Launching a career in music is an exhilarating and transformative journey that requires passion, dedication, and a strong commitment to artistic growth. This course is designed to equip musicians with the knowledge and skills to navigate the business side of their music career. This course covers a range of essential topics that will empower musicians to take control of their artistic journey and thrive in the industry.
Launching Your Music Career
Launching Your Music Career
This course is part of Musician’s Professional Toolbox: Your Portfolio Career Specialization
Instructor: Jeffrey Nytch
Included with 
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
7 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Articulate your Unique Selling Proposition.
Use the Business Model Canvas to determine the core functions required to effectively manage your portfolio career.
Complete a comprehensive growth and recruitment plan for your teaching studio and identify the competitive landscape.
Seek out and book performance opportunities in a variety of settings.
Skills you'll gain
- Business Modeling
- Business Planning
- Event Management
- Value Propositions
- Growth Strategies
- Relationship Building
- Recruitment Strategies
- Branding
- Music Performance
- Entrepreneurship
- Recruitment
- Marketing Strategies
- Target Market
- Business Management
- Performing Arts
- Professional Networking
- Portfolio Management
- Business Strategy
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
4 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Musician’s Professional Toolbox: Your Portfolio Career Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 5 modules in this course
In this module, you will learn the essential elements in a typical portfolio career, helpful mindsets for self-management, and how to manage the various components of the business that is You.
What's included
3 videos3 readings1 assignment3 discussion prompts
In this module, you will learn how to land gigs, work with booking agents and venues, and create a steady and stable income stream from freelance performance.
What's included
2 videos1 reading1 assignment1 discussion prompt
In this module, you will learn key questions you should answer before launching a teaching studio, including identifying your target market, understanding the competitive climate, and determining your “Unique Selling Proposition.”
What's included
2 videos1 assignment1 discussion prompt
In this module, you will learn how to expand your studio and create community among your cohort of students.
What's included
2 videos1 assignment1 peer review1 discussion prompt
In this module you will complete this specialization by either publishing a professional-grade website or completing a comprehensive growth and recruitment plan for your teaching studio.
What's included
1 video1 peer review
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Offered by
Explore more from Music and Art
Status: Free TrialUniversity of Colorado Boulder
Status: Free TrialUniversity of Colorado Boulder
West Virginia University
Status: Free TrialBerklee
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
More questions
Financial aid available,