In this capstone course, you will practice creating a presentation on the marketing campaign you’ve been developing throughout the program with a project where you will gain hands-on experience with communicating results and formulating recommendations based on the results of a social marketing campaign. In addition, you will sign up for and take the Meta Digital Marketing Associate Certification Exam and receive your Digital Marketing Associate Certification from Meta. After successfully completing your project and passing the Meta exam, you will receive your Coursera certificate of completion for the Meta Social Media Marketing Professional Certificate Program.
This course is part of the Meta Social Media Marketing Professional Certificate
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About this Course
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Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 6 of 6 in the
Beginner Level
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
Approx. 6 hours to complete
English
Subtitles: English, Spanish, Portuguese (Brazilian), Arabic
What you will learn
Present and communicate campaign results to a team
Become certified as a Meta Digital Marketing Associate
Skills you will gain
- Meta advertising
- Social Media Marketing
- Marketing Strategy
- Communication
- Ads Manager
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 6 of 6 in the
Beginner Level
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
Approx. 6 hours to complete
English
Subtitles: English, Spanish, Portuguese (Brazilian), Arabic
Offered by
Meta
Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Meta Social Media Marketing Certificate or Meta Marketing Analytics Certificate, you'll gain access to the Meta Career Programs Job Board - a job search platform with 200+ employers looking to hire.
Syllabus - What you will learn from this course
2 hours to complete
Program Capstone Course Overview
This week you will sign up for the Digital Marketing Associate Certification Exam with Meta and look ahead to prepare for your Capstone project and Digital Marketing Associate Certification Exam.
2 hours to complete
4 videos (Total 15 min), 7 readings, 1 quiz
2 hours to complete
Program Capstone Project
In the second week, you will complete a capstone project in which you practice creating a presentation for your campaign findings for a team of marketing professionals at work. This is the culminating project of the projects you have completed throughout the program.
2 hours to complete
2 videos (Total 1 min)
2 hours to complete
Take the Meta Digital Marketing Associate Certification Exam
This week you will take the Digital Marketing Associate Certification Exam and take the steps necessary to access the exam on Meta’s platform. You will also conclude the Meta Social Media Marketing Professional Certificate Program.
2 hours to complete
2 videos (Total 2 min), 5 readings, 1 quiz
Reviews
- 5 stars88.09%
- 4 stars8.92%
- 3 stars0.59%
- 2 stars0.29%
- 1 star2.08%
TOP REVIEWS FROM META SOCIAL MEDIA MARKETING CAPSTONE
by CMAug 10, 2022
Clear and Concise journey to success in the Media Marketing World. I would highly recommend.
by ANFeb 27, 2021
The best online course I have ever taken exceptional
by NRMay 27, 2021
It was really amazing and exciting after completing this specialization course from Facebook. Hope it will help in my future carrier. Thank you Facebook and Coursera.
by PTApr 25, 2021
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. almost 2 days I haven't receive any professional certification badge yet
About the Meta Social Media Marketing Professional Certificate
Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising.
Frequently Asked Questions
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More questions? Visit the Learner Help Center.
