Successful innovation starts with understanding customer needs and ends with a delighted customer. This course is created to develop a holistic understanding of customers’ role in developing successful innovations and how to capture and utilize customer information to create successful innovations.
Customer Centric Innovation
Customer Centric Innovation
This course is part of Strategic Technology Management Specialization
Instructor: Ravi Mehta
2,274 already enrolled
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Gain insight into a topic and learn the fundamentals.
4.6
(52 reviews)
Beginner level
Recommended experience
7 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Have a clear understanding of the concept of innovation – What is it, why is it important, and when and how does is it become successful.
Identify reasons underlying consumers’ psychological resistance to innovation.
Apply understanding of customer needs and the adoption process to identify opportunities for innovation and new product development.
Utilize and apply strategies to capture customer needs.
Skills you'll gain
Details to know
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Assessments
5 assignments
Taught in English
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This course is part of the Strategic Technology Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
In this module, we will examine the concept of innovation in general and customer-centric innovation in particular. We will start by defining customer-centric innovation, then work towards understanding what is innovation and when does it become successful.
What's included
6 videos4 readings2 assignments
In this module, we will discuss and understand why new innovations fail, and examine this question from a customer psychology perspective. In doing so we will discuss the psychological barriers to innovation adoption and strategies to overcome such psychological resistance.
What's included
5 videos2 readings1 assignment
In this module, we will discuss tools and techniques that can be used to better understand customer pain points and hence their needs. This module will also highlight issues or drawbacks associated with these techniques or frameworks and discuss ways to overcome these drawbacks.
What's included
5 videos2 readings1 assignment
In this module, we will introduce the systematic and formal innovation/new product development process, and how customer-centric information can be used to shape this process. We will also discuss how this process works and the factors that can help in developing a more efficient and effective innovation process and the issues that can hurt this process
What's included
5 videos2 readings1 assignment1 plugin
Instructor
Instructor ratings
5.0 (10 ratings)Offered by
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4.6
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Showing 3 of 52
MB
4
Reviewed on Jan 9, 2024
Great course, easy to digest and with a lot of generally useful insights.
AL
4
Reviewed on Sep 18, 2024
Right emphasis on understanding customer, and applying creativity to solve their problems; however creativity can be a mysterious process that cannot be formalized.
NB
4
Reviewed on Oct 26, 2024
Very interesting course i would recommend it for anyone who wants to learn more about Customer centricity
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