About this Course
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Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 18 hours to complete

Suggested: 4 weeks of study, 2-5 hours/week...

English

Subtitles: English
User
Learners taking this Course are
  • Project Managers
User
Learners taking this Course are
  • Project Managers

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 18 hours to complete

Suggested: 4 weeks of study, 2-5 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
2 hours to complete

Course Overview: An Introduction to Major and Principal Gifts

8 videos (Total 53 min), 1 reading, 1 quiz
8 videos
An Introduction to the Major and Principal Gift Process52s
History of Philanthropy (Part 1)7m
History of Philanthropy (Part 2)6m
Development of a Major Gifts Program (Part 1)7m
Development of a Major Gifts Program (Part 2)9m
Motivating the Major Gift Donor (Part 1)7m
Motivating the Major Gift Donor (Part 2)9m
1 reading
A Note From UC Davis10m
1 practice exercise
Module 130m
Week
2
3 hours to complete

The Major and Principal Gift Process

7 videos (Total 70 min), 2 quizzes
7 videos
Definition and Benefits of Prospect Research12m
How Prospect Research Works (Part 1)8m
How Prospect Research Works (Part 2)12m
Determining Prospects' Giving Capacity14m
Moves Management (Part 1)12m
Moves Management (Part 2)8m
1 practice exercise
Module 220m
Week
3
3 hours to complete

Prospect Cultivation, Strategy Development and Getting the First Appointment

7 videos (Total 47 min), 2 quizzes
7 videos
Opening the Door with Pre-Call Contacts (Part 1)9m
Opening the Door with Pre-Call Contacts (Part 2)7m
Objectives of an Initial Visit (Part 1)8m
Objectives of an Initial Visit (Part 2)6m
Donor Interest and Strategies (Part 1)5m
Donor Interest and Strategies (Part 2)8m
1 practice exercise
Module 320m
Week
4
5 hours to complete

Writing the Major Gifts Proposal, Solicitation and Negotiation

10 videos (Total 86 min), 2 readings, 2 quizzes
10 videos
Writing the Proposal - Part 110m
Writing the Proposal - Part 25m
Writing the Proposal - Part 310m
Writing the Proposal - Part 411m
The Structure of a Successful Solicitation Strategy (Part 1)10m
The Structure of a Successful Solicitation Strategy (Part 2)7m
Practice the Ask and Negotiation (Part 1)6m
Practice the Ask and Negotiation (Part 2)10m
Practice the Ask and Negotiation (Part 3)12m
2 readings
Checklist for "The Ask"3m
Suggested Activity: Role Play Exercise45m
1 practice exercise
Module 420m

Instructor

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Jason Wohlman

Associate Vice Chancellor for University Development

About University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

About the Fundraising and Development Specialization

Charitable giving is rebounding as the economy improves. Yet there is a shortage of qualified fundraising professionals to help organizations connect their needs with potential donors. Through four courses, you will gain the knowledge and skills to begin or advance your career in the high demand field of fundraising and development. This Specialization is designed to meet the rising demand for trained fundraising professionals....
Fundraising and Development

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.