In order to maximize profits, firms must ensure that any given output level is produced at least cost and then select the price-output combination that results in total revenue exceeding total cost by the greatest amount possible. With this in mind, this second module of the Power of Markets course addresses how firms can most effectively convert inputs into final output and then covers determining the best price-output combination for a firm and how this varies depending on whether the firm is operating in a perfectly competitive or imperfectly competitive market setting.
The Power of Markets II: Market Structure and Firm Behavior
University of RochesterAbout this Course
Offered by

University of Rochester
The University of Rochester is one of the nation's leading private universities. Located in Rochester, N.Y., the University provides exceptional opportunities for interdisciplinary study and close collaboration with faculty through its unique cluster-based curriculum. Its College, School of Arts and Sciences, and Hajim School of Engineering and Applied Sciences are complemented by its Eastman School of Music, Simon School of Business, Warner School of Education, Laboratory for Laser Energetics, School of Medicine and Dentistry, School of Nursing, Eastman Institute for Oral Health, and the Memorial Art Gallery.
Syllabus - What you will learn from this course
Week 5 - Production
The Production Process: How Firms Convert Inputs into Final Outputs.
Week 6 - Cost Minimization
How Firms Minimize the Cost of Producing Output.
Week 7 - Profit Maximization in Perfectly Competitive Markets
How Firms Maximize Profits in Perfectly Competitive Markets.
Week 8 - Monopoly Power: Its Sources and How to Use It
The Sources and Uses of Monopoly Power.
Reviews
TOP REVIEWS FROM THE POWER OF MARKETS II: MARKET STRUCTURE AND FIRM BEHAVIOR
This course is indeed a helpful one and has helped me to understand the Market Structure in a very eminent way.
The best courses in Coursera, i greatly appreciate the hard work by Professor Zupan, a happy man from China.
This course was great. I strongly recommend buying the recommended book, as it will help a lot.
Excellent course. Well worth the effort Looking forward to Part III.
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