This course is part of the Fundraising and Development Specialization

4.7
stars
239 ratings

Angela Joens

15,693 already enrolled

Offered By

Fundraising and Development SpecializationUniversity of California, Davis

About this Course

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In this course, you will gain an introduction to the basic terminology and concepts in the field, along with an overview of the development cycle from identification and cultivation through stewardship and recognition. You will learn how to develop a case for support, identify and assess prospective donors, match a donor’s interests and needs with your organization’s mission and goals, recognize planned giving benefits to your donors, structure a successful solicitation, and respond to ethical dilemmas. You’ll also examine career opportunities in the field, along with contemporary issues and trends confronting today’s fundraising managers. Throughout the course you’ll gain hands-on practice developing an array of written products for your fundraising and development portfolio.

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Course 1 of 4 in the

Fundraising and Development Specialization

Beginner Level

Approx. 16 hours to complete

English

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Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Course 1 of 4 in the

Fundraising and Development Specialization

Beginner Level

Approx. 16 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.76/5 (70 Ratings)

Angela Joens

Assistant Vice Chancellor of Development Outreach

15,693 Learners

1 Course

Offered by

University of California, Davis

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Syllabus - What you will learn from this course

Content Rating94%(1,469 ratings)

Week1

Week 1

2 hours to complete

Fundraising and Philanthropy

2 hours to complete

7 videos (Total 60 min), 2 readings, 1 quiz

7 videos

Course Introduction Foundations of Fundraising and Development2mHistory and Impact of Philanthropy in the US4mTerminology of Fundraising and Philanthropy10mEthics and Guiding Principles of Confidentiality9mThe Donor and Development Process (Part 1)7mThe Donor and Development Process (Part 2)10mCampaigns and Opportunities12m

2 readings

A Note From UC Davis10mReadings20m

1 practice exercise

Module 1 Quiz30m

Week2

Week 2

5 hours to complete

Case for Support, Prospect Identification, and Annual Giving

In this module, you will be able to define and describe the components of an effective case statement, and be able to distinguish between an organizations vision, goals, and objectives. You will be able to create variations on your case statement, and identify potential prospects for your organization. You will be able to discuss annual giving campaigns and be able to plan and build a base of support for your organization's fundraising programs.

5 hours to complete

7 videos (Total 60 min), 2 readings, 2 quizzes

7 videos

Introduction to Case for Support, Prospect Identification, and Annual Giving56sCase for Support (Part 1)8mCase for Support (Part 2)6mProspect Identification & Building Constituents (Part 1)11mProspect Identification & Building Constituents (Part 2)11mThe Annual Fund: Building a Base of Support (Part 1)12mThe Annual Fund: Building a Base of Support (Part 2)8m

2 readings

Readings30mWelcome to Peer Review Assignments!10m

1 practice exercise

Module 2 Quiz15m

Week3

Week 3

4 hours to complete

Major Gift, Planned Giving, Foundations and Corporate Giving Programs

In this module, you will be able to differentiate between major gifts and planned giving. You will be given an overview of the major gift process and then be able to discuss how to cultivate and solicit major donors. You will be able to identify how to establish a planned giving program and potential prospects. You will identify the role that foundation and corporate support plays in a development program and be able to describe the basics of the grant writing process.

4 hours to complete

8 videos (Total 71 min), 1 reading, 1 quiz

8 videos

Introduction to Major Gift, Planned Giving, Foundations and Corporate Giving Programs1mMajor Gift Development Programs (Part 1)11mMajor Gift Development Programs (Part 2)9mMajor Gift Development Programs (Part 3)8mPlanned Giving Programs (Part 1)11mPlanned Giving Programs (Part 2)11mFoundation and Corporate Giving (Part 1)7mFoundation and Corporate Giving (Part 2)9m

1 reading

Readings10m

1 practice exercise

Module 3 Quiz30m

Week4

Week 4

4 hours to complete

Donor Relations and Fundraising Campaigns

4 hours to complete

8 videos (Total 71 min), 1 reading, 2 quizzes

8 videos

Introduction to Donor Relations and Fundraising Campaigns57sStewardship and Recognition Programs (Part 1)13mStewardship and Recognition Programs (Part 2)12mCampaigns: Overview & Pre-planning (Part 1)11mCampaigns: Overview & Pre-planning (Part 2)10mCampaigns: Opening & Closing a Campaign (Part 1)11mCampaigns: Opening & Closing a Campaign (Part 2)9mFoundations of Fundraising and Development Course Summary1m

1 reading

Readings10m

1 practice exercise

Module 4 Quiz30m

Reviews

4.7

72 reviews

5 stars
74.27%
4 stars
20.74%
3 stars
3.73%
1 star
1.24%

TOP REVIEWS FROM FUNDRAISING AND DEVELOPMENT FOUNDATIONS

by LDOct 30, 2021

This was a good overview of fundraising and development. The process, definitions and facts about the industry provided a good picture of what to expect.

by JBJan 8, 2022

Exceptionally useful and well explained as an introduction to the world of non-profit fundraising.

by BJOct 23, 2018

Great overview! I refreshed on basics and learned some new things. The only con for me was that the peer-graded assignments were sometimes difficult to get peers to grade on time.

by AKDec 22, 2020

This is one of the best courses which has given me all the basic information. I have also started the advanced courses which are related to fundraising and development offered by UC Davis.

View all reviews

About the Fundraising and Development Specialization

Charitable giving is rebounding as the economy improves. Yet there is a shortage of qualified fundraising professionals to help organizations connect their needs with potential donors. Through four courses, you will gain the knowledge and skills to begin or advance your career in the high demand field of fundraising and development. This Specialization is designed to meet the rising demand for trained fundraising professionals.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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