The Olympic Games and the Media

Universitat Autònoma de Barcelona

About this Course

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This course gives you a complete insight into the communication and managerial techniques put into practice in the creation of the most important sporting mega event in the world. You will learn about the essentials of television production, programming strategies and television rights management of the Olympic Games. At the same time, you will gain valuable knowledge about the fundamentals of communication via social media and of the Olympic culture which is so closely connected with classic culture and humanism. 
The Olympic Games are a precise reflector of advanced current societies as a whole. Many of the strategies and trends dealt with in this course are transferable  to other fields beyond the world of sport.


Este curso te ofrece un conocimiento completo de las técnicas de comunicación y gestión que se ponen en práctica en la creación del acontecimiento deportivo más importante del mundo. Aprenderás las claves de la producción y realización televisiva de los Juegos, su programación y la estrategia de gestión de los derechos audiovisuales de los Juegos Olímpicos. Al mismo tiempo, conseguirás un valioso conocimiento sobre los fundamentos de la comunicación en las redes sociales y la cultura Olímpica, que está estrechamente conectada con la cultura clásica y el humanismo. 
Los Juegos Olímpicos son un preciso reflector de las sociedades avanzadas modernas consideradas como un todo. Muchas de las estrategias y tendencias que abordamos en este curso pueden aplicarse a otros campos diferentes al mundo del deporte.

Learner Career Outcomes

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got a tangible career benefit from this course

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Shareable Certificate

Earn a Certificate upon completion

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Start instantly and learn at your own schedule.

Flexible deadlines

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Beginner Level

Approx. 10 hours to complete

English

Subtitles: English, Greek, Spanish

Instructor

Instructor rating

4.4/5 (21 Ratings)

Emilio Fernández Peña

Professor Titular

Department of Audiovisual Communication

4,429 Learners

1 Course

Learner Career Outcomes

50%

got a tangible career benefit from this course

50%

got a pay increase or promotion

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 10 hours to complete

English

Subtitles: English, Greek, Spanish

Offered by

Universitat Autònoma de Barcelona

The Universitat Autònoma de Barcelona (UAB) is a public university located in the metropolitan area of Barcelona. International in its outlook, it is fully consolidated within its local surroundings, and offers quality education in close association with research activity, the transfer of scientific, technological, cultural and educational knowledge, the promotion of its human potential and the responsible management of available resources.

Syllabus - What you will learn from this course

Week

Week 1

1 hour to complete

Before we start... / Antes de empezar...

We are thrilled with the materials, videos and presentations we have designed especially for you. Before we begin with the lectures, we would like you to carefully read some basic information about the course and the platform. //

1 hour to complete

1 video (Total 3 min), 8 readings

1 video

Welcome! ¡Bienvenidos!2m

8 readings

Before we start10m

About the course10m

Course syllabus10m

Frequently Asked Questions10m

Antes de empezar10m

Sobre el curso10m

Temario del curso10m

Preguntas frecuentes10m

Week

Week 2

2 hours to complete

W1. INTRODUCTION TO MEDIA AND THE CULTURE OF THE OLYMPICS

During this first week, you will learn on the cultural context of the Olympic Games before going in depth with their relationship with the media. We will set the context and first history of the Olympic Games to examine then their role in an epoch of profound transformation and intellectual awake. //

2 hours to complete

13 videos (Total 76 min)

13 videos

L1.1. Introduction to media and the culture of the Olympics1m

L1.2. Introduction: the Olympics and the media6m

L1.3. What are the Olympic Games?7m

L1.4. Constituents and Governance6m

L1.5. The Olympic Charter and the Media5m

L1.6. Pierre de Coubertin9m

L1.7. On the precedents of the modern Olympic Games4m

L1.8. The first Olympic Congress5m

L1.9. The Zeitgeist of the modern Olympic Games7m

L1.10. The Olympics, sport and the transformation of society7m

L1.11. The Ancient Olympics14m

Short talk with Alan Abrahamson /Charla con Alan Abrahamson1m

L1.12. Next week52s

1 practice exercise

Introduction to media and the culture of the Olympics / Introducción a los medios de comunicación y la cultura de los Juegos Olímpicos30m

Week

Week 3

2 hours to complete

W2. THE OLYMPIC GAMES AND THE MEDIA

Welcome to this new week! This week, we are going to explore in greater depth the subject of the media and the Olympic Games. You will learn about the media environment, its importance in current societies, the language of television and the historical relations of media and the Olympic Games. //

2 hours to complete

11 videos (Total 90 min)

11 videos

L2.1. Introduction1m

L2.2. The Olympic Games System6m

L2.3. Audiovisual and postmodernity19m

L2.4. Communication and the Games: chronology5m

L2.5. The Media's in the boost of the modern Olympism (1894-1932)6m

L2.6. Television and media internationalisation of the Olympics (1936-1960)8m

L2.7. The global Olympic Games (1964-1992)7m

L2.8. Internet, the social Web and the commercialisation of the Olympic Games (1996-2012)7m

L2.9. Introduction to the language of television10m

Talk with Alan Abrahamson (2) / Charla con Alan Abrahamson (2)14m

L2.10. Next week1m

1 practice exercise

The Olympic Games and Media / Los Juegos Olímpicos y los medios de comunicación30m

Week

Week 4

2 hours to complete

W3. THE MEDIA DURING THE GAMES

The course is reaching its meridian! We hope that the first two introductory weeks to the Olympics, and the media and their interrelation has been interesting for you.

