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Learner Reviews & Feedback for Digital Media and Marketing Principles by University of Illinois at Urbana-Champaign

1,832 ratings
420 reviews

About the Course

The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment....

Top reviews


Sep 02, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.


Aug 30, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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276 - 300 of 408 Reviews for Digital Media and Marketing Principles

By Michel R

Jun 19, 2017

Great course with updated and relevant topics.

By Alexia L

Oct 23, 2018

Good class, especially if you are a beginner

By Dan S

Apr 06, 2020

Great subject matter, well laid out course.

By Alejandro T

Jun 24, 2019

I would really like more updated contents.

By Januario C P

Dec 23, 2019

its ok. but is a lot general information.

By Javier V

May 06, 2018

A Good introduction to Digital Marketing

By Sutanu K

Jan 27, 2017

need more video oriented lecture.

By Ivan A

Jun 17, 2018

Good course, very instructive.

By Christian B

Nov 22, 2015

Great overview and tips!

By James T S

Aug 21, 2015

Great course, Thank you!

By sohaila s e a

Nov 18, 2018

thanks for your effort

By Jaime R

Nov 27, 2015

Very interesting stuff

By Muskan R

Jun 07, 2020

great and insightful

By Ahmed Z

Apr 02, 2016

A wonderful course.

By Lisseth M

Mar 02, 2019

Interesting course

By Nikolas P

Aug 03, 2016

Pretty good course

By Alfredo A

Jul 20, 2019

Very good course

By LeAnn S

Sep 23, 2019

Great course!

By Eeshaa N S

May 30, 2018

Great course!

By Olga I

Jun 06, 2020

good program

By Saloni S

May 06, 2020

good overall

By Raj

Oct 27, 2019

Nice course

By ranju K

Mar 23, 2018

good course

By Ritesh K

Feb 25, 2018

Good course

By Ahmed S M A

May 23, 2018

very good