Marketing Gerencial

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Marketing Gerencial

Instructor: Pedro Hidalgo

86,868 already enrolled

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3 modules

Gain insight into a topic and learn the fundamentals.

2,282 reviews

Intermediate level

Some related experience required

Flexible schedule

5 hours to complete

Learn at your own pace

98%

Most learners liked this course

3 modules

Gain insight into a topic and learn the fundamentals.

2,282 reviews

Intermediate level

Some related experience required

Flexible schedule

5 hours to complete

Learn at your own pace

98%

Most learners liked this course

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

6 assignments

Taught in Spanish

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logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

There are 3 modules in this course

Este Programa entrega elementos básicos para la creación de una estrategia de marketing al nivel de los negocios o de las unidades de negocios. El objetivo global del programa es desarrollar las habilidades de pensar estratégicamente los problemas de marketing y sus posibles soluciones.

What's included

2 videos2 readings2 assignments

2 videosTotal 16 minutes

Definición del Concepto de Marketing.8 minutes
Orientación en el concepto de Marketing.8 minutes

2 readingsTotal 20 minutes

Empresa y estrategia de Marketing: Asociaciones como forma de establecer relaciones con el cliente.10 minutes
Mercado de consumo y comportamiento de compra de los consumidores.10 minutes

2 assignmentsTotal 60 minutes

Actividad: Definición del Concepto de Marketing"Empresa y estrategia de Marketing: Asociaciones como forma de establecer relaciones con el cliente.30 minutes
Actividad: Mercado de consumo y comportamiento de compra de los consumidores.30 minutes

What's included

2 videos2 readings2 assignments

2 videosTotal 15 minutes

Necesidades y Deseos.8 minutes
Concepto de Valor.8 minutes

2 readingsTotal 20 minutes

Segmentación, mercados meta y posicionamiento: Desarrollo de las relaciones adecuadas con los clientes correctos.10 minutes
Producto, servicios y estrategias de asignación de marca.10 minutes

2 assignmentsTotal 60 minutes

Actividad: Segmentación, mercados meta y posicionamiento: Desarrollo de las relaciones adecuadas con los clientes correctos.30 minutes
Actividad: Producto, servicios y estrategias de asignación de marca.30 minutes

What's included

2 videos2 readings2 assignments

2 videosTotal 15 minutes

Relaciones de Intercambio.6 minutes
Orientación al Mercado.9 minutes

2 readingsTotal 20 minutes

Fijación de precios de productos: Estrategias de fijación de precios.10 minutes
Estrategia de comunicación de marketing integrada.10 minutes

2 assignmentsTotal 60 minutes

Actividad: Fijación de precios de productos: Estrategias de fijación de precios.30 minutes
Actividad: Estrategia de comunicación de marketing integrada.30 minutes

Instructor

Instructor ratings

(365 ratings)

Pedro Hidalgo

Universidad de Chile

1 Course86,868 learners

Offered by

Universidad de Chile

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Reviewed on Dec 26, 2018

curso de excelente ayuda, para entender de una forma mas global las herramientas de marketing y la utilización de estas en la organización. Junto con su impacto con el entorno y los clientes.

Reviewed on Feb 15, 2018

Muy bien diseñado, plantea las cosas de forma simple, los archivos no aburren para nada a pesar de ser extensos, tienen muchos ejemplos y datos relevantes para aterrizar el aprendizaje, 5/5.

Reviewed on Nov 22, 2020

Es un curso excelente para entender el marketing y sus diferentes componentes. Las lecturas ayudan a comprender más a profundidad y conocer estrategias a aplicar en lo explicado a los vídeos

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When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

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