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Learner Reviews & Feedback for Customer Centric Innovation by University of Illinois at Urbana-Champaign

16 ratings

About the Course

Successful innovation starts with understanding customer needs and ends with a delighted customer. This course is created to develop a holistic understanding of customers’ role in developing successful innovations and how to capture and utilize customer information to create successful innovations....
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1 - 2 of 2 Reviews for Customer Centric Innovation

By Benazeer K

Jun 29, 2022

Very Informative

By Jukka-Pekka O

Oct 4, 2022

The course is an elementary introduction to customer-centric innovation and focuses primarily on why and what questions. The content doesn't go deep into exactly how you can do customer-centric innovation. Quizzes were very easy and if you have some basic familiarity with the topic, you can probably pass them without going through the course content. There were a few examples used here and there, but the course still lacked practical examples that would demonstrate the ideas in real life settings.