This course will provide learners with a systematic general framework for analyzing persuasive influence situations. Learners will be able to identify different challenges faced by persuaders and to fashion appropriate strategies for addressing those challenges. The broad goal is to provide learners with not only an extensive persuasion tool kit, but also with an understanding of how different tools are useful in different situations. Specifically, the course will address four broad topics: strategies for influencing people’s personal attitudes; strategies for affecting social factors influencing behavior; strategies for affecting people’s perceived ability to undertake the desired behavior; and strategies for inducing people to act on their existing intentions.
This course is part of the Organizational Leadership Specialization
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About this Course
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Try Coursera for BusinessSkills you will gain
- Communication
- Negotiation
- Leadership
- Communications Management
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Syllabus - What you will learn from this course
Influencing Attitudes
Influencing Social Factors
Influencing Perceived Ability
Converting Intentions into Action
Reviews
- 5 stars75.51%
- 4 stars19.14%
- 3 stars4.10%
- 2 stars0.90%
- 1 star0.32%
TOP REVIEWS FROM LEADERSHIP THROUGH SOCIAL INFLUENCE
This course has given me a better perception about how to become relevant in my organizations circle and most importantly i have learned outstanding ways of effective dialogue.
Great course. I learned so much about influence and how it is manifest in the workplace. I also got skills in how to use influence to get ideas accepted and moved forward.
This course has some great informational content on persuasion and social influence.
My only complaint is that I would have liked more interactive assignments to put apply the knowledge learned.
I enjoyed this course. The layout of 4 weekly sessions and short, clear and concise videos was very beneficia. I feel like I learned something useful and that's always a good thing. Thank you!
About the Organizational Leadership Specialization

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