University of California, Davis
Annual Campaigns: Building a Case for Support
University of California, Davis

Annual Campaigns: Building a Case for Support

This course is part of Fundraising and Development Specialization

Taught in English

Some content may not be translated

Michelle Poesy

Instructor: Michelle Poesy

3,915 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.2

(45 reviews)

Beginner level
No prior experience required
16 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

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Assessments

4 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.2

(45 reviews)

Beginner level
No prior experience required
16 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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This course is part of the Fundraising and Development Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course

In this module, you will be able to define and describe common annual giving terminology. You will be able to identify the channels for annual giving and define your audience and build strategies based on data. You will be able to examine and analyze the fundamentals of successful direct mail and email programs and write impactful solicitations. You will be able to identify the fundamentals of telephone outreach and solicitation and develop scripts and ask ladders. You will be able to examine pledge fulfillment strategies and how to use them.

What's included

8 videos5 readings1 quiz1 peer review2 discussion prompts

In this module, you will be able to develop a portfolio of annual giving donors. You'll be able to discuss ideas and best practices for securing a face-to-face donor visit. You will be able to demonstrate how to successfully qualify and solicit a high-value annual donor. You will be able to apply strategies to build relationships with donors to help them achieve their philanthropic goals.

What's included

5 videos1 quiz1 peer review1 discussion prompt

In this module, you will be able to compare the fundraising techniques of dues-based membership organizations. You will be able to examine the keys to successful fundraising events, and you will be able to create a plan to engage members and donors throughout the year.

What's included

5 videos1 reading1 quiz1 peer review1 discussion prompt

In this module, you will be able to examine the fundamentals of a multi-channel approach to fundraising. You will be able to develop a multi-channel strategy and you will be able to consider the feedback you have received throughout the course and put together a final portfolio piece.

What's included

5 videos3 readings1 quiz1 peer review1 discussion prompt

Instructor

Instructor ratings
4.4 (9 ratings)
Michelle Poesy
University of California, Davis
1 Course3,915 learners

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