An ambitious vision for the future of your organisation isn’t enough – how do you communicate this vision to get your colleagues on board? The ability to effectively communicate and persuade others is a key leadership skill. Traditional and common-sense models of communication and persuasion often fail to capture the complex nature of ‘influencing’. Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) this course will develop your capacity to communicate appropriately in different situational and cultural contexts, making you a highly influential leader.
This course is part of the Influencing: Storytelling, Change Management and Governance Specialization
About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Critically evaluate a range of theories to decode the components of persuasive communications
Apply a range of different strategies to a variety of contexts to build rapport, overcome resistance, and find acceptance
Develop skills to interpret the motivation of the audience and influence the way they think and feel to support your ideas
Could your company benefit from training employees on in-demand skills?
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Syllabus - What you will learn from this course
The necessary art of persuasion: Understanding what matters to your audience
Telling your story: Developing a dramatic narrative
Connecting with people: Developing authenticity and building rapport
Talk the talk: Creating impressions and guiding influential conversations
Reviews
- 5 stars84.70%
- 4 stars13.47%
- 3 stars1.44%
- 2 stars0.25%
- 1 star0.12%
TOP REVIEWS FROM STORYTELLING AND INFLUENCING: COMMUNICATE WITH IMPACT
I thoroughly enjoyed this course and have learnt so many useful and practical tips and tricks that I have already started using daily! Thank you for curating and crafting such great content!
The information provided in the course was very valuable. Unfortunately, the translated text was consistently incorrect. As someone who learns by reading, the inaccuracies were distracting.
I found this course is very fascinating and fun. I love all the techniques and how they give tips to apply in our daily life. I strongly recommend you to join this informative course!
Excellent course. It really smashed my best expectation. I do recommend for anyone that, like me, feels that is lacking some effectiveness on its presentations, pitches or one to one interactions.
About the Influencing: Storytelling, Change Management and Governance Specialization

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