透過個案故事和邏輯推演,帶領學生認識賽局理論的核心觀念,幫助學生建立一套完整實用的策略思考架構,並將之應用在各種商業決策,包括產品企劃、定價、談判、行銷、銷售與人際溝通。這門課和其他所有賽局理論課程不同,沒有數學、不討論理論模型,而是把學生帶入歷史上不同經理人所曾經面對的決策情境。
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賽局與產業競爭策略 (Game Theory and Business Strategy)
National Taiwan UniversityAbout this Course
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Shareable Certificate
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Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Beginner Level
Approx. 10 hours to complete
Chinese (Traditional)
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Beginner Level
Approx. 10 hours to complete
Chinese (Traditional)
Offered by
Syllabus - What you will learn from this course
2 hours to complete
賽局的基本概念
2 hours to complete
4 videos (Total 56 min), 2 readings, 2 quizzes
2 hours to complete
賽局五個基本元素之一:參與者
2 hours to complete
5 videos (Total 46 min), 2 readings, 1 quiz
2 hours to complete
賽局五個基本元素之二:附加價值
2 hours to complete
7 videos (Total 80 min)
2 hours to complete
賽局五個基本元素之三:規則
2 hours to complete
6 videos (Total 67 min), 1 reading, 1 quiz
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