About this course: This course gives you a complete insight into the communication and managerial techniques put into practice in the creation of the most important sporting mega event in the world. You will learn about the essentials of television production, programming strategies and television rights management of the Olympic Games. At the same time, you will gain valuable knowledge about the fundamentals of communication via social media and of the Olympic culture which is so closely connected with classic culture and humanism. The Olympic Games are a precise reflector of advanced current societies as a whole. Many of the strategies and trends dealt with in this course are transferable to other fields beyond the world of sport. Este curso te ofrece un conocimiento completo de las técnicas de comunicación y gestión que se ponen en práctica en la creación del acontecimiento deportivo más importante del mundo. Aprenderás las claves de la producción y realización televisiva de los Juegos, su programación y la estrategia de gestión de los derechos audiovisuales de los Juegos Olímpicos. Al mismo tiempo, conseguirás un valioso conocimiento sobre los fundamentos de la comunicación en las redes sociales y la cultura Olímpica, que está estrechamente conectada con la cultura clásica y el humanismo. Los Juegos Olímpicos son un preciso reflector de las sociedades avanzadas modernas consideradas como un todo. Muchas de las estrategias y tendencias que abordamos en este curso pueden aplicarse a otros campos diferentes al mundo del deporte.

Who is this class for: No background knowledge or skills are required, though we recommend an interest in media and the Olympics as a contemporary phenomenon. No se requiere ningún conocimiento o habilidades, aunque se recomienda un interés en los medios de comunicación y los Juegos Olímpicos como fenómeno contemporáneo.

Created by: Universitat Autònoma de Barcelona

Taught by: Emilio Fernández Peña, Professor Titular
Department of Audiovisual Communication

Level	Beginner
Commitment	5 weeks of study, 2-3 hours/week (5 semanas de estudio, 2-3 horas/semana)
Language	English, Subtitles: Spanish
How To Pass	Pass all graded assignments to complete the course.
User Ratings	5.0 stars Average User Rating 5.0

Syllabus

WEEK 1

Before we start... / Antes de empezar...

We are thrilled with the materials, videos and presentations we have designed especially for you. Before we begin with the lectures, we would like you to carefully read some basic information about the course and the platform. // Estamos muy contentos con lo...

1 video, 8 readings

WEEK 2

W1. INTRODUCTION TO MEDIA AND THE CULTURE OF THE OLYMPICS

During this first week, you will learn on the cultural context of the Olympic Games before going in depth with their relationship with the media. We will set the context and first history of the Olympic Games to examine then their role in an epoch of profound ...

13 videos

Graded: Introduction to media and the culture of the Olympics / Introducción a los medios de comunicación y la cultura de los Juegos Olímpicos

WEEK 3

W2. THE OLYMPIC GAMES AND THE MEDIA

Welcome to this new week! This week, we are going to explore in greater depth the subject of the media and the Olympic Games. You will learn about the media environment, its importance in current societies, the language of television and the historical relatio...

11 videos

Graded: The Olympic Games and Media / Los Juegos Olímpicos y los medios de comunicación

WEEK 4

W3. THE MEDIA DURING THE GAMES

The course is reaching its meridian! We hope that the first two introductory weeks to the Olympics, and the media and their interrelation has been interesting for you. During this week you are going to learn about media activity during the event: the TV produc...

12 videos

Graded: The media during the Games / Los medios durante los Juegos

WEEK 5

W4. OLYMPIC NEW MEDIA: actors, management and contents

This week we will focus on social media. You will learn on the new and specific rules in this new communication territory, going in-depth into concepts such as crosspolination or engagement, and analyzing how social media are entering and managed in the Olympi...

11 videos

Graded: Olympic new media: actors, management and contents / Nuevos medios olímpicos: actors y gestión de contenidos

WEEK 6

W5. SPONSORSHIP AND TV RIGHTS MANAGEMENT

We are entering into the last week of the course: a final effort for this learning opportunity on the Olympics and their interaction with media. This week we will focus on Olympic marketing, sponsorship and how TV rights are managed. We will be learning on how...

6 videos

Graded: Sponsorship and TV rights management of the Olympics / Patrocinio y gestión de los derechos televisivos de los Juegos Olímpicos

How It Works

Coursework

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Creators

Universitat Autònoma de Barcelona

The Universitat Autònoma de Barcelona (UAB) is a public university of an international outlook, fully integrated within its area, offering quality education in close association with research activity, the transfer of scientific, technological, cultural and educational knowledge, the promotion of the potential of its human capital and the responsible management of available resources. UAB’s current offer is composed of 81 degrees, 130 official Master Programs and 183 UAB Masters Degrees. In additition, we offer 174 lifelong learning programs and 65 Phd Programs, 27 of them awarded with the Excelence Mention for it’s quality.UAB has a total of over 3.500 teaching and research staff, over 2.000 administrative and over 40.000 students.

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The Olympic Games and the Media