What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will also learn the tools for implementing innovation projects yourself.
Innovation Management
Offered By
Innovation Management
Erasmus University Rotterdam
About this Course
86,109 recent views
Learner Career Outcomes
47%
started a new career after completing these courses
35%
got a tangible career benefit from this course
13%
got a pay increase or promotion
Skills you will gain
Social NetworkManagementInnovationInnovation Management
Learner Career Outcomes
47%
started a new career after completing these courses
35%
got a tangible career benefit from this course
13%
got a pay increase or promotion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 18 hours to complete
Suggested: 3 hours/week
English
Subtitles: English, Vietnamese
Syllabus - What you will learn from this course
1 hour to complete
Introduction
After this week’s studies and the associated exercise, you will understand the meaning of innovation and innovation management. Also, you will learn to identify and differentiate between various types of innovation. As a result, you will become acquainted with basic terminology that will help you to better process and understand the course content of the following weeks.
1 hour to complete
5 videos (Total 24 min)
5 videos
1.1 What is innovation management?5m
1.2 Product, service and process innovations6m
1.3 Incremental and radical innovations2m
1.4 Architectural and modular innovations5m
1 hour to complete
The Adoption of Innovations
You will learn to understand how innovations diffuse in society. You will be able to describe the adoption life cycle and discriminate between the various adopter groups. You will also learn what it takes for someone to adopt something new. Altogether, you will gain a better understanding of what determines whether and how fast people adopt innovations.
1 hour to complete
2 videos (Total 26 min)
1 practice exercise
Quiz week 210m
3 hours to complete
The Fuzzy Front-End - Creativity
In a knowledge-based and innovation-driven business environment, creativity is an essential capability if an organisation is to gain a sustainable competitive advantage. All innovations begin with creative ideas, and creativity is also needed during the entire innovation process. So, it is imminent that employees in any job and at any level of the organisation can contribute to innovation with creative ideas. This module comprises of four instruction videos, one interview with a creativity consultant, and two assignments. After this module you will understand what creativity is and how you, other people and groups become more creative: crucial knowledge for any manager that wants to excel in innovation!
3 hours to complete
5 videos (Total 48 min)
5 videos
3.2 What makes people creative?8m
3.3 How can we enhance creativity?12m
3.4 How can groups be creative?9m
3.5 Interview on creativity consulting8m
1 hour to complete
The Fuzzy Front-End - Idea Management
Organisations receive many new ideas from employees, suppliers, and customers. But they often do not realise the innovative potential of these ideas because they fail to properly manage them. By studying this module and doing the associated exercises, you will understand the basic principles of idea management. You will be able to differentiate between three types of idea management programmes, and learn about their different characteristics, advantages and disadvantages. In addition, you will learn about two general challenges that many idea management programmes face: how to motivate people to continuously submit ideas and how to improve the quality of ideas. A better understanding of the principles, differences, and challenges of idea management will help you design appropriate idea management programmes that turn new ideas into successful innovations.
1 hour to complete
3 videos (Total 32 min)
3 videos
4.2 Idea management types13m
4.3 Idea management challenges9m
1 practice exercise
Quiz week 410m
Reviews
4.6
TOP REVIEWS FROM INNOVATION MANAGEMENT
by AJul 11, 2017
I loved the course. The ideas and concepts were explained using good examples. However, it was sometimes not easy to follow the lecturer because of the different accents. Otherwise, a great course
by TJSep 13, 2017
A lot of useful information and good interviews and presentations. I hoped for a little bit more practical tips, how to apply an innovation management system in an company. But sure, very helpful.
by MSMay 19, 2016
I may not be able to compare as this has been my very first MOOC experience, however, I found topic, material and interaction presented of professional quality that made following truly a
by RLApr 29, 2017
Excellent course and very well structured. Great for the beginers. But also great for someone who are involved in innovation management to reaffirm and strengthen their knowledge too.
by SPAug 21, 2017
Good Course. My sincere thanks to all the professors. I had a great time learning the interesting concepts, reviews, related videos and interviews. Thanks again! Hope to study more.
by VKJul 3, 2017
Really concise and to the point. Bridges the gap between basic definitions and advanced concepts well. Week 4 and Week 5 need a better layout/ slightly clearer diction.
by JASep 5, 2018
This course covers a lot of ground and the time commitment is very well balanced. The diversity of topics revolves around the same focus, it feels very well structured.
by SSMay 25, 2018
A wonderfully put together course. Very practical insights and useful interviews included. The course material is also quite relevant to today's work place.
by HDNov 14, 2019
T\n\nh\n\ne\n\nc\n\no\n\nu\n\nr\n\ns\n\ne\n\nw\n\na\n\ns\n\nc\n\nr\n\ni\n\ns\n\np\n\n&\n\ngave good insight to the innovation management .It was fun too.
by MHOct 20, 2017
The course is very informative and it helps lot in identifying key potential in teams and organization in bringing and developing innovation strategy
by EBFeb 9, 2019
enlightened my knowledge, thanks to all the professors for giving the best teaching\n\ncoursera is a hub wonderful opportunities to learn new things
by MDMay 17, 2019
I would really recommend this course to anyone who wants to find out some more details about the way innovation becomes a reality for all of us.
About Erasmus University Rotterdam
Erasmus University: a top-100 ranked international research university based in Rotterdam, the Netherlands. Our academic teaching and research focuses on four areas: health, wealth, culture and governance.
Erasmus University Rotterdam: make it happen.
Frequently Asked Questions
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?
More questions? Visit the Learner Help Center.
