What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will also learn the tools for implementing innovation projects yourself.
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Innovation Management
Erasmus University RotterdamAbout this Course
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Try Coursera for BusinessSkills you will gain
- Social Network
- Management
- Innovation
- Innovation Management
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Syllabus - What you will learn from this course
Introduction
The Adoption of Innovations
The Fuzzy Front-End - Creativity
The Fuzzy Front-End - Idea Management
Reviews
- 5 stars74.45%
- 4 stars21.73%
- 3 stars3.10%
- 2 stars0.32%
- 1 star0.38%
TOP REVIEWS FROM INNOVATION MANAGEMENT
A lot of useful information and good interviews and presentations. I hoped for a little bit more practical tips, how to apply an innovation management system in an company. But sure, very helpful.
This was a very enlightening course and enjoyable to follow as well. I had fun doing it and that made it very alluring which is great for learning! I hope to do a higher level one with RSM.
Um dos melhores cursos que já tive online. Boas explicações, bom exemplos, bons professores e bons temas. A sugerir e partilhar. Muito benéfico para quem quer entrar no mundo da inovação e da criação.
Very enlightening course for me, it gave me a good background into the field of innovation and is well scripted introduction. I would love to do follow up courses to this.
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