What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will also learn the tools for implementing innovation projects yourself.
Guided by world-class academics, you will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about innovation strategy, idea management and social networks.
During this course, you will learn how to:
• use the main innovation management terminology and concepts
• explain the adoption life cycle and innovation adoption at the individual level
• define creativity and explain how creativity can be stimulated
• recognise and describe three types of idea management systems
• explain what an innovation strategy is and why it is important
• describe what a product portfolio is
• explain how innovation projects should be selected and managed
• explain the importance of teams, team structures and networks for innovation.
Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s leading business schools, and ranked among the top three for research. RSM’s primary focus is on developing business leaders with international careers who carry their innovative mindset into a sustainable future. Go to www.rsm.nl for more information.
This nine-week MOOC in Innovation Management is taught in English. There is no fee to participate in the programme.
Innovation Management
Offered By
Erasmus University Rotterdam
About this Course
4.6
516 ratings
Skills you will gain
Social NetworkManagementInnovationInnovation Management
Syllabus - What you will learn from this course
Week
11 hour to complete
Introduction
After this week’s studies and the associated exercise, you will understand the meaning of innovation and innovation management. Also, you will learn to identify and differentiate between various types of innovation. As a result, you will become acquainted with basic terminology that will help you to better process and understand the course content of the following weeks.
5 videos (Total 24 min)
5 videos
1.1 What is innovation management?5m
1.2 Product, service and process innovations6m
1.3 Incremental and radical innovations2m
1.4 Architectural and modular innovations5m
Week
21 hour to complete
The Adoption of Innovations
You will learn to understand how innovations diffuse in society. You will be able to describe the adoption life cycle and discriminate between the various adopter groups. You will also learn what it takes for someone to adopt something new. Altogether, you will gain a better understanding of what determines whether and how fast people adopt innovations.
2 videos (Total 26 min), 1 quiz
1 practice exercise
Quiz week 210m
Week
33 hours to complete
The Fuzzy Front-End - Creativity
In a knowledge-based and innovation-driven business environment, creativity is an essential capability if an organisation is to gain a sustainable competitive advantage. All innovations begin with creative ideas, and creativity is also needed during the entire innovation process. So, it is imminent that employees in any job and at any level of the organisation can contribute to innovation with creative ideas. This module comprises of four instruction videos, one interview with a creativity consultant, and two assignments. After this module you will understand what creativity is and how you, other people and groups become more creative: crucial knowledge for any manager that wants to excel in innovation!
5 videos (Total 48 min), 1 quiz
5 videos
3.2 What makes people creative?8m
3.3 How can we enhance creativity?12m
3.4 How can groups be creative?9m
3.5 Interview on creativity consulting8m
Week
41 hour to complete
The Fuzzy Front-End - Idea Management
Organisations receive many new ideas from employees, suppliers, and customers. But they often do not realise the innovative potential of these ideas because they fail to properly manage them. By studying this module and doing the associated exercises, you will understand the basic principles of idea management. You will be able to differentiate between three types of idea management programmes, and learn about their different characteristics, advantages and disadvantages. In addition, you will learn about two general challenges that many idea management programmes face: how to motivate people to continuously submit ideas and how to improve the quality of ideas. A better understanding of the principles, differences, and challenges of idea management will help you design appropriate idea management programmes that turn new ideas into successful innovations.
3 videos (Total 32 min), 1 quiz
3 videos
4.2 Idea management types13m
4.3 Idea management challenges9m
1 practice exercise
Quiz week 410m
4.6
139 Reviews45%
started a new career after completing these courses
39%
got a tangible career benefit from this course
12%
got a pay increase or promotion
Top Reviews
I may not be able to compare as this has been my very first MOOC experience, however, I found topic, material and interaction presented of professional quality that made following truly a
Excellent course and very well structured. Great for the beginers. But also great for someone who are involved in innovation management to reaffirm and strengthen their knowledge too.
Instructors
Serge Rijsdijk
Assistant ProfessorRotterdam School of Management, Erasmus University
Jan van den Ende
ProfessorRotterdam School of Management, Erasmus University
Sandra Langeveld
Teaching and research coordinatorRotterdam School of Management, Erasmus University
Murat Tarakci
Assistant ProfessorRotterdam School of Management, Erasmus University
Stefano Tasselli
Assistant ProfessorRotterdam School of Management, Erasmus University
Daan Stam
Associate ProfessorRotterdam School of Management, Erasmus University
Dirk Deichmann
Assistant ProfessorRotterdam School of Management, Erasmus University
About Erasmus University Rotterdam
Erasmus University: a top-100 ranked international research university based in Rotterdam, the Netherlands. Our academic teaching and research focuses on four areas: health, wealth, culture and governance.
Erasmus University Rotterdam: make it happen.
Frequently Asked Questions
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Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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