About this Course

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Beginner Level
Approx. 14 hours to complete
English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 14 hours to complete
English

Offered by

Placeholder

University of California, Davis

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

Course Overview: An Introduction to Major and Principal Gifts

2 hours to complete
8 videos (Total 53 min), 1 reading, 1 quiz
8 videos
An Introduction to the Major and Principal Gift Process52s
History of Philanthropy (Part 1)7m
History of Philanthropy (Part 2)6m
Development of a Major Gifts Program (Part 1)7m
Development of a Major Gifts Program (Part 2)9m
Motivating the Major Gift Donor (Part 1)7m
Motivating the Major Gift Donor (Part 2)9m
1 reading
A Note From UC Davis10m
1 practice exercise
Module 130m
Week
2

Week 2

3 hours to complete

The Major and Principal Gift Process

3 hours to complete
7 videos (Total 70 min)
7 videos
Definition and Benefits of Prospect Research12m
How Prospect Research Works (Part 1)8m
How Prospect Research Works (Part 2)12m
Determining Prospects' Giving Capacity14m
Moves Management (Part 1)12m
Moves Management (Part 2)8m
1 practice exercise
Module 230m
Week
3

Week 3

3 hours to complete

Prospect Cultivation, Strategy Development and Getting the First Appointment

3 hours to complete
7 videos (Total 47 min)
7 videos
Opening the Door with Pre-Call Contacts (Part 1)9m
Opening the Door with Pre-Call Contacts (Part 2)7m
Objectives of an Initial Visit (Part 1)8m
Objectives of an Initial Visit (Part 2)6m
Donor Interest and Strategies (Part 1)5m
Donor Interest and Strategies (Part 2)8m
1 practice exercise
Module 330m
Week
4

Week 4

4 hours to complete

Writing the Major Gifts Proposal, Solicitation and Negotiation

4 hours to complete
10 videos (Total 86 min), 2 readings, 2 quizzes
10 videos
Writing the Proposal - Part 110m
Writing the Proposal - Part 25m
Writing the Proposal - Part 310m
Writing the Proposal - Part 411m
The Structure of a Successful Solicitation Strategy (Part 1)10m
The Structure of a Successful Solicitation Strategy (Part 2)7m
Practice the Ask and Negotiation (Part 1)6m
Practice the Ask and Negotiation (Part 2)10m
Practice the Ask and Negotiation (Part 3)12m
2 readings
Checklist for "The Ask"3m
Suggested Activity: Role Play Exercise45m
1 practice exercise
Module 430m

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About the Fundraising and Development Specialization

Fundraising and Development

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