Este Programa entrega elementos básicos para la creación de una estrategia de marketing al nivel de los negocios o de las unidades de negocios. El objetivo global del programa es desarrollar las habilidades de pensar estratégicamente los problemas de marketing y sus posibles soluciones.
Marketing Gerencial
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Gain insight into a topic and learn the fundamentals.
2,289 reviews
Intermediate level
Some related experience required
Flexible schedule
5 hours to complete
Learn at your own pace
Skills you'll gain
- Marketing Planning
- Customer Insights
- Market Analysis
- Business Strategies
- Brand Strategy
- Branding
- Consumer Behaviour
- Customer Relationship Management
- Marketing Strategies
- Customer Engagement
- Marketing
- Customer Relationship Building
- Strategic Marketing
- Market Dynamics
- Brand Management
- Value Propositions
- Marketing Management
Details to know
Shareable certificate
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Assessments
6 assignments
Taught in Spanish
98%
Most learners liked this course
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There are 3 modules in this course
Instructor
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Showing 3 of 2289
GA
Reviewed on Feb 14, 2021
La estructura temática y teórica muy acorde con el entorno real actual. Aun sigue vigente las bases del marketing y como se debe aplicar una planeación estratégica para proyectar los negocios.
CM
Reviewed on Sep 12, 2020
Es un curso bastante completo, de mucha lectura pero enriquecedor, lo recomiendo totalmente y no parece un curso, sino más bien un diplomado, gracias por todo el material de estudio.Saludos,
JG
Reviewed on Sep 24, 2018
una magnifica experiencia, he visto como estos conocimientos sobre el marketing han cambiando mi visibilidad sobre los diferentes escenarios y herramientas en las cuales esta el marketing.