During this week you are going to learn about media activity during the event: the TV production, scheduling, media services in the Olympic Games, how heroes are constructed by media, and also about one of the most symbolic elements of the event: the Olympic ceremonies. // ¡Ya estamos llegando a la mitad del curso! Esperamos que las dos primeras semanas de introducción a los Juegos Olímpicos y su relación con los medios de comunicación os hayan parecido interesantes. Durante esta semana vamos a aprender sobre la actividad de los medios de comunicación durante los Juegos Olímpicos: la producción televisiva, la programación, los servicios de los medios, cómo se construyen los héroes olímpicos en los medios de comunicación, y también sobre uno de los elementos más emblemáticos del evento: las ceremonias olímpicas.

2 hours to complete

12 videos (Total 111 min)

12 videos

L3.1. Introduction1m

L3.2. The television production of the Olympic Games7m

L3.2.1. The working of a television production system6m

L3.2.2. Planning the production8m

L3.3. Programming the Olympics11m

L3.4. The Olympics becoming into a storytelling or the construction of the Olympic hero5m

L3.5. Olympic Broadcasting Services and the media during the Olympics12m

L3.6. Symbols and Rituals of the Olympic Games10m

L3.7. The Olympic Ceremonies, structure, protocol and symbols5m

L3.8. The Olympic Ceremonies and the television8m

Talk with Yiannis Exarchos32m

L3.9. Next week56s

1 practice exercise

The media during the Games / Los medios durante los Juegos30m

Week

Week 5

2 hours to complete

W4. OLYMPIC NEW MEDIA: actors, management and contents

This week we will focus on social media. You will learn on the new and specific rules in this new communication territory, going in-depth into concepts such as crosspolination or engagement, and analyzing how social media are entering and managed in the Olympic media environment. As we will be focusing on social media, please don't miss the contents we are feeding you on the Olympics in our Facebook and Twitter profile! //

Esta semana nos centraremos en las redes sociales. Aprenderéis sobre las nuevas y específicas reglas que existen en este nuevo ámbito de comunicación, y profundizaremos en conceptos como crosspolination o engagement, y analizaremos cómo las redes sociales se están integrando y cómo son gestionadas en el entorno olímpico. Como estaremos centrándonos en los medios sociales, no olvidéis los contenidos que os estamos proporcionando sobre los Juegos Olímpicos en nuestro Facebook y Twitter.

2 hours to complete

11 videos (Total 76 min)

11 videos

L4.1. Introduction1m

L4.2. The DNA of the Internet and the Web11m

L4.3. The Nature of the Communication on Social Networking Websites9m

L4.4. Great Processes behind the Communication on Social Networks7m

L4.5. The Social Media and the Olympic Games8m

L4.6. Engagement, cross-pollination and the communication logics on Social Networking Websites9m

L4.7. IOC Social Media Rules6m

L4.8. The Olympic Family and the Social Media during the Olympic Games6m

L4.9. Facebook participation and contents during the Olympics8m

L4.10. Towards a new communication and management model on social networks6m

L4.11. Next week48s

1 practice exercise

Olympic new media: actors, management and contents / Nuevos medios olímpicos: actors y gestión de contenidos30m

Week

Week 6

1 hour to complete

W5. SPONSORSHIP AND TV RIGHTS MANAGEMENT

We are entering into the last week of the course: a final effort for this learning opportunity on the Olympics and their interaction with media. This week we will focus on Olympic marketing, sponsorship and how TV rights are managed. We will be learning on how the Olympic brand is managed. //

1 hour to complete

6 videos (Total 38 min)

6 videos

L5.1. introduction54s

L5.2. The Olympic Games TV Rights: an introductory historical approach12m

L5.3. The Olympic Brand4m

L5.4. The TOP Sponsorship programs of the Olympics7m

Talk with Daniela Negreda, IOC10m

L5.5. Gratitude1m

1 practice exercise

Sponsorship and TV rights management of the Olympics / Patrocinio y gestión de los derechos televisivos de los Juegos Olímpicos30m

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You’ll be prompted to complete an application and will be notified if you are approved. Learn more.
When can I request the certificate?
You can request the certificate at any time: before, during or once you finish the course.
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Which information does not include the certificate?
· Academic credit from the partner institution offering the course
· The final grade you got in the course
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Certificates are provided as downloadable PDF files, which you can print yourself. You can also share them electronically.
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Is the certificate recognized for official credits at the UAB?
No. The certificate shows that the student has passed the course, but it is not an official qualification of the Universitat Autònoma de Barcelona.

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The Olympic Games and the Media