About this Course
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Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 15 hours to complete

Suggested: 4 weeks of study, 2-5 hours/week...

English

Subtitles: English

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 15 hours to complete

Suggested: 4 weeks of study, 2-5 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
4 hours to complete

The Science and Practice of Annual Giving

8 videos (Total 65 min), 5 readings, 2 quizzes
8 videos
Introduction to the Science and Practice of Annual Giving2m
The Science of Annual Giving (Part 1)6m
The Science of Annual Giving (Part 2)11m
Direct Mail for Annual Giving (Part 1)9m
Direct Mail for Annual Giving (Part 2)11m
Using Telemarketing Overview (Part 1)10m
Using Telemarketing Overview (Part 2)8m
5 readings
A Note From UC Davis10m
About the Final Project2m
Welcome to Peer Reviews!3m
Suggested Activity: Prospective Donor Data Analysis / Ask Array Combination1h
Suggested Activity: Solicitation Script30m
1 practice exercise
Module 1 Quiz20m
Week
2
3 hours to complete

Leadership Annual Giving

5 videos (Total 48 min), 2 quizzes
5 videos
Building a Portfolio (Part 1)11m
Building a Portfolio (Part 2)10m
Securing a Donor Visit10m
Working with High-Value Donors12m
1 practice exercise
Module 2 Quiz20m
Week
3
3 hours to complete

Memberships and Events

5 videos (Total 35 min), 1 reading, 2 quizzes
5 videos
Memberships (Part 1)6m
Memberships (Part 2)7m
Events (Part 1)9m
Events (Part 2)10m
1 reading
Assessment Overview10m
1 practice exercise
Module 3 Quiz20m
Week
4
5 hours to complete

Bringing it All Together - The Multi-Channel Approach

5 videos (Total 28 min), 3 readings, 2 quizzes
5 videos
Approaches and Trends in Multi-channel Fundraising10m
Multi-Channel Fundraising in Action (Part 1)7m
Multi-Channel Fundraising in Action (Part 2)6m
Annual Campaigns: Building a Base of Support Course Summary2m
3 readings
Assessment Overview10m
Multi-Channel Marketing30m
Suggested Activity: Solicitation Calendar1h 15m
1 practice exercise
Module 4 Quiz20m

Instructor

Avatar

Michelle Poesy

Senior Director
Annual and Special Gifts

About University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

About the Fundraising and Development Specialization

Charitable giving is rebounding as the economy improves. Yet there is a shortage of qualified fundraising professionals to help organizations connect their needs with potential donors. Through four courses, you will gain the knowledge and skills to begin or advance your career in the high demand field of fundraising and development. This Specialization is designed to meet the rising demand for trained fundraising professionals....
Fundraising and Development

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.