Este Programa entrega elementos básicos para la creación de una estrategia de marketing al nivel de los negocios o de las unidades de negocios. El objetivo global del programa es desarrollar las habilidades de pensar estratégicamente los problemas de marketing y sus posibles soluciones.
Marketing Gerencial
Ends in 6 days! Save 40% on your access to 10,000+ programs and make a real impact in your career. Save now.
Ask Coursera
Gain insight into a topic and learn the fundamentals.
2,289 reviews
Intermediate level
Some related experience required
Flexible schedule
5 hours to complete
Learn at your own pace
98%
Most learners liked this course
Skills you'll gain
- Marketing Planning
- Consumer Behaviour
- Customer Relationship Management
- Customer Engagement
- Marketing
- Customer Relationship Building
- Strategic Marketing
- Marketing Strategies
- Brand Strategy
- Market Dynamics
- Brand Management
- Value Propositions
- Customer Insights
- Marketing Management
- Branding
- Business Strategies
- Market Analysis
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
6 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
There are 3 modules in this course
Instructor
Instructor ratings
(365 ratings)
Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
- 5 stars
81.52%
- 4 stars
14.41%
- 3 stars
2.88%
- 2 stars
0.61%
- 1 star
0.56%
Showing 3 of 2289
JV
Reviewed on Feb 15, 2018
Muy bien diseñado, plantea las cosas de forma simple, los archivos no aburren para nada a pesar de ser extensos, tienen muchos ejemplos y datos relevantes para aterrizar el aprendizaje, 5/5.
MO
Reviewed on Nov 22, 2020
Es un curso excelente para entender el marketing y sus diferentes componentes. Las lecturas ayudan a comprender más a profundidad y conocer estrategias a aplicar en lo explicado a los vídeos
PG
Reviewed on Sep 1, 2019
Realmente interesante, logra generar conceptos acordes con el marketing que quizás no son considerados en otros cursos, lo que conlleva a realizar otra perspectiva del comercio en la actualidad.
