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Back to Design Principles: an Introduction

Design Principles: an Introduction, University of California San Diego

1,042 ratings
140 reviews

About this Course

What makes an interface intuitive? How can I tell whether one design works better than another? This course will teach you fundamental principles of design and how to effectively evaluate your work with users. You'll learn fundamental principles of visual design so that you can effectively organize and present information with your interfaces. You'll learn principles of perception and cognition that inform effective interaction design. And you'll learn how to perform and analyze controlled experiments online. In many cases, we'll use Web design as the anchoring domain. A lot of the examples will come from the Web, and we'll talk just a bit about Web technologies in particular. When we do so, it will be to support the main goal of this course, which is helping you build human-centered design skills, so that you have the principles and methods to create excellent interfaces with any technology....

Top reviews


Mar 17, 2016

The basic principles of design and their philosophies were covered well in this course, and it was taught in a quick, efficient manner. I liked undergoing this course and would recommend it.


Aug 28, 2016

This course was very informative and well structured. I feel like the concepts stacked and that by the end I had a better understanding surrounding the "why" behind a lot of these concepts.

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134 Reviews

By Ilya Grigoryan

Mar 04, 2019

I finally understood how to evaluate hypothesises. Great!

By Non Arkaraprasertkul

Feb 28, 2019

The instructor is very good and the materials are intuitively interesting.

By Isabel Lewis

Feb 03, 2019

I really enjoyed this course. It was good at introducing a lot of new ideas and basic principles.

By Jared Gillespie

Jan 22, 2019

Really helpful information on user testing in here and what to avoid.

By Santiago Borray

Jan 14, 2019

Great information and exercises

By Kevin Mehta

Dec 27, 2018


By Albina Dunga

Dec 10, 2018


By Raluca Mitarca

Nov 07, 2018

The course is very useful, but the information is a bit hard to digest, especially the problem. Even though I watched the videos several times, I still did not understand some decisions you made in solving it. But I am a better person because of it! Thank you


Nov 01, 2018


By Yuzhifei

Oct 31, 2018