About this Course

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Flexible deadlines
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Beginner Level
Approx. 10 hours to complete
Chinese (Traditional)
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 10 hours to complete
Chinese (Traditional)

Offered by

Placeholder

National Taiwan University

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

賽局的基本概念

2 hours to complete
4 videos (Total 56 min), 2 readings, 2 quizzes
4 videos
情境實驗 公司併購案規則講解4m
情境實驗 公司併購案結果詳解17m
課程影片 分析賽局的五個基本元素13m
2 readings
NTU MOOC 課程問題詢問與回報機制1m
情境實驗 公司併購案10m
2 practice exercises
測驗 公司併購延伸問題30m
測驗 德州槍戰(練習題,不計分)30m
Week
2

Week 2

2 hours to complete

賽局五個基本元素之一:參與者

2 hours to complete
5 videos (Total 46 min), 2 readings, 1 quiz
5 videos
情境實驗 柔道策略結果詳解11m
課程影片 巧妙運用隱藏的假設:以奇異果航空為例7m
課程影片 架構介紹:以誠實茶為例12m
課程影片 實際演練:以百事可樂為例11m
2 readings
情境實驗 柔道策略10m
情境實驗 柔道策略完整分析10m
Week
3

Week 3

1 hour to complete

賽局五個基本元素之二:附加價值

1 hour to complete
7 videos (Total 80 min)
7 videos
課程影片 用「價值網」找到競爭與合作對象10m
課程影片 個案分析:以網路書店為例16m
課程影片 任天堂竄紅的秘密11m
課程影片 環球航空10m
課程影片 孟山都除草劑11m
課程影片 Zentac 胃藥10m
Week
4

Week 4

2 hours to complete

賽局五個基本元素之三:規則

2 hours to complete
6 videos (Total 67 min), 1 reading, 1 quiz
6 videos
情境實驗 派拉蒙電視授權合約談判結果詳解24m
課程影片 最惠顧客條款到底對誰有利?12m
課程影片 最惠顧客條款討人喜歡的四個原因11m
課程影片 假如不只是兩個人簽約而已:淺談大眾消費市場7m
課程影片 政策,無所不在6m
1 reading
情境實驗 派拉蒙電視授權合約談判10m

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