About this Course

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Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 14 hours to complete

English

Subtitles: English

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 14 hours to complete

English

Subtitles: English

Offered by

University of Minnesota logo

University of Minnesota

Syllabus - What you will learn from this course

Week
1

Week 1

16 minutes to complete

Welcome and Getting Started

16 minutes to complete
1 video (Total 1 min), 1 reading
1 reading
Overview of the Healthcare Marketplace Capstone10m
3 hours to complete

Milestone 1: What is your Health Marketplace Innovation?

3 hours to complete
5 videos (Total 19 min), 2 readings, 1 quiz
5 videos
4.3.2 Preparing a Global Health Technology ‘Dossier’6m
5.1.4 Key Issues of the 21st Century4m
5.3.1 Key Questions for an Innovation Valuation3m
5.3.2 What is the Technology?2m
2 readings
Milestone 1 - Memo Assignment Best Practice Example for NewCo's Technology10m
Slide Deck version of the NewCo Milestone 1 memo10m
Week
2

Week 2

3 hours to complete

Milestone 2: What is the Voice of the Healthcare Provider?

3 hours to complete
4 videos (Total 33 min), 2 readings, 1 quiz
4 videos
2.4.1 What Challenges are Facing Hospitals?13m
4.2.5 Specialists: Challenges & Innovations7m
1.2.4 PEOPLE in Healthcare Delivery7m
2 readings
Milestone 2 - Memo Assignment Best Practice Example for NewCo's Technology10m
Slide Deck version of the NewCo Milestone 2 memo10m
Week
3

Week 3

3 hours to complete

Milestone 3: Regulatory and IP Status of the Innovation

3 hours to complete
5 videos (Total 32 min), 2 readings, 1 quiz
5 videos
1.2.2 Investigational New Drug (Phase 1 to Phase 4)4m
3.1.1 Medical Device Industry: Regulatory Basics8m
4.2.3 The 510k: Friend or Foe?5m
4.3.3 Keeping the Product Fresh and Safe in the Long Run6m
2 readings
Milestone 3 - Memo Assignment Best Practice Example for NewCo's Technology10m
Slide Deck version of the NewCo Milestone 3 memo10m
Week
4

Week 4

3 hours to complete

Milestone 4: How will the Innovation Generate Revenue?

3 hours to complete
5 videos (Total 32 min), 2 readings, 1 quiz
5 videos
2.2.1 Introduction to Administrative Data6m
3.1.1 The Types and Uses of Assessments7m
3.2.1 Introductions to Costs7m
3.2.2 Costing4m
2 readings
Milestone 4 - Memo Assignment Best Practice Example for NewCo's Technology10m
Slide Deck version of the NewCo Milestone 4 memo10m

About the Healthcare Marketplace Specialization

The first course, Healthcare Marketplace Overview, covers all of the major sub-sectors of the healthcare industry including the physician, hospital, insurer and medical technology markets, including a historical perspective. The second course, Healthcare Delivery Providers, takes an in-depth look at the system of healthcare delivery and the transformations occurring to improve the health of populations and communities. The third course,Pharmaceutical and Medical Device Innovations, gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. The fourth course, Medical Technology and Evaluation, explains how cost-effectiveness analysis is used in the healthcare market to put a monetary value on a life saved through a new innovation. The Capstone brings together key skills engendered from the four courses to create an original medical innovation valuation. The first course teaches the learner to size a population or market. The second course explores whether the healthcare delivery system and the clinicians will or will not find value from deploying a new innovation. The third course identifies the competitive landscape of medical technology innovations to compete or complement. The fourth course teaches how to put a monetary value on the improvement in health resulting from a new innovation. In this way, the suite of four courses supports the capstone experience....
Healthcare Marketplace

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

  • This Course doesn't carry university credit, but some universities may choose to accept Course Certificates for credit. Check with your institution to learn more. Online Degrees and Mastertrack™ Certificates on Coursera provide the opportunity to earn university credit.

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