Northeastern University
Intro to Strategic Management for Healthcare Organizations
Northeastern University

Intro to Strategic Management for Healthcare Organizations

Taught in English

Course

Gain insight into a topic and learn the fundamentals

Paul Levy
John Friar

Instructors: Paul Levy

Beginner level

Recommended experience

13 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Explain general business strategy concepts related to the healthcare industry

  • Analyze market opportunities and challenges for purposes of formulating business strategies

Details to know

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Assessments

18 quizzes

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There are 4 modules in this course

The healthcare industry has been changing dramatically of late and companies need to determine how they are going to change to meet these new challenges. Strategy is the process by which companies determine where they want to go and how to get there. There are three levels of strategy: corporate, business, and functional. In this module we will first go over the three levels of strategy and then focus on corporate strategy. By the end of the module you will have an understanding of the components of a corporate strategy.

What's included

8 videos9 readings5 quizzes2 discussion prompts

In order to decide what actions to take, a company must first analyze what is going on in the industry and what the competitors are doing. In this module, we will outline the parts of a strategic analysis and define what a strategic business unit is. Then we will go into detail on how to conduct industry and competitor analyses. By the end of the module you will have learned how to assess the strategic opportunities and threats your organization is facing.

What's included

4 videos3 readings4 quizzes1 discussion prompt

In order to get a more nuanced understanding of industries and competitors, we need to take into account two more factors: the environment and customers. There are influences outside of an industry that can impact the future direction of that industry. These are termed environmental forces. Plus, every strategic move is designed with the customer in mind. However, in healthcare, the customer decision process consists of multiple people. In this module, we will discuss how to perform an environmental analysis and how to think about customers.

What's included

8 videos8 readings5 quizzes

Whether an organization can take advantage of the opportunities discovered in an external analysis, or whether it can fend off the strategic moves of a competitor, depends on the capabilities of the organization. In this module we present frameworks for assessing an organization's strengths and weaknesses. The frameworks used are value chains and VRIO. Then, over the course of the next two weeks, you will apply these frameworks and conduct an individual analysis of a service line within your organization.

What's included

4 videos5 readings4 quizzes1 peer review

Instructors

Paul Levy
Northeastern University
3 Courses1,875 learners

Offered by

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