About this Course

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Flexible deadlines
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Approx. 18 hours to complete
English

What you will learn

  • Critically evaluate a range of theories to decode the components of persuasive communications

  • Apply a range of different strategies to a variety of contexts to build rapport, overcome resistance, and find acceptance

  • Develop skills to interpret the motivation of the audience and influence the way they think and feel to support your ideas

Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 18 hours to complete
English

Offered by

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Macquarie University

Start working towards your Master's degree

This course is part of the 100% online Global Master of Business Administration (Global MBA) from Macquarie University. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

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Week
1

Week 1

3 hours to complete

The necessary art of persuasion: Understanding what matters to your audience

3 hours to complete
6 videos (Total 34 min), 3 readings, 2 quizzes
6 videos
Week 1 outline3m
1.1a What is persuasive communication?7m
1.2b Assessing human behaviour7m
1.3a Decision making: How it's done4m
1.3b How to question for unconscious values8m
3 readings
Course overview10m
Learning activities and assessment10m
Explore further resources 11h
2 practice exercises
Recall 1: Check your understanding15m
Week 1 quiz1h
Week
2

Week 2

3 hours to complete

Telling your story: Developing a dramatic narrative

3 hours to complete
4 videos (Total 27 min), 2 readings, 2 quizzes
4 videos
2.1 Information processing and recalling stories8m
2.2b Why is storytelling important?9m
2.3a Structure that story!7m
2 readings
2.2a Storytellers30m
Explore further resources 21h
2 practice exercises
Recall 2: Check your understanding15m
Week 2 quiz1h
Week
3

Week 3

3 hours to complete

Connecting with people: Developing authenticity and building rapport

3 hours to complete
5 videos (Total 34 min), 3 readings, 2 quizzes
5 videos
3.1 The art and science of building rapport8m
3.2a Relationships only happen with rapport8m
3.2b The matching exercise7m
3.3a Making your meeting matter7m
3 readings
Become a Global MBA learner10m
3.2c Communication: Mehrabian15m
Explore further resources 31h
2 practice exercises
Recall 3: Check your understanding15m
Week 3 quiz1h
Week
4

Week 4

3 hours to complete

Talk the talk: Creating impressions and guiding influential conversations

3 hours to complete
5 videos (Total 33 min), 1 reading, 2 quizzes
5 videos
4.1 Group influence and impression management7m
4.2a The three questions to influence6m
4.2b The need to lead6m
4.3a The questions that get real answers9m
1 reading
Explore further resources 41h
2 practice exercises
Recall 4: Check your understanding15m
Week 4 quiz1h

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About the Influencing: Storytelling, Change Management and Governance Specialization

Influencing: Storytelling, Change Management and Governance

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