This course gives you a complete insight into the communication and managerial techniques put into practice in the creation of the most important sporting mega event in the world. You will learn about the essentials of television production, programming strategies and television rights management of the Olympic Games. At the same time, you will gain valuable knowledge about the fundamentals of communication via social media and of the Olympic culture which is so closely connected with classic culture and humanism.
The Olympic Games and the Media
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The Olympic Games and the Media
Universitat Autònoma de Barcelona
About this Course
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Learner Career Outcomes
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Learner Career Outcomes
50%
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50%
got a pay increase or promotion
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Beginner Level
Approx. 12 hours to complete
Suggested: 5 weeks of study, 2-3 hours/week (5 semanas de estudio, 2-3 horas/semana)
English
Subtitles: English, Greek, Spanish
Syllabus - What you will learn from this course
1 hour to complete
Before we start... / Antes de empezar...
We are thrilled with the materials, videos and presentations we have designed especially for you. Before we begin with the lectures, we would like you to carefully read some basic information about the course and the platform. //
1 hour to complete
1 video (Total 3 min), 8 readings
1 video
8 readings
Before we start10m
About the course10m
Course syllabus10m
Frequently Asked Questions10m
Antes de empezar10m
Sobre el curso10m
Temario del curso10m
Preguntas frecuentes10m
2 hours to complete
W1. INTRODUCTION TO MEDIA AND THE CULTURE OF THE OLYMPICS
During this first week, you will learn on the cultural context of the Olympic Games before going in depth with their relationship with the media. We will set the context and first history of the Olympic Games to examine then their role in an epoch of profound transformation and intellectual awake. //
2 hours to complete
13 videos (Total 76 min)
13 videos
L1.2. Introduction: the Olympics and the media6m
L1.3. What are the Olympic Games?7m
L1.4. Constituents and Governance6m
L1.5. The Olympic Charter and the Media5m
L1.6. Pierre de Coubertin9m
L1.7. On the precedents of the modern Olympic Games4m
L1.8. The first Olympic Congress5m
L1.9. The Zeitgeist of the modern Olympic Games7m
L1.10. The Olympics, sport and the transformation of society7m
L1.11. The Ancient Olympics14m
Short talk with Alan Abrahamson /Charla con Alan Abrahamson1m
L1.12. Next week52s
1 practice exercise
Introduction to media and the culture of the Olympics / Introducción a los medios de comunicación y la cultura de los Juegos Olímpicos40m
2 hours to complete
W2. THE OLYMPIC GAMES AND THE MEDIA
Welcome to this new week! This week, we are going to explore in greater depth the subject of the media and the Olympic Games. You will learn about the media environment, its importance in current societies, the language of television and the historical relations of media and the Olympic Games. //
2 hours to complete
11 videos (Total 90 min)
11 videos
L2.2. The Olympic Games System6m
L2.3. Audiovisual and postmodernity19m
L2.4. Communication and the Games: chronology5m
L2.5. The Media's in the boost of the modern Olympism (1894-1932)6m
L2.6. Television and media internationalisation of the Olympics (1936-1960)8m
L2.7. The global Olympic Games (1964-1992)7m
L2.8. Internet, the social Web and the commercialisation of the Olympic Games (1996-2012)7m
L2.9. Introduction to the language of television10m
Talk with Alan Abrahamson (2) / Charla con Alan Abrahamson (2)14m
L2.10. Next week1m
1 practice exercise
The Olympic Games and Media / Los Juegos Olímpicos y los medios de comunicación40m
3 hours to complete
W3. THE MEDIA DURING THE GAMES
The course is reaching its meridian! We hope that the first two introductory weeks to the Olympics, and the media and their interrelation has been interesting for you.
3 hours to complete
12 videos (Total 111 min)
12 videos
L3.2. The television production of the Olympic Games7m
L3.2.1. The working of a television production system6m
L3.2.2. Planning the production8m
L3.3. Programming the Olympics11m
L3.4. The Olympics becoming into a storytelling or the construction of the Olympic hero5m
L3.5. Olympic Broadcasting Services and the media during the Olympics12m
L3.6. Symbols and Rituals of the Olympic Games10m
L3.7. The Olympic Ceremonies, structure, protocol and symbols5m
L3.8. The Olympic Ceremonies and the television8m
Talk with Yiannis Exarchos32m
L3.9. Next week56s
1 practice exercise
The media during the Games / Los medios durante los Juegos40m
About Universitat Autònoma de Barcelona
The Universitat Autònoma de Barcelona (UAB) is a public university located in the metropolitan area of Barcelona. International in its outlook, it is fully consolidated within its local surroundings, and offers quality education in close association with research activity, the transfer of scientific, technological, cultural and educational knowledge, the promotion of its human potential and the responsible management of available resources.
The UAB currently offers 81 degrees, 130 official Master Programmes and 183 UAB-specific Masters Degrees. In addition, it offers 174 lifelong learning programmes and 65 PhD Programmes, 27 of which have been distinguished through Quality Awards. The UAB has a total of over 3,500 teaching and research staff, over 2,000 administrative staff and over 40,000 students.
Frequently Asked Questions
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?
When can I request the certificate?
You can request the certificate at any time: before, during or once you finish the course.
Which information does include the certificate?
· The course name
· The instructor's signature
· The logo of the partner institution offering the course
· A verification URL that allows others to check the Certificate's authenticity
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Which information does not include the certificate?
· Academic credit from the partner institution offering the course
· The final grade you got in the course
· Your ID photo
· The hours you spent working on coursework
· A printed or mailed copy of the Course Certificate.
Certificates are provided as downloadable PDF files, which you can print yourself. You can also share them electronically.
Unfortunately, Coursera cannot provide course Certificates with any more information than they already include.
Is the certificate recognized for official credits at the UAB?
No. The certificate shows that the student has passed the course, but it is not an official qualification of the Universitat Autònoma de Barcelona.
More questions? Visit the Learner Help Center.
