In this capstone course, you will practice creating a presentation on the marketing campaign you’ve been developing throughout the program with a project where you will gain hands-on experience with communicating results and formulating recommendations based on the results of a social marketing campaign. In addition, you will sign up for and take the Meta Digital Marketing Associate Certification Exam and receive your Digital Marketing Associate Certification from Meta. After successfully completing your project and passing the Meta exam, you will receive your Coursera certificate of completion for the Meta Social Media Marketing Professional Certificate Program.
By the end of this course, you will be able to:
• Present and communicate the results of a campaign to a team
• Complete the Digital Marketing Associate Certification Exam
This course is for people who have completed all 5 previous courses of the Meta Social Media Marketing Professional Certificate and are ready to take their Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate.
In order to take the exam, learners must have access to a Mac or PC with a webcam.
This week you will sign up for the Digital Marketing Associate Certification Exam with Meta and look ahead to prepare for your Capstone project and Digital Marketing Associate Certification Exam.
What's included
5 videos8 readings2 assignments1 app item
Show info about module content
5 videos•Total 16 minutes
Introduction to the Meta Social Media Marketing Professional Certificate•6 minutes
Introduction to Anke Audenaert•2 minutes
Weekly Introduction•2 minutes
Careers in Digital Marketing•5 minutes
Important Message•1 minute
8 readings•Total 75 minutes
Meta Social Media Marketing Capstone Course Syllabus•5 minutes
Join the Meta Social Media Marketing Community!•10 minutes
How to Be Successful in This Course•10 minutes
Professional Certificate Job Search Resources Overview•10 minutes
User Interface Note: Professional Certificate Content•10 minutes
Community Guidelines•10 minutes
Meta Certification Exam Sign-up•10 minutes
Review Links to Previous Courses (Optional)•10 minutes
2 assignments•Total 25 minutes
Review Your Community Knowledge•10 minutes
Activity: Verify Your Meta Blueprint Email Address•15 minutes
1 app item•Total 5 minutes
Overview of the Certification Exam•5 minutes
Program Capstone Project
Module 2•2 hours to complete
Module details
In the second week, you will complete a capstone project in which you practice creating a presentation for your campaign findings for a team of marketing professionals at work. This is the culminating project of the projects you have completed throughout the program.
What's included
2 videos1 peer review
Show info about module content
2 videos•Total 1 minute
Weekly Introduction•0 minutes
Weekly Conclusion•0 minutes
1 peer review•Total 120 minutes
Creating a Presentation•120 minutes
Take the Meta Digital Marketing Associate Certification Exam
Module 3•3 hours to complete
Module details
This week you will take the Digital Marketing Associate Certification Exam and take the steps necessary to access the exam on Meta’s platform. You will also conclude the Meta Social Media Marketing Professional Certificate Program.
What's included
3 videos7 readings1 app item1 discussion prompt
Show info about module content
3 videos•Total 3 minutes
Meta Exam Overview•0 minutes
Congratulations!•1 minute
What's Next?•1 minute
7 readings•Total 155 minutes
Study Guide and Practice Exams for the Meta Digital Marketing Associate Certificate•10 minutes
Exam Preparation Resources•10 minutes
Study App: Prepare for the Meta Digital Marketing Associate Certification Exam•10 minutes
Take the Meta Digital Marketing Associate Certification Exam •100 minutes
How to Prepare for an Interview as a Social Media Marketer - Tips from Anke•10 minutes
Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. The Meta Professional Certificates create opportunities so that anyone regardless of education, background or experience can learn high-quality skills to land a high-growth career—no degree or experience required to get started. Meta also offers training courses on the metaverse to educate people, brands, businesses and professionals on the opportunities it presents and what it means for our world today and into the future.
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M
ME
5·
Reviewed on Jan 28, 2022
I'm so excited to have completed this course and I'm thankful to Coursera and particularly my lecturers. I've learnt so much and I’m ready to face the world of digital marketing.
I
IG
5·
Reviewed on Jul 12, 2021
Anke Audenaert and Daniel Kob are great in teaching and their motivation throughout the courses helped me a lot successfully complete this program.
S
SA
5·
Reviewed on Aug 6, 2025
Incredibly paced, informative, and engaging. Loved every second of it. I highly recommend others try this and get one step closer to their career goals. :)
Can I receive university credit for completing this course?
Yes! It is possible to receive university credit for completing the entire Meta Social Media Marketing Professional Certificate. You can earn up to 2 college credits at participating colleges and universities nationwide for completing the certificate, because The Meta Social Media Marketing Professional Certificate is now ACE® recommended.
We’ll provide more information on how you can share proof of completion to your school once you complete this final step in the certificate program, the capstone course. Please note that the decision to accept specific credit recommendations is up to each institution and is not guaranteed. Read more about ACE Credit College & University Partnerships here.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.