About this Course

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Beginner Level
Approx. 15 hours to complete
English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 15 hours to complete
English

Offered by

Placeholder

University of California, Davis

Syllabus - What you will learn from this course

Week
1

Week 1

5 hours to complete

The Science and Practice of Annual Giving

5 hours to complete
8 videos (Total 65 min), 5 readings, 2 quizzes
8 videos
Introduction to the Science and Practice of Annual Giving2m
The Science of Annual Giving (Part 1)6m
The Science of Annual Giving (Part 2)11m
Direct Mail for Annual Giving (Part 1)9m
Direct Mail for Annual Giving (Part 2)11m
Using Telemarketing Overview (Part 1)10m
Using Telemarketing Overview (Part 2)8m
5 readings
A Note From UC Davis10m
About the Final Project2m
Welcome to Peer Reviews!3m
Suggested Activity: Prospective Donor Data Analysis / Ask Array Combination1h
Suggested Activity: Solicitation Script30m
1 practice exercise
Module 1 Quiz30m
Week
2

Week 2

3 hours to complete

Leadership Annual Giving

3 hours to complete
5 videos (Total 48 min)
5 videos
Building a Portfolio (Part 1)11m
Building a Portfolio (Part 2)10m
Securing a Donor Visit10m
Working with High-Value Donors12m
1 practice exercise
Module 2 Quiz30m
Week
3

Week 3

2 hours to complete

Memberships and Events

2 hours to complete
5 videos (Total 35 min), 1 reading, 2 quizzes
5 videos
Memberships (Part 1)6m
Memberships (Part 2)7m
Events (Part 1)9m
Events (Part 2)10m
1 reading
Assessment Overview10m
1 practice exercise
Module 3 Quiz30m
Week
4

Week 4

4 hours to complete

Bringing it All Together - The Multi-Channel Approach

4 hours to complete
5 videos (Total 28 min), 3 readings, 2 quizzes
5 videos
Approaches and Trends in Multi-channel Fundraising10m
Multi-Channel Fundraising in Action (Part 1)7m
Multi-Channel Fundraising in Action (Part 2)6m
Annual Campaigns: Building a Base of Support Course Summary2m
3 readings
Assessment Overview10m
Multi-Channel Marketing30m
Suggested Activity: Solicitation Calendar1h 15m
1 practice exercise
Module 4 Quiz30m

Reviews

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About the Fundraising and Development Specialization

Fundraising and Development

Frequently Asked Questions

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