University of Illinois at Urbana-Champaign

Customer Centric Innovation

This course is part of Strategic Technology Management Specialization

Taught in English

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Ravi Mehta

Instructor: Ravi Mehta

1,574 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.6

(39 reviews)

Beginner level

Recommended experience

7 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • The concept of innovation and the critical role customers can play in development of successful innovation

  • Capture customer information to fuel innovation

  • Apply understanding of customer needs and the adoption process to identify opportunities for innovation and new product development

Details to know

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Assessments

5 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.6

(39 reviews)

Beginner level

Recommended experience

7 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Strategic Technology Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

In this module, we will examine the concept of innovation in general and customer-centric innovation in particular. We will start by defining customer-centric innovation, then work towards understanding what is innovation and when does it become successful.

What's included

6 videos4 readings2 quizzes

In this module, we will discuss and understand why new innovations fail, and examine this question from a customer psychology perspective. In doing so we will discuss the psychological barriers to innovation adoption and strategies to overcome such psychological resistance.

What's included

5 videos2 readings1 quiz

In this module, we will discuss tools and techniques that can be used to better understand customer pain points and hence their needs. This module will also highlight issues or drawbacks associated with these techniques or frameworks and discuss ways to overcome these drawbacks.

What's included

5 videos2 readings1 quiz

In this module, we will introduce the systematic and formal innovation/new product development process, and how customer-centric information can be used to shape this process. We will also discuss how this process works and the factors that can help in developing a more efficient and effective innovation process and the issues that can hurt this process

What's included

5 videos2 readings1 quiz1 plugin

Instructor

Instructor ratings
5.0 (8 ratings)
Ravi Mehta
University of Illinois at Urbana-Champaign
3 Courses37,758 learners

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4.6

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Reviewed on Jan 9, 2024

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