Macquarie University
Storytelling and influencing: Communicate with impact
Macquarie University

Storytelling and influencing: Communicate with impact

This course is part of Influencing: Storytelling, Change Management and Governance Specialization

Taught in English

Some content may not be translated

Associate Professor Lawrence Ang
Arabella MacPherson

Instructors: Associate Professor Lawrence Ang

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Course

Gain insight into a topic and learn the fundamentals

4.8

(1,920 reviews)

|

98%

18 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Critically evaluate a range of theories to decode the components of persuasive communications

  • Apply a range of different strategies to a variety of contexts to build rapport, overcome resistance, and find acceptance

  • Develop skills to interpret the motivation of the audience and influence the way they think and feel to support your ideas

Details to know

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Assessments

12 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.8

(1,920 reviews)

|

98%

18 hours (approximately)
Flexible schedule
Learn at your own pace

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This course is part of the Influencing: Storytelling, Change Management and Governance Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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  • Gain a foundational understanding of a subject or tool
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There are 6 modules in this course

At the heart of persuasive communications is a solid understanding of your audience and what they find appealing. This week you will learn the basic theory of persuasive communication, including models of information processing, motivational appeals, message acceptance, fast and slow decision making and rules of effective human interactions.

What's included

6 videos3 readings2 quizzes1 discussion prompt

Effective storytelling starts with developing persuasive content, and then structuring a dramatic narrative that will spark the imagination. In week 2, you will learn how to apply storytelling principles like shaping the beginning, building the middle, and making the ending powerful. You will learn how to find the winning idea for your story, colour it with emotions, and use metaphors to quickly connect concepts in people’s minds.

What's included

4 videos2 readings2 quizzes

Developing rapport and trust is a crucial aspect of persuasion, in fact, it crucial for any form of supportive human interactions. Often times, this means being able to read a situation and adapt the approach accordingly. In week 3, you will learn how to speak authentically, and how to quickly build and maintain rapport. The means by which this can be accomplished include the use of verbal and non-verbal cues and the techniques of matching and mirroring the body language and vocal qualities of the other person.

What's included

5 videos3 readings2 quizzes

Group meetings can create lasting impressions, which is why it important that they are well run. But, more often than not, such meetings are unproductive. Stress and tension in meetings are also common. In week 4, you will learn how to lead influential group conversation by planning an effective meeting, be aware of the do’s and don’ts in meeting, avoid groupthink, and how to make better decisions. You will also learn the power of impression management.

What's included

5 videos1 reading2 quizzes

Not all conversations are positive. Some are painful but necessary, like handling objections and overcoming resistance. In week 5, you will learn how to prepare for stressful conversations and deal with objections.You will understand the nature of the objections, why people make them, and then how to reduce their resistance, and defend your proposals against these objections.

What's included

4 videos1 reading2 quizzes

What's included

6 videos1 reading2 quizzes

Instructors

Instructor ratings
4.8 (703 ratings)
Associate Professor Lawrence Ang
Macquarie University
5 Courses110,669 learners
Arabella MacPherson
Macquarie University
7 Courses142,482 learners

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