In this capstone course, you will practice creating a presentation on the marketing campaign you’ve been developing throughout the program with a project where you will gain hands-on experience with communicating results and formulating recommendations based on the results of a social marketing campaign. In addition, you will sign up for and take the Facebook Digital Marketing Associate Certification Exam and receive your Digital Marketing Associate Certification from Facebook. After successfully completing your project and passing the Facebook exam, you will receive your Coursera certificate of completion for the Facebook Social Media Marketing Professional Certificate Program.
This course is part of the Facebook Social Media Marketing Professional Certificate
Offered By

About this Course
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
What you will learn
Present and communicate campaign results to a team
Become certified as a Facebook Digital Marketing Associate
Skills you will gain
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
Offered by

Facebook builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Facebook Social Media Marketing Certificate, you'll instantly have a personal portfolio of work to showcase your talents to prospective digital marketing employers.
Syllabus - What you will learn from this course
Program Capstone Course Overview
This week you will sign up for the Digital Marketing Associate Certification Exam with Facebook and look ahead to prepare for your Capstone project and Digital Marketing Associate Certification Exam.
Program Capstone Project
In the second week, you will complete a capstone project in which you practice creating a presentation for your campaign findings for a team of marketing professionals at work. This is the culminating project of the projects you have completed throughout the program.
Take the Facebook Digital Marketing Associate Certification Exam
This week you will take the Digital Marketing Associate Certification Exam and take the steps necessary to access the exam on Facebook’s platform. You will also conclude the Facebook Social Media Marketing Professional Certificate Program.
About the Facebook Social Media Marketing Professional Certificate
Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.

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