This course will provide a comprehensive view of major and principal gift development work for students who seek to build upon their experiences gained in the introductory session. Participants will gain an understanding of the philosophy and strategies implemented in major gift development including prospect identification, how to initially engage a potential major gift donor, the process of cultivation and moves management, effective proposal writing, making a successful ask and on-going donor stewardship. Students will practice fundamental major gift development skills by developing their own prospect strategy, producing essential documents to support the process, and engaging in role playing activity to simulate interaction with prospects and donors.
This course is part of the Fundraising and Development Specialization
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Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Course 3 of 4 in the
Beginner Level
Approx. 14 hours to complete
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessFlexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Course 3 of 4 in the
Beginner Level
Approx. 14 hours to complete
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
2 hours to complete
Course Overview: An Introduction to Major and Principal Gifts
2 hours to complete
8 videos (Total 53 min), 1 reading, 1 quiz
3 hours to complete
The Major and Principal Gift Process
3 hours to complete
7 videos (Total 70 min)
3 hours to complete
Prospect Cultivation, Strategy Development and Getting the First Appointment
3 hours to complete
7 videos (Total 47 min)
4 hours to complete
Writing the Major Gifts Proposal, Solicitation and Negotiation
4 hours to complete
10 videos (Total 86 min), 2 readings, 2 quizzes
Reviews
- 5 stars73.68%
- 4 stars5.26%
- 3 stars21.05%
TOP REVIEWS FROM MAJOR AND PRINCIPAL GIFTS
by RKJan 3, 2022
Very usefull course with many tips and specific skills taught.
About the Fundraising and Development Specialization

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