This course is part of the Facebook Social Media Marketing Professional Certificate

Anke Audenaert
Top Instructor

Offered By

Facebook Social Media Marketing Professional CertificateFacebook

About this Course

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In this capstone course, you will practice creating a presentation on the marketing campaign you’ve been developing throughout the program with a project where you will gain hands-on experience with communicating results and formulating recommendations based on the results of a social marketing campaign. In addition, you will sign up for and take the Facebook Digital Marketing Associate Certification Exam and receive your Digital Marketing Associate Certification from Facebook. After successfully completing your project and passing the Facebook exam, you will receive your Coursera certificate of completion for the Facebook Social Media Marketing Professional Certificate Program. 
By the end of this course, you will be able to:
• Present and communicate the results of a campaign to a team
• Complete the Digital Marketing Associate Certification Exam

This course is for people who have completed all 5 previous courses of the Facebook Social Media Marketing Professional Certificate and are ready to take their Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Facebook Social Media Marketing Professional Certificate. 
In order to take the exam, learners must have access to a Mac or PC with a webcam.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 6 of 6 in the

Facebook Social Media Marketing

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

Approx. 6 hours to complete

English

Subtitles: English

What you will learn

Present and communicate campaign results to a team

Become certified as a Facebook Digital Marketing Associate

Skills you will gain

Social Media MarketingMarketing StrategyCommunicationFacebook AdvertisingAds Manager

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 6 of 6 in the

Facebook Social Media Marketing

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

Approx. 6 hours to complete

English

Subtitles: English

Instructor

Anke Audenaert
Top Instructor

CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

77,351 Learners

4 Courses

Offered by

Facebook

Facebook builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Facebook Social Media Marketing Certificate, you'll instantly have a personal portfolio of work to showcase your talents to prospective digital marketing employers.

Syllabus - What you will learn from this course

Week

Week 1

1 hour to complete

Program Capstone Course Overview

This week you will sign up for the Digital Marketing Associate Certification Exam with Facebook and look ahead to prepare for your Capstone project and Digital Marketing Associate Certification Exam.

1 hour to complete

4 videos (Total 15 min), 6 readings, 1 quiz

4 videos

Introduction to the Facebook Social Media Marketing Professional Certificate6m

Introduction to Anke Audenaert2m

Careers in Digital Marketing5m

Weekly Introduction1m

6 readings

Facebook Social Media Marketing Capstone Course Syllabus5m

How to Be Successful in This Course10m

Professional Certificate Job Search Resources Overview10m

User Interface Note: Professional Certificate Content10m

Community Guidelines10m

Facebook Certification Exam Sign-up10m

Week

Week 2

2 hours to complete

Program Capstone Project

In the second week, you will complete a capstone project in which you practice creating a presentation for your campaign findings for a team of marketing professionals at work. This is the culminating project of the projects you have completed throughout the program.

2 hours to complete

2 videos (Total 1 min)

2 videos

Weekly Introduction27s

Weekly Conclusion20s

Week

Week 3

2 hours to complete

Take the Facebook Digital Marketing Associate Certification Exam

This week you will take the Digital Marketing Associate Certification Exam and take the steps necessary to access the exam on Facebook’s platform. You will also conclude the Facebook Social Media Marketing Professional Certificate Program.

2 hours to complete

2 videos (Total 2 min), 5 readings, 1 quiz

2 videos

Facebook Exam Overview26s

Congratulations!1m

5 readings

Practice Exams for the Facebook Digital Marketing Associate Certificate10m

Exam Preparation Resources10m

Take the Facebook Digital Marketing Associate Certification Exam 1h 40m

How to Prepare for an Interview as a Social Media Marketer - Tips from Anke10m

How to Prepare for Job Interviews10m

About the Facebook Social Media Marketing Professional Certificate

Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.

After an introduction to digital marketing and the main social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts. Most importantly, throughout the program you’ll get to practice your new skills through hands-on projects, the results of which you can showcase through a portfolio of your work. Upon successful completion of the program, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certification, proving your skills in social media marketing and in the use of Facebook Ads Manager.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Certificate?
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Will I earn university credit for completing the Course?
This Course doesn't carry university credit, but some universities may choose to accept Course Certificates for credit. Check with your institution to learn more. Online Degrees and Mastertrack™ Certificates on Coursera provide the opportunity to earn university credit.

More questions? Visit the Learner Help Center.

Facebook Social Media Marketing Capstone