About this Course

Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
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Approx. 18 hours to complete
English

What you will learn

  • Critically evaluate a range of theories to decode the components of persuasive communications

  • Apply a range of different strategies to a variety of contexts to build rapport, overcome resistance, and find acceptance

  • Develop skills to interpret the motivation of the audience and influence the way they think and feel to support your ideas

Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 18 hours to complete
English

Offered by

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Macquarie University

Start working towards your Master's degree

This course is part of the 100% online Global Master of Business Administration (Global MBA) from Macquarie University. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

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Week
1

Week 1

3 hours to complete

The necessary art of persuasion: Understanding what matters to your audience

3 hours to complete
6 videos (Total 34 min), 3 readings, 2 quizzes
Week
2

Week 2

3 hours to complete

Telling your story: Developing a dramatic narrative

3 hours to complete
4 videos (Total 27 min), 2 readings, 2 quizzes
Week
3

Week 3

3 hours to complete

Connecting with people: Developing authenticity and building rapport

3 hours to complete
5 videos (Total 34 min), 3 readings, 2 quizzes
Week
4

Week 4

3 hours to complete

Talk the talk: Creating impressions and guiding influential conversations

3 hours to complete
5 videos (Total 33 min), 1 reading, 2 quizzes

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About the Influencing: Storytelling, Change Management and Governance Specialization

Influencing: Storytelling, Change Management and Governance

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