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Innovation Management, Erasmus University Rotterdam

4.6
453 ratings
125 reviews

About this Course

What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will also learn the tools for implementing innovation projects yourself. Guided by world-class academics, you will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about innovation strategy, idea management and social networks. During this course, you will learn how to: • use the main innovation management terminology and concepts • explain the adoption life cycle and innovation adoption at the individual level • define creativity and explain how creativity can be stimulated • recognise and describe three types of idea management systems • explain what an innovation strategy is and why it is important • describe what a product portfolio is • explain how innovation projects should be selected and managed • explain the importance of teams, team structures and networks for innovation. Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s leading business schools, and ranked among the top three for research. RSM’s primary focus is on developing business leaders with international careers who carry their innovative mindset into a sustainable future. Go to www.rsm.nl for more information. This nine-week MOOC in Innovation Management is taught in English. There is no fee to participate in the programme....

Top reviews

By MS

May 20, 2016

I may not be able to compare as this has been my very first MOOC experience, however, I found topic, material and interaction presented of professional quality that made following truly a

By RL

Apr 30, 2017

Excellent course and very well structured. Great for the beginers. But also great for someone who are involved in innovation management to reaffirm and strengthen their knowledge too.

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120 Reviews

By Martin Vogique

Jan 11, 2019

Very usefull to understand what is innovation

By David Masefield

Jan 01, 2019

Clear and concise!

By Lenka Švidrnnochová

Dec 28, 2018

Thank all teachers for good job!

The only drawback is the lack of people who can rate your assignments and whose assignments you can rate. The less people are in the course, the more time it takes to finish the course.

By Michele Liziero

Dec 28, 2018

A good intro to innovation management, with significant examples and interesting structure.

By Hani Al-Menaii

Dec 11, 2018

Great Course

By Maria Jorquiera

Nov 12, 2018

Good course to lthe basics of innovation management

By Marcus A. Bergagård

Oct 18, 2018

It gives you a good overview and introduction to the topic of Innovation Management and I could relate to my own experience in innovation projects with my colleagues from the Innovation Engineering Team of my company. This was especially true in the part of the Toll gates and also the use of prototyping. I can recommend this course to anyone who wants to have an introduction to the topic of innovation.

By Juan C. Mones Cazon

Oct 08, 2018

I like the course in general. To some extent, it was very theoretical. The assignments were very good. There was no reference to platforms, which is a critical aspect of innovation management, and very few links to external content.

By Kelwalin Dhanasarnsombut

Oct 02, 2018

Very helpful :)

By RAJIV SINGH RATHORE

Sep 27, 2018

GREAT COURSE!!!

LEARNT VARIOUS ASPECTS OF INNOVATION MANAGEMENT