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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,819 ratings

About the Course

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

OA

Feb 29, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

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326 - 350 of 1,165 Reviews for Digital Marketing Analytics in Theory

By ONITIRI Y O

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Mar 24, 2021

This is a quite informative and well composed course. The lectures are quite impressing

By Ali H

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Jul 5, 2020

Thank u Mr kaufman it's a great course it really set a base for me as Marketing anlayst

By Golam M M A

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Jun 10, 2020

Great course. Looking forward to the practical part of the theories in the next course.

By ANLIN B D

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Jun 4, 2020

I was able to learn how to collect data from different sources and how to analyze them.

By Gustavo L

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Apr 9, 2020

great course. Data analytics is one of the most crucial aspects of marketing in general

By AMAN S C

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May 12, 2020

excellent faculty and thanks to couresra for providing seamless experience of learning

By debbie c

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Dec 9, 2020

I really learned a lot and enjoyed the course. I like the structure of the course.

By Adnan H

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Jun 24, 2017

professor is excellent, present material in an easy to understand and engaging manner

By Parakram R B

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Oct 25, 2021

A brilliant resource for the ones who looking to made a career in digital marketing.

By Sonali S

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Nov 13, 2020

It is a very very useful course and gives you insight into the real marketing world.

By NEELKANTH M

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Jun 19, 2020

Its and Amazing Course , i recommend everyone in a digital field to take this course

By Podshivalova I

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Jun 15, 2020

Very structured information, a lot of interesting cases and very useful information.

By Joshua Y

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Sep 24, 2016

Kevin knows his stuff and shares valuable insight. Overall, it was well-informative.

By Precious G

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Mar 29, 2021

I absolutely love this course and has given me a broader perspective of the future.

By Sathyanarayanan S

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Nov 28, 2016

The course provided latest conceptual understanding of Digital Marketing Analytics.

By ARTURO C

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Nov 11, 2021

Excelente, de verdad no hay forma de describir lo increibles que son estos cursos!

By Valeriia S

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Dec 31, 2019

I found it very informative and good for some who starts from 0 level on marketing

By Olga N

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Jan 22, 2017

I learned a lot during this course. I loved the way it is organized and presented.

By Mohan S

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Oct 9, 2015

Very nice course if we need to have some basic understanding of digital marketing.

By Jase T

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Dec 10, 2021

i like it that the course come with pdf and transcripts and Very engaging quizzes

By ashish p

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Feb 7, 2020

I learnt a lot about digital analytics for marketing with the help of this course

By Orlando C

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May 12, 2017

Loved it! Great resources to follow up on, awesome articles and helpful students.

By neha l

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Oct 28, 2016

It is an amazing course that teaches all the digital concepts in a very easy way.

By Rafay Z

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Sep 7, 2021

A great instructor who delivered the basics of analytics in an efficient manner

By Aman S (

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Nov 6, 2019

Thanks a ton for the great insights! I had a lot of fun while doing this course!