This course is part of the Healthcare Marketplace Specialization

4.6
stars
42 ratings

Stephen T Parente

2,173 already enrolled

Offered By

Healthcare Marketplace SpecializationUniversity of Minnesota

About this Course

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In the Healthcare Marketplace specialization capstone course, key skills are engendered from the four prior courses to create an original medical innovation valuation.  
The first course in the specialization teaches the learner to size a population or market.  The second course teaches whether the clinician will or will not find value from deploying a new innovation.  The third course identifies the competitive landscape of medical technology innovations to compete or complement.  The fourth course, teaches how to put a monetary value on the improvement in health resulting from a new innovation.  The summary of these elements creates a document of high strategic value where the learner has demonstrated not only an understanding of the marketplace but what is required for the marketplace to advance. This is what is accomplished during the Healthcare Marketplace capstone experience.

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Course 5 of 5 in the

Healthcare Marketplace Specialization

Approx. 9 hours to complete

English

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Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 5 of 5 in the

Healthcare Marketplace Specialization

Approx. 9 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.59/5 (5 Ratings)

Stephen T Parente

Professor

Carlson School of Management, Department of Finance

57,302 Learners

3 Courses

Offered by

University of Minnesota

The University of Minnesota is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation’s most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations.

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Syllabus - What you will learn from this course

Week1

Week 1

21 minutes to complete

Welcome and Getting Started

21 minutes to complete

1 video (Total 1 min), 1 reading

2 hours to complete

Milestone 1: What is your Health Marketplace Innovation?

In this Milestone you will describe a new medical innovation in the context of what makes it extraordinary for investment or use in a community. Your final project for this capstone will feature 4 critical milestone components for an assessment of new innovation. Once completed, hope is that you have a body of illustrate your critical thinking to advance your career or switch careers into the healthcare market.

2 hours to complete

5 videos (Total 19 min), 2 readings, 1 quiz

Week2

Week 2

2 hours to complete

Milestone 2: What is the Voice of the Healthcare Provider?

For the second milestone you will complete an analysis of what the key customer - the medical provider - will required of the new technology or innovation to want to use it. This will require you to ask medical providers that you encounter about the nature of the technology and whether would find it of value. Remember to always tell provider that you are a student not a sales agent. The health care delivery course provides great insight into how care is delivered and will provide the context and background for your brief 2-3 page memo resulting from this milestone.

2 hours to complete

4 videos (Total 33 min), 2 readings, 1 quiz

Week3

Week 3

2 hours to complete

Milestone 3: Regulatory and IP Status of the Innovation

Almost any new medical technology for consideration by an investor will insist on safety and efficacy approval by a government regulator like the United States FDA. Furthermore they will insist on an assessment of whether the intellectual property (IP) that the innovation operates in is not conflicting with other IP claims. For this milestone you will complete a brief assessment of how the innovation would be classified by the US FDA as well as generate a very cursory patent search for conflicting IP claims using common and free tools on the Internet such as Google patent search and the US Patent and Trademark office web site. The assessment should be 2-3 to pages in length.

2 hours to complete

5 videos (Total 32 min), 2 readings, 1 quiz

Week4

Week 4

2 hours to complete

Milestone 4: How will the Innovation Generate Revenue?

A great innovation needs a solid revenue model for survival-ability. In this milestone you will be asked to use parts of the prior three capstones to generate your own market report. Identifying the innovation's market space, voice of the customer, IP and regulatory path and final path roof reimbursement are critical components for identifying whether a medical innovation should advance and be sustained commercially.

2 hours to complete

5 videos (Total 32 min), 2 readings, 1 quiz

Reviews

4.6

14 reviews

5 stars
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4 stars
9.52%
3 stars
4.76%
2 stars
2.38%
1 star
2.38%

TOP REVIEWS FROM HEALTHCARE MARKETPLACE CAPSTONE

by JVApr 2, 2017

Very nice way of bringing all the courses together into a project that can be utilized in the real world.

by BLJun 4, 2017

LOVED IT. Helped me gain knowledge in a very friendly way. I would be learning this stuff by myself for a very long time if it were not for this specialization

by NLDec 10, 2017

Thanks for a great class. It would be more valuable to have instructor involvement in the reviews of assignments. And also have someone to answer questions.

by PWMar 7, 2017

This was my greatest achievement having completed this capstone

View all reviews

About the Healthcare Marketplace Specialization

The first course, Healthcare Marketplace Overview, covers all of the major sub-sectors of the healthcare industry including the physician, hospital, insurer and medical technology markets, including a historical perspective. The second course, Healthcare Delivery Providers, takes an in-depth look at the system of healthcare delivery and the transformations occurring to improve the health of populations and communities. The third course,Pharmaceutical and Medical Device Innovations, gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. The fourth course, Medical Technology and Evaluation, explains how cost-effectiveness analysis is used in the healthcare market to put a monetary value on a life saved through a new innovation.

The Capstone brings together key skills engendered from the four courses to create an original medical innovation valuation. The first course teaches the learner to size a population or market. The second course explores whether the healthcare delivery system and the clinicians will or will not find value from deploying a new innovation. The third course identifies the competitive landscape of medical technology innovations to compete or complement. The fourth course teaches how to put a monetary value on the improvement in health resulting from a new innovation. In this way, the suite of four courses supports the capstone experience.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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Healthcare Marketplace Capstone

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