Pontificia Universidad Católica del Perú
Estrategia de Identidad de una Marca
Pontificia Universidad Católica del Perú

Estrategia de Identidad de una Marca

Taught in Spanish

Course

Gain insight into a topic and learn the fundamentals

Beginner level
No prior experience required
14 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace

Details to know

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Recently updated!

November 2023

Assessments

20 quizzes

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There are 5 modules in this course

En este módulo conocerás el proceso de construcción de identidad para generar una estrategia de marca antes de pasar a la estrategia de diseño, utilizando tanto el proceso de marketing como el proceso creativo.

What's included

16 videos1 reading4 quizzes

En este módulo aprenderás a cómo dirigir una investigación para descubrir la esencia de la marca.

What's included

13 videos1 reading4 quizzes

En este módulo, conoceremos las estrategias para construir una marca utilizando el pensamiento racional y la inteligencia creativa.

What's included

13 videos1 reading4 quizzes

En este módulo, aprenderemos cómo diseñar la identidad de nuestra marca.

What's included

12 videos1 reading4 quizzes

En este último módulo, aprenderemos cómo desarrollar el contenido según la estrategia de la marca.

What's included

12 videos4 quizzes

Instructor

Olga Osnayo Oliveros
Pontificia Universidad Católica del Perú
1 Course157 learners

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