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Learner Reviews & Feedback for Digital Media and Marketing Principles by University of Illinois at Urbana-Champaign

4.2
1,473 ratings
310 reviews

About the Course

The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment....

Top reviews

SK

Sep 02, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

LM

Aug 30, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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51 - 75 of 300 Reviews for Digital Media and Marketing Principles

By Abhinav R P V

Jun 09, 2016

Well designed course.Really very interesting course.Thank You

By Mili s

Jun 16, 2017

Thank you

Rhiannon Clifton,

By Shashwat G

Oct 05, 2017

Excellent course...loved every bit of it. Nice video capsules by the Professor!

By Martin W

Jul 06, 2018

a good foundational overview

By Mohamed G

Jun 06, 2016

this course is very nice

By John O

Sep 28, 2016

Enjoyed it!

By Vinayak P

Nov 01, 2016

learned many new things..!!

By Amanda O

Dec 13, 2016

Excellent!

By Desislava M

Jan 28, 2018

This course is great, very engaging, there was very essential information, I have enjoyed the course!

By Claudio L

Feb 16, 2018

Interesting and useful in VUCA World

By Namaa A

Feb 11, 2016

Great course with in depth knowledge and up to date information

By Lena M

Aug 30, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

By Rachel g

Oct 22, 2017

too good

By Edson d O V

May 28, 2018

Excellent course!!!

By Sarah M

Feb 07, 2018

really practical and helpful.loved the videos to supplement the reading and lectures.

By Hugo C M

Jan 03, 2016

Awesome!

By Michael L H

Apr 04, 2017

Excellent course and outstanding instruction. I'm a little concerned, though, that the readings tend to be

several years old (or older).

By Fernando D

Sep 05, 2015

Good course!

By Jose S

Sep 12, 2016

Nice course.

By SHRIRAM K

Jan 10, 2016

It was worth learning.

By Prashant J

Sep 05, 2015

This course is awesome.All the lectures and modules are really easy to understand.Thank you to all who made it available for free.

By Andrejs V

Feb 24, 2016

Excellent course! Very well explained and detailed. Overall, Digital Marketing channels are the most valuable course for me!

By Hilmi S

Apr 13, 2017

This course has given me a good understanding about new landscape in marketing media, and marketing opportunities it brings.

By Daniel C

Sep 13, 2017

Great course

By Jaydon

Apr 22, 2018

excellent course