This course is part of the Fundraising and Development Specialization

4.5
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19 ratings

Jason Wohlman

2,753 already enrolled

Offered By

Fundraising and Development SpecializationUniversity of California, Davis

About this Course

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This course will provide a comprehensive view of major and principal gift development work for students who seek to build upon their experiences gained in the introductory session. Participants will gain an understanding of the philosophy and strategies implemented in major gift development including prospect identification, how to initially engage a potential major gift donor, the process of cultivation and moves management, effective proposal writing, making a successful ask and on-going donor stewardship. Students will practice fundamental major gift development skills by developing their own prospect strategy, producing essential documents to support the process, and engaging in role playing activity to simulate interaction with prospects and donors.

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Course 3 of 4 in the

Fundraising and Development Specialization

Beginner Level

Approx. 14 hours to complete

English

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Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Course 3 of 4 in the

Fundraising and Development Specialization

Beginner Level

Approx. 14 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Jason Wohlman

Associate Vice Chancellor for University Development

2,753 Learners

1 Course

Offered by

University of California, Davis

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Syllabus - What you will learn from this course

Week1

Week 1

2 hours to complete

Course Overview: An Introduction to Major and Principal Gifts

In this module, you will be able to recall terminology used related to acquiring and managing Major and Principal Gift donations. You will be able to use guides to help develop and manage a Major Gifts Program. You will be able to identify eight elements of belief and confidence that indicate the likelihood of substantial giving. You will be able to recognize a prospective major gift donor and be better able to motivate their giving.

2 hours to complete

8 videos (Total 53 min), 1 reading, 1 quiz

8 videos

Major and Principal Gifts Course Introduction5mAn Introduction to the Major and Principal Gift Process52sHistory of Philanthropy (Part 1)7mHistory of Philanthropy (Part 2)6mDevelopment of a Major Gifts Program (Part 1)7mDevelopment of a Major Gifts Program (Part 2)9mMotivating the Major Gift Donor (Part 1)7mMotivating the Major Gift Donor (Part 2)9m

1 reading

A Note From UC Davis10m

1 practice exercise

Module 130m

Week2

Week 2

3 hours to complete

The Major and Principal Gift Process

3 hours to complete

7 videos (Total 70 min)

Week3

Week 3

3 hours to complete

Prospect Cultivation, Strategy Development and Getting the First Appointment

3 hours to complete

7 videos (Total 47 min)

Week4

Week 4

4 hours to complete

Writing the Major Gifts Proposal, Solicitation and Negotiation

4 hours to complete

10 videos (Total 86 min), 2 readings, 2 quizzes

10 videos

Introduction to Writing the Proposal and Making the 'Ask'1mWriting the Proposal - Part 110mWriting the Proposal - Part 25mWriting the Proposal - Part 310mWriting the Proposal - Part 411mThe Structure of a Successful Solicitation Strategy (Part 1)10mThe Structure of a Successful Solicitation Strategy (Part 2)7mPractice the Ask and Negotiation (Part 1)6mPractice the Ask and Negotiation (Part 2)10mPractice the Ask and Negotiation (Part 3)12m

2 readings

Checklist for "The Ask"3mSuggested Activity: Role Play Exercise45m

1 practice exercise

Module 430m

Reviews

4.5

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5 stars
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4 stars
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3 stars
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TOP REVIEWS FROM MAJOR AND PRINCIPAL GIFTS

by RKJan 3, 2022

Very usefull course with many tips and specific skills taught.

View all reviews

About the Fundraising and Development Specialization

Charitable giving is rebounding as the economy improves. Yet there is a shortage of qualified fundraising professionals to help organizations connect their needs with potential donors. Through four courses, you will gain the knowledge and skills to begin or advance your career in the high demand field of fundraising and development. This Specialization is designed to meet the rising demand for trained fundraising professionals.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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Major and Principal Gifts

About this Course