About this Course
4.6
409 ratings
114 reviews
What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will also learn the tools for implementing innovation projects yourself. Guided by world-class academics, you will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about innovation strategy, idea management and social networks. During this course, you will learn how to: • use the main innovation management terminology and concepts • explain the adoption life cycle and innovation adoption at the individual level • define creativity and explain how creativity can be stimulated • recognise and describe three types of idea management systems • explain what an innovation strategy is and why it is important • describe what a product portfolio is • explain how innovation projects should be selected and managed • explain the importance of teams, team structures and networks for innovation. Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s leading business schools, and ranked among the top three for research. RSM’s primary focus is on developing business leaders with international careers who carry their innovative mindset into a sustainable future. Go to www.rsm.nl for more information. This nine-week MOOC in Innovation Management is taught in English. There is no fee to participate in the programme....
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Beginner Level

Beginner Level

Clock

Suggested: 3 hours/week

Approx. 17 hours to complete
Comment Dots

English

Subtitles: English, Vietnamese

Skills you will gain

Social NetworkManagementInnovationInnovation Management
Globe

100% online courses

Start instantly and learn at your own schedule.
Calendar

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Clock

Suggested: 3 hours/week

Approx. 17 hours to complete
Comment Dots

English

Subtitles: English, Vietnamese

Syllabus - What you will learn from this course

1

Section
Clock
1 hour to complete

Introduction

After this week’s studies and the associated exercise, you will understand the meaning of innovation and innovation management. Also, you will learn to identify and differentiate between various types of innovation. As a result, you will become acquainted with basic terminology that will help you to better process and understand the course content of the following weeks....
Reading
5 videos (Total 24 min)
Video5 videos
1.1 What is innovation management?5m
1.2 Product, service and process innovations6m
1.3 Incremental and radical innovations2m
1.4 Architectural and modular innovations5m

2

Section
Clock
1 hour to complete

The Adoption of Innovations

You will learn to understand how innovations diffuse in society. You will be able to describe the adoption life cycle and discriminate between the various adopter groups. You will also learn what it takes for someone to adopt something new. Altogether, you will gain a better understanding of what determines whether and how fast people adopt innovations....
Reading
2 videos (Total 26 min), 1 quiz
Video2 videos
2.2 Innovation adoption at the individual level12m
Quiz1 practice exercise
Quiz week 210m

3

Section
Clock
3 hours to complete

The Fuzzy Front-End - Creativity

In a knowledge-based and innovation-driven business environment, creativity is an essential capability if an organisation is to gain a sustainable competitive advantage. All innovations begin with creative ideas, and creativity is also needed during the entire innovation process. So, it is imminent that employees in any job and at any level of the organisation can contribute to innovation with creative ideas. This module comprises of four instruction videos, one interview with a creativity consultant, and two assignments. After this module you will understand what creativity is and how you, other people and groups become more creative: crucial knowledge for any manager that wants to excel in innovation! ...
Reading
5 videos (Total 48 min), 1 quiz
Video5 videos
3.2 What makes people creative?8m
3.3 How can we enhance creativity?12m
3.4 How can groups be creative?9m
3.5 Interview on creativity consulting8m

4

Section
Clock
1 hour to complete

The Fuzzy Front-End - Idea Management

Organisations receive many new ideas from employees, suppliers, and customers. But they often do not realise the innovative potential of these ideas because they fail to properly manage them. By studying this module and doing the associated exercises, you will understand the basic principles of idea management. You will be able to differentiate between three types of idea management programmes, and learn about their different characteristics, advantages and disadvantages. In addition, you will learn about two general challenges that many idea management programmes face: how to motivate people to continuously submit ideas and how to improve the quality of ideas. A better understanding of the principles, differences, and challenges of idea management will help you design appropriate idea management programmes that turn new ideas into successful innovations. ...
Reading
3 videos (Total 32 min), 1 quiz
Video3 videos
4.2 Idea management types13m
4.3 Idea management challenges9m
Quiz1 practice exercise
Quiz week 410m
4.6
Direction Signs

75%

started a new career after completing these courses
Briefcase

83%

got a tangible career benefit from this course
Money

18%

got a pay increase or promotion

Top Reviews

By MSMay 20th 2016

I may not be able to compare as this has been my very first MOOC experience, however, I found topic, material and interaction presented of professional quality that made following truly a

By RLApr 30th 2017

Excellent course and very well structured. Great for the beginers. But also great for someone who are involved in innovation management to reaffirm and strengthen their knowledge too.

Instructors

Serge Rijsdijk

Assistant Professor
Rotterdam School of Management, Erasmus University

Jan van den Ende

Professor
Rotterdam School of Management, Erasmus University

Sandra Langeveld

Teaching and research coordinator
Rotterdam School of Management, Erasmus University

Murat Tarakci

Assistant Professor
Rotterdam School of Management, Erasmus University

Stefano Tasselli

Assistant Professor
Rotterdam School of Management, Erasmus University

Daan Stam

Associate Professor
Rotterdam School of Management, Erasmus University

Dirk Deichmann

Assistant Professor
Rotterdam School of Management, Erasmus University

About Erasmus University Rotterdam

Erasmus University: a top-100 ranked international research university based in Rotterdam, the Netherlands. Our academic teaching and research focuses on four areas: health, wealth, culture and governance. Erasmus University Rotterdam: make it happen. ...

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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