This course will provide learners with a systematic general framework for analyzing persuasive influence situations. Learners will be able to identify different challenges faced by persuaders and to fashion appropriate strategies for addressing those challenges. The broad goal is to provide learners with not only an extensive persuasion tool kit, but also with an understanding of how different tools are useful in different situations. Specifically, the course will address four broad topics: strategies for influencing people’s personal attitudes; strategies for affecting social factors influencing behavior; strategies for affecting people’s perceived ability to undertake the desired behavior; and strategies for inducing people to act on their existing intentions.
This course is part of the Organizational Leadership Specialization
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About this Course
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Try Coursera for BusinessSkills you will gain
- Communication
- Negotiation
- Leadership
- Communications Management
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Syllabus - What you will learn from this course
Influencing Attitudes
Influencing Social Factors
Influencing Perceived Ability
Converting Intentions into Action
Reviews
- 5 stars75.64%
- 4 stars19.07%
- 3 stars4.05%
- 2 stars0.89%
- 1 star0.32%
TOP REVIEWS FROM LEADERSHIP THROUGH SOCIAL INFLUENCE
Extremely well explained, though perhaps some peer-graded assignments and not just quizzes would have been more appropriate to put our newly-acquired knowledge into practice.
I enjoyed this course. The delivery was simple but packed with useful information that can be used in a myriad of situations to influence behaviours.
Excellent material. Most important for leaders and equally important for beginners in Corporate organizations. Grooms attitude, openness and behavioral success at work p
Excellent, the entire presentation held together well. It built on itself and the result was a cohesive sense of understanding. This is how it's done, Northwestern. This is how it's done.
About the Organizational Leadership Specialization

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