proceses
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSyllabus - What you will learn from this course
UNDERSTANDING INNOVATION AND CUSTOMER-CENTRIC INNOVATION
INNOVATION ADOPTION
CAPTURING CUSTOMER NEEDS TO FUEL INNOVATION
CUSTOMER DRIVEN INNOVATION STRATEGY
About the Strategic Technology Management Specialization

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