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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,819 ratings

About the Course

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

OA

Feb 29, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

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376 - 400 of 1,165 Reviews for Digital Marketing Analytics in Theory

By Mark J

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Jul 22, 2020

Class provides a good explanation of what tools are out there to help.

By Moutushi S

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Mar 19, 2017

Great course. learned a lot, and hoping to complete all five of these.

By Nicole M

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Jan 19, 2021

I really enjoyed the professor’s first hand experience and know-how.

By Joshua C

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Sep 27, 2020

This course really help to get my web analytics fundamentals covered

By Malin C

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May 3, 2020

Hands on content and learnings combined with inspirational lectures.

By SINA T E

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Jun 9, 2018

nice topics which help you understand the basic of digital marketing

By juana

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Apr 28, 2016

Awesome course!! I hope Coursera brings more courses like this one!!

By Tiffany A T

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Oct 31, 2020

It is very informative and helpful to beginners like me. Thank you.

By Georgios D T

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Apr 23, 2019

Great content, can learn a lot. Thanks for the opportunity Coursera

By Bea R

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Dec 7, 2017

Great class. Very insightful with practical application and tools.

By Betari A P

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Sep 22, 2020

The lecture is very clear, easy to understand, everything is good!

By gayatri a

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Jul 6, 2020

Very insightful. A must do for all! Thank you Kevin Hartman Sir :)

By Lisseth A C M

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Aug 7, 2017

A great course to get a quick introduction to the Analytics world.

By Sumit B

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Apr 5, 2017

Good course! I recommend to all who wants to learn about Analytics

By Sutapa P

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May 27, 2021

Very detailed, well curated course materials. Thank you Coursera.

By suly o l r

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Nov 13, 2020

It was very clear presented and easy to understand for any level.

By Joey S

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May 9, 2016

Kevin Hartman presents great information in both the CDJ and MAP!

By NAVEEN M

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Mar 7, 2016

Perfect for anyone wanted to learn concept of marketing analytic.

By Dmitry A

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Aug 7, 2015

Very good in case if you are working in marketing, web analytics.

By Laurent B

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Aug 26, 2021

the professor explains very clearly the key points of the field

By Armando C

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Mar 1, 2021

Um Curso incrível faz querer mais cada semana que passa, adorei.

By vallabh p s

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Aug 31, 2020

great course! get the foundation of web analytics for marketing.

By Lim K B J

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Mar 14, 2020

Excellent course., updated my marketing knowledge. Thank You !

By Thanh P

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Feb 25, 2018

Easy to understand, provide solid overview of digital analytics