Emory University
Consulting Presentations and Storytelling
Emory University

Consulting Presentations and Storytelling

John Kim

Instructor: John Kim

Top Instructor

13,434 already enrolled

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Gain insight into a topic and learn the fundamentals.
4.9

(216 reviews)

Beginner level
No prior experience required
6 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
4.9

(216 reviews)

Beginner level
No prior experience required
6 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • How to write efective proposals? How to "sell without selling?" What is the pyramid principle? What are consulting frameworks? How to present well?

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Assessments

3 assignments

Taught in English

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This course is part of the Management Consulting Specialization
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There are 6 modules in this course

Management consultants are master storytellers because they understand their audience, don't over-promise, and know how to "sell without selling". If you want to see a great deliverable, start by looking at a project proposal; the consultants cautiously scope the problem without over-promising, but also demonstrating enough professional credibility to keep the client interested. They collaborate with clients to create a statement-of-work (SoW) that outlines a lot of benefits, but also sets accountability and expectations. Artwork.

What's included

4 videos3 readings1 assignment2 discussion prompts

We are all biologically "wired" for storytelling because our ancestors told stories long before there was a written language. So it's no surprise that client executives (and their organizations) need to understand the "so what" of consulting recommendations. Real change management needs to satisfy the head, heart, and the hands: 1) Satisfy the client’s intellectual questions (head) 2) Reduce the client’s fears and give them courage (heart) 3) Provide a thoughtful plan and actionable steps (hands)

What's included

3 videos1 peer review

Business executives are pulled in multiple directions; they are busy, expensive, and often impatient. Final presentations need to start with the executive summary, where you provide the "answer first", then give supporting analyses.

What's included

4 videos1 reading

Effective data visualization is both an art and a science. An art because a seasoned data scientist, designer, or consultant can select the right chart form for the message. A science because there are many design principles to remember when making charts: a) keep it simple b) consider the audience c) reinforce the key message.

What's included

3 videos1 reading1 assignment

Management consultants are (in)famous for their PowerPoint presentations. Effective presentations are choreographed many weeks before "game day." The rough-draft storyboard started the first week of the project and was continually refined with new analysis and the client input. After multiple review-cycles with consulting senior managers / principals, the presentation tells a coherent, credible, and persuasive story. Done correctly, the consultants have socialized the final presentation with key decisions makers many days before the formal presentations. Using the political legislation terminology, "they know they have the votes."

What's included

5 videos

Executive presence is both important and also annoying. It's important because people's perception of your work and professional brand matter for teamwork and promotions. It's annoying because this is often quite subjective and biased. In a perfect and clinical world, you would be measured by your work and nothing else. However, consulting is a people business, and therefore, we need to be ourselves (on our best day).

What's included

3 videos1 reading1 assignment

Instructor

Instructor ratings
4.9 (102 ratings)
John Kim

Top Instructor

Emory University
5 Courses45,316 learners

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Recommended if you're interested in Business Strategy

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4.9

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