Chevron Left
Back to Digital Media and Marketing Principles

Learner Reviews & Feedback for Digital Media and Marketing Principles by University of Illinois at Urbana-Champaign

4.2
1,412 ratings
294 reviews

About the Course

The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment....

Top reviews

SK

Sep 02, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

LM

Aug 30, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

Filter by:

176 - 200 of 286 Reviews for Digital Media and Marketing Principles

By Fadel

Sep 22, 2016

The course was harder than the other courses offered. However, it was a great added learning experience to have. The concepts taught were very eye opening to the real world and how large companies function in the current fast paced era.

By Angela F

Feb 08, 2018

Comprehensive and insightful, but some closer copy editing could help clarify questions and instructions in assignments.

By Tony T

Jul 08, 2017

Liked the content and picked up skills I can apply today. Some of it was repetitive which dragged the course a little longer and many short videos that could have been condensed.

By Gustavo S d S

Dec 11, 2016

Covers the topics of both digital and traditional marketing channels:

-Radio, Television, Newspapers, Magazines, Out-of-Home Media

-Social Medias, Blogs, Websites, Streaming and other online platforms

ROI (Return over Investment), Consumer Decision Journey, Digital Marketing Evolution

By Sutanu K

Jan 27, 2017

need more video oriented lecture.

By Catherine S

May 01, 2017

Great sources of information and nice selection of articles. I enjoyed taking this course.

By Alejandro M

May 03, 2017

It's a great topic, but some topics and links are off to date, You need to update some topics and links.

Also the Professor Rhiannon Clifton should try to read less and explain a little bit more.

But in general, it was a good course, I learned a lot.

By ranju K

Mar 23, 2018

good course

By Ritesh K

Feb 25, 2018

Good course

By Ivan A

Jun 17, 2018

Good course, very instructive.

By Eeshaa N S

May 30, 2018

Great course!

By Ahmed S M A

May 23, 2018

very good

By Javier V

May 06, 2018

A Good introduction to Digital Marketing

By Alejandro T

Jun 24, 2019

I would really like more updated contents.

By Alfredo A

Jul 20, 2019

Very good course

By Heiko D

Aug 21, 2019

Very well made course with clear lectures and good supporting materials (readings and videos).

Up to date content. I particularly liked the interviews of industry insiders.

Improvement suggestion: the homework assignments could be more specific in order to challenge the participants more and add to the learning experience.

By Sudeepti P

Aug 27, 2019

Good course, could have more practice exercises. But the instructor taught the course really well !

By Beth H

Aug 25, 2018

Don't really like the structure of the course, in that each module is divided into several sub-sections, each with its own video. I think this would work better as 1-2 sections. It seems I'm clicking through several 3-10 minute videos, and having to watch the intro over again each time.

Also, delivery of material by instructor is rigid and unnatural. Seems info is just read from the screen, which doesn't really add much value above and beyond me reading it myself.

By Paras B

Mar 06, 2016

The course structure is okay and availability of course material e-book is big plus for the course.

However there are negatives also.

This is a course on "Digital Marketing" and it has to be taken to great heights in terms of content and delivery.

Most critical issue is delivery. The most happening and lively subject like this needs a delivery in a exalted method. Though reference material is good collection but there is total disconnect between video lectures and those reference material at many instances.

Revamp all video series. Add more case studies videos.

By Hector V G

Sep 06, 2016

The books, readings, and additional resources for studying are really good and helpfull. The only thing is that the videos where they explain the courses could be more fluid, dynamic and with a better domain of the tool by the professor.

By Thiện L

Mar 02, 2016

Among my registered courses in the specialization this course is the one that should be invested with more effort from creators in order to give students more practical lessons. Regards.

By Romain V

Feb 09, 2016

The landscape is quite basic and would require further development to be more relevant

By C K L

Mar 16, 2016

Course was poorly put together with errors that are not fixed.

By Cesar A A

Sep 11, 2016

The video lectures are not engaging at all.

By Sanchit M

May 23, 2017

The tutor doesn't seem very interactive and original. It is evident that she is just reading from some screen and the content covered are almost exactly the same as written in the book.