About this Course

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Flexible deadlines

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Approx. 15 hours to complete

Suggested: 6 weeks of study, 3-5 hours/week...

English

Subtitles: English

What you will learn

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    Critically evaluate a range of theories to decode the components of persuasive communications

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    Apply a range of different strategies to a variety of contexts to build rapport, overcome resistance, and find acceptance

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    Develop skills to interpret the motivation of the audience and influence the way they think and feel to support your ideas

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 15 hours to complete

Suggested: 6 weeks of study, 3-5 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1

Week 1

3 hours to complete

The necessary art of persuasion: Understanding what matters to your audience

3 hours to complete
6 videos (Total 34 min), 4 readings, 2 quizzes
6 videos
Week 1 outline3m
1.1a What is persuasive communication?7m
1.2b Assessing human behaviour7m
1.3a Decision making: How it's done4m
1.3b How to question for unconscious values8m
4 readings
Become a Global MBA degree learner1m
Course overview10m
Learning activities and assessment10m
Explore further resources 11h
2 practice exercises
Recall 1: Check your understanding15m
Check your applied learning 11h
Week
2

Week 2

3 hours to complete

Telling your story: Developing a dramatic narrative

3 hours to complete
4 videos (Total 27 min), 2 readings, 2 quizzes
4 videos
2.1 Information processing and recalling stories8m
2.2b Why is storytelling important?9m
2.3a Structure that story!7m
2 readings
2.2a Storytellers30m
Explore further resources 21h
2 practice exercises
Recall 2: Check your understanding15m
Check your applied learning 21h
Week
3

Week 3

3 hours to complete

Connecting with people: Developing authenticity and building rapport

3 hours to complete
5 videos (Total 34 min), 2 readings, 2 quizzes
5 videos
3.1 The art and science of building rapport8m
3.2a Relationships only happen with rapport8m
3.2b The matching exercise7m
3.3a Making your meeting matter7m
2 readings
3.2c Communication: Mehrabian15m
Explore further resources 31h
2 practice exercises
Recall 3: Check your understanding15m
Check your applied learning 31h
Week
4

Week 4

3 hours to complete

Talk the talk: Creating impressions and guiding influential conversations

3 hours to complete
5 videos (Total 33 min), 1 reading, 2 quizzes
5 videos
4.1 Group influence and impression management7m
4.2a The three questions to influence6m
4.2b The need to lead6m
4.3a The questions that get real answers9m
1 reading
Explore further resources 41h
2 practice exercises
Recall 4: Check your understanding15m
4: Check your applied learning1h
4.8

23 Reviews

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Top reviews from Storytelling and influencing: Communicate with impact

By NSJan 7th 2020

Very inspiring and motivating, full of knowledge and also enjoy lectures and videos made me attach to the videos. Thanks for the epic course, see you on the next ones!

By NAOct 14th 2019

Nice course. Made me think in a way I never would have thought otherwise. Also provided me with lot of helpful tips that I can try in my daily life.

Instructors

Image of instructor, Associate Professor Lawrence Ang

Associate Professor Lawrence Ang

Department of Marketing
Macquarie Business School
Image of instructor, Arabella MacPherson

Arabella MacPherson

Director, Resonate Communications

Start working towards your Master's degree

This course is part of the 100% online Global Master of Business Administration (Global MBA) from Macquarie University. If you are admitted to the full program, your courses count towards your degree learning.

About Macquarie University

Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society....

About the Influencing: Storytelling, Change Management and Governance Specialization

The ability to influence without force or coercion is important in any organization and at all levels. Modern managers must master the art of persuasive communication, adapt to the needs of the audience, construct a good narrative and inspire the audience to act (Communicate with Impact). They must learn to design and negotiate both informal and complex agreements, and do this in diverse workplace cultures (Negotiate and Resolve Conflict). The Specialization applies influencing methods in two areas of great importance: change management and risk governance. Successful change management eludes many individuals and organizations, so we propose a new approach to enable you to inspire and lead transformations (Manage Change). Similarly, in the post-financial crisis environment, many organizations acknowledge the need for effective risk governance but few, if any, have achieved it. We present evidence-based methods that will help your organization achieve its objectives (Engage the Board)....
Influencing: Storytelling, Change Management and Governance

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.