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Learner Reviews & Feedback for Digital Media and Marketing Principles by University of Illinois at Urbana-Champaign

1,937 ratings
443 reviews

About the Course

The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment....

Top reviews


Sep 02, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.


Aug 30, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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101 - 125 of 429 Reviews for Digital Media and Marketing Principles

By Adriano D

Sep 18, 2019

Great course. Deeper and clarify. Important informations. Thanks.


Aug 03, 2019

Very good so far, lots of interesting transitions. Good lectures.

By Md. N H

Jun 28, 2020

Very efficient course on digital media and marketing principles.

By Namaa A

Feb 11, 2016

Great course with in depth knowledge and up to date information

By Abhay m

Sep 27, 2019

This course is really helpful in my upcoming corporate carrier

By DongHyeonAndrewYi

Sep 24, 2015

So informative & useful courses. also encouraging me to study!

By Kaushiki S

Jun 21, 2020

Highly informative and wonderful set of knowledge. Thank you!

By Abhinav R

Jun 09, 2016

Well designed course.Really very interesting course.Thank You

By Sumair N B

Dec 11, 2019

This course is very informative and very well sorted by Mike

By Neha L

Jan 25, 2017

Amazing techniques, makes learning new concepts very easy


Jul 14, 2020

I learned a lot from this course. Very useful. Thank you

By Suku M

Jun 10, 2018

A great introduction to the digital advertising world.

By Jingjing L

Dec 27, 2015

Good introduction to the digital marketing landscape!

By Beatriz B

Jun 17, 2018

Very interesting course, with up-to -date materials.

By Wendy J

Sep 16, 2019

Exceptional course led by an outstanding professor!

By Mahika P

Jun 11, 2020

I have learning many new things from this course

By Vaibhav K

Nov 01, 2019

helped me a lot to learn and increase my skills.

By Fabian P

Nov 07, 2018

good course with a lot of communication details.

By shruti s c

May 13, 2020

i am not able to get my certificate please help

By Tomomasa A

Mar 29, 2016

I could understand various "Digital Marketing".


May 22, 2020

good series but need some creativity in videos

By Omar S O G

Mar 12, 2019

I loved it! I highly and deeply recommend it!

By Mahesh V

Apr 22, 2018

The course is very good on digital landscape.

By Ishan K

Jun 01, 2020

i get to learn a lot about digital marketing

By Oscar C

Apr 16, 2020

Great teacher, materials and resources.