Successful innovation starts with understanding customer needs and ends with a delighted customer. This course is created to develop a holistic understanding of customers’ role in developing successful innovations and how to capture and utilize customer information to create successful innovations.
Customer Centric Innovation
Customer Centric Innovation
This course is part of Strategic Technology Management Specialization
Taught in English
Some content may not be translated
Instructor: Ravi Mehta
1,759 already enrolled
Included with 
Course
Gain insight into a topic and learn the fundamentals
4.6
(43 reviews)
Beginner level
Recommended experience
7 hours (approximately)
Flexible schedule
Learn at your own pace
What you'll learn
The concept of innovation and the critical role customers can play in development of successful innovation
Capture customer information to fuel innovation
Apply understanding of customer needs and the adoption process to identify opportunities for innovation and new product development
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
5 quizzes
Course
Gain insight into a topic and learn the fundamentals
4.6
(43 reviews)
Beginner level
Recommended experience
7 hours (approximately)
Flexible schedule
Learn at your own pace
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Strategic Technology Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
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Share it on social media and in your performance review
There are 4 modules in this course
In this module, we will examine the concept of innovation in general and customer-centric innovation in particular. We will start by defining customer-centric innovation, then work towards understanding what is innovation and when does it become successful.
What's included
6 videos4 readings2 quizzes
In this module, we will discuss and understand why new innovations fail, and examine this question from a customer psychology perspective. In doing so we will discuss the psychological barriers to innovation adoption and strategies to overcome such psychological resistance.
What's included
5 videos2 readings1 quiz
In this module, we will discuss tools and techniques that can be used to better understand customer pain points and hence their needs. This module will also highlight issues or drawbacks associated with these techniques or frameworks and discuss ways to overcome these drawbacks.
What's included
5 videos2 readings1 quiz
In this module, we will introduce the systematic and formal innovation/new product development process, and how customer-centric information can be used to shape this process. We will also discuss how this process works and the factors that can help in developing a more efficient and effective innovation process and the issues that can hurt this process
What's included
5 videos2 readings1 quiz1 plugin
Instructor
Instructor ratings
5.0 (8 ratings)Offered by
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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