University of Rochester
The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior
University of Rochester

The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior

Taught in English

Some content may not be translated

17,703 already enrolled


Gain insight into a topic and learn the fundamentals

Mark Zupan

Instructor: Mark Zupan


(248 reviews)

Beginner level
No prior experience required
7 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Students will be able to explain basic principles of supply and demand.

  • Students will be able to use supply and demand to predict market outcomes.

  • Students will be able to summarize consumer behavior through individual preferences and budget constraints.

Details to know

Shareable certificate

Add to your LinkedIn profile


4 quizzes

See how employees at top companies are mastering in-demand skills


Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review


There are 4 modules in this course

Basic Assumptions About Market Participants and the Concept of Opportunity Cost. The Determinants of Demand and Supply.

What's included

9 videos1 reading1 quiz

Using the Supply-Demand Framework to Predict and Explain Market Outcomes as well as to Show the Impacts of Government Intervention. Some Key Elasticities of Demand and Supply.

What's included

8 videos1 quiz

Explaining Consumer Choice Through Analyzing Consumer Preferences and Budget Constraints.

What's included

9 videos1 quiz

Using Consumer Choice Theory to Analyze Investor Choice as well as Policies Such as ObamaCare and School Choice. Promoting Efficiency in the Distribution of Goods.

What's included

9 videos1 quiz


Instructor ratings
4.4 (27 ratings)
Mark Zupan
University of Rochester
3 Courses23,084 learners

Offered by

Recommended if you're interested in Business Essentials

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 248


248 reviews

  • 5 stars


  • 4 stars


  • 3 stars


  • 2 stars


  • 1 star



Reviewed on Dec 22, 2022


Reviewed on Sep 25, 2020


Reviewed on Mar 11, 2019

New to Business Essentials? Start here.


Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions