Optimize Ads with Google Ads & Quality Scores

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Optimize Ads with Google Ads & Quality Scores

This course is part of Digital Campaign Management & Optimization Specialization

Instructor: Hurix Digital

Included with

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2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 hour to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 hour to complete

Flexible schedule

Learn at your own pace

What you'll learn

Successful paid search needs aligned keywords, ad copy, and landing pages for high relevance and better ad performance.
Quality Score optimization is an iterative process that combines data analysis with strategic refinements to keywords, match types, and ad creative.
Cost-effective advertising performance depends on understanding the relationship between bid strategies, Quality Scores, and user experience metrics.
Sustainable campaign success comes from continuous monitoring and optimization rather than one-time setup activities.

Skills you'll gain

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This course is part of the Digital Campaign Management & Optimization Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

Ready to transform your paid advertising results? This Short Course empowers digital marketers to master the fundamentals of Google Ads campaign execution and optimization.

This Short Course was created to help digital marketing professionals accomplish systematic campaign optimization that delivers measurable performance improvements. By completing this course, you'll be able to confidently launch ad groups with multiple ad formats, implement strategic bidding approaches, and use Quality Score diagnostics to optimize keywords and ad copy for enhanced campaign performance—skills you can apply immediately to reduce costs and improve ad rankings. By the end of this course, you will be able to: Apply paid search platform tools to launch an ad group with multiple ad formats and bid strategies. Analyze Quality Scores to optimize keywords and ad copy for improved campaign performance. This course is unique because it combines hands-on campaign setup with data-driven optimization techniques, giving you both the technical execution skills and analytical mindset needed for Google Ads success. To be successful in this project, you should have a background in basic digital marketing concepts and familiarity with online advertising terminology.

Learners will master the systematic setup of Google Ads campaigns by creating tightly themed ad groups, implementing multiple ad formats, and configuring strategic bidding approaches for optimal campaign performance.

What's included

3 videos1 reading2 assignments

3 videos Total 20 minutes

Ad Group Architecture Determines Campaign Success 5 minutes
Setting Up Ad Groups in Google Ads Editor 9 minutes
Configuring Bid Strategies and Ad Extensions 6 minutes

1 reading Total 10 minutes

Google Ads Campaign Architecture Fundamentals 10 minutes

2 assignments Total 6 minutes

Build Complete Ad Group with Multiple Formats 3 minutes
Ad Group Setup and Strategy Knowledge Check 3 minutes

Learners will master the systematic analysis of Quality Score components and implement data-driven optimization strategies to improve keyword relevance, ad copy effectiveness, and landing page experience for enhanced campaign performance and reduced advertising costs.

What's included

3 videos1 reading3 assignments

3 videos Total 23 minutes

Quality Score Optimization Transforms Campaign ROI 6 minutes
Analyzing Quality Score Reports and Data 10 minutes
Optimizing Keywords and Match Types for Quality Scores 7 minutes

1 reading Total 10 minutes

Quality Score Components and Analysis Framework 10 minutes

3 assignments Total 16 minutes

Conduct Quality Score Analysis and Optimization Planning 3 minutes
Quality Score Analysis and Optimization Knowledge Check 3 minutes
Quality Score Optimization Mastery Assessment 10 minutes

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Instructor

Hurix Digital

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218 Courses 10,220 learners

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.