Chevron Left
Back to Design Principles: an Introduction

Learner Reviews & Feedback for Design Principles: an Introduction by University of California San Diego

1,303 ratings

About the Course

What makes an interface intuitive? How can I tell whether one design works better than another? This course will teach you fundamental principles of design and how to effectively evaluate your work with users. You'll learn fundamental principles of visual design so that you can effectively organize and present information with your interfaces. You'll learn principles of perception and cognition that inform effective interaction design. And you'll learn how to perform and analyze controlled experiments online. In many cases, we'll use Web design as the anchoring domain. A lot of the examples will come from the Web, and we'll talk just a bit about Web technologies in particular. When we do so, it will be to support the main goal of this course, which is helping you build human-centered design skills, so that you have the principles and methods to create excellent interfaces with any technology....

Top reviews


Nov 21, 2019

The course was simple and crisp yet covered it all - interaction, visual and usability. Liked the duration of the videos followed by reading material that covered the highlights of the topic.


Mar 16, 2016

The basic principles of design and their philosophies were covered well in this course, and it was taught in a quick, efficient manner. I liked undergoing this course and would recommend it.

Filter by:

101 - 125 of 175 Reviews for Design Principles: an Introduction

By Tony F

Nov 22, 2019

Great course

By adi0229

Sep 3, 2017


By Felipe A

Mar 11, 2016


By Sandy B

Dec 3, 2015

Great stuff!

By Mohansing P

May 13, 2021

Nice course

By yashar k s

Oct 4, 2016

Best Course

By Fan R

Aug 14, 2015


By Cinthy P R L

Aug 1, 2016


By 邢益波

Feb 20, 2016


By Manorama D

Jul 26, 2019



Nov 1, 2018


By Alex_G

Mar 15, 2017


By Jingyi G

Jan 7, 2017


By Shirley S

Apr 25, 2016


By Kevin M

Dec 27, 2018


By Albina D

Dec 10, 2018


By Saputra B I

Oct 19, 2020


By Yuzhifei

Oct 31, 2018


By deepika j

Sep 1, 2015


By Olga A

Sep 20, 2022

Course is good, but materials should be subject of review - link to the chi-squared table has been broken, and no one replaced it for years. I see a lot of posts on forum about it without any actions from mentors. Thanks to kind people who was able to find a replacement and share it on the forum.

And, as last point, which is important - if no students in paralel with you on the course within same timeline, reviews for your submissions will be delayed, what is wrong from student perspective. It is very clear expecially for UX students. In such case deadlines should be updated automatically if submission has been done in time.

By Siddharth P S

Sep 1, 2017

Great overview of a lot of design topics! Like Scott himself says, this is a great starting point for someone who is not a designer himself. Not sure if it is feasible, but some of the topics could be more detailed. Yes - Scott does mention books that can be referred for further reading. But if the course could include pull-outs / key chapters from those books - it could be very useful as I am not sure how many of us will get a chance to go through complete books.

Overall - loved the exposure. Especially enjoyed the part on designing experiments.

By Vazgen B

Apr 11, 2016

This is a great course with tons of valuable info. The peer-review projects are very hands-on, and you learn a lot by doing that. However, I wish there were more explanations for certain things (for example, for the experiments section) - or at least, more resources to get further info. Also, for Assignment 3, it would have been very helpful to have the answer key, since there is some confusion around some of the answers.

By Jeff M

Aug 22, 2017

Overall the information and exercises were good. The introduction to A/B testing was great and provides a good base layer of knowledge for the experimenting and analysis section of the IxD program. I would say that the week 3 assignment was frustrating as a grader since the rubric seemed to ask for very specific answers when the questions allowed for broader interpretation.

By Azusa W

Oct 23, 2017

The exercises are very confusing to submit and to rate (peer rate review, sometimes too long questions and you lot the commitment). I would like that the teacher had a much linear methodology through the Specialization, in many moments it feels like he´s losing the objectivity.

It would be nice to reinforce the main concepts, instead of doing mathematic equations...

By Ryan D J

Oct 3, 2018

The Chi Square lecture was hard to follow. I took elementary statistics in college 20 years ago and got an A, but the lecture jumped and skipped explaining things. the video seemed to have been edited when Scott was about to explain something. Sometimes he didn't really explain somethings. The other lectures were very helpful and have helped me already.