About this Course

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Flexible deadlines
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Beginner Level
Approx. 16 hours to complete
English
Subtitles: English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 16 hours to complete
English
Subtitles: English

Offered by

University of California, Davis logo

University of California, Davis

Syllabus - What you will learn from this course

Week
1

Week 1

4 hours to complete

The Science and Practice of Annual Giving

4 hours to complete
8 videos (Total 65 min), 5 readings, 2 quizzes
8 videos
Introduction to the Science and Practice of Annual Giving2m
The Science of Annual Giving (Part 1)6m
The Science of Annual Giving (Part 2)11m
Direct Mail for Annual Giving (Part 1)9m
Direct Mail for Annual Giving (Part 2)11m
Using Telemarketing Overview (Part 1)10m
Using Telemarketing Overview (Part 2)8m
5 readings
A Note From UC Davis10m
About the Final Project2m
Welcome to Peer Reviews!3m
Suggested Activity: Prospective Donor Data Analysis / Ask Array Combination1h
Suggested Activity: Solicitation Script30m
1 practice exercise
Module 1 Quiz20m
Week
2

Week 2

3 hours to complete

Leadership Annual Giving

3 hours to complete
5 videos (Total 48 min)
5 videos
Building a Portfolio (Part 1)11m
Building a Portfolio (Part 2)10m
Securing a Donor Visit10m
Working with High-Value Donors12m
1 practice exercise
Module 2 Quiz20m
Week
3

Week 3

3 hours to complete

Memberships and Events

3 hours to complete
5 videos (Total 35 min), 1 reading, 2 quizzes
5 videos
Memberships (Part 1)6m
Memberships (Part 2)7m
Events (Part 1)9m
Events (Part 2)10m
1 reading
Assessment Overview10m
1 practice exercise
Module 3 Quiz20m
Week
4

Week 4

5 hours to complete

Bringing it All Together - The Multi-Channel Approach

5 hours to complete
5 videos (Total 28 min), 3 readings, 2 quizzes
5 videos
Approaches and Trends in Multi-channel Fundraising10m
Multi-Channel Fundraising in Action (Part 1)7m
Multi-Channel Fundraising in Action (Part 2)6m
Annual Campaigns: Building a Base of Support Course Summary2m
3 readings
Assessment Overview10m
Multi-Channel Marketing30m
Suggested Activity: Solicitation Calendar1h 15m
1 practice exercise
Module 4 Quiz20m

Reviews

TOP REVIEWS FROM ANNUAL CAMPAIGNS: BUILDING A CASE FOR SUPPORT

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About the Fundraising and Development Specialization

Charitable giving is rebounding as the economy improves. Yet there is a shortage of qualified fundraising professionals to help organizations connect their needs with potential donors. Through four courses, you will gain the knowledge and skills to begin or advance your career in the high demand field of fundraising and development. This Specialization is designed to meet the rising demand for trained fundraising professionals....
Fundraising and Development

Frequently Asked Questions

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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