This course is part of the Scale Up Your Startup Specialization

Offered By

Scale Up Your Startup SpecializationIE Business School

About this Course

If you want to find out how to begin to scale up a company, this course is for you!  This course will guide you through all the key questions you need to ask yourself to prepare to scale up a startup, provide you with the necessary frameworks to begin the scaleup process, and offer insights from real, successful companies who have been in your shoes before and have made the transition.
After taking this course, you will be able to: identify the key challenges to scaling up and list possible solutions to these problems; discuss the differences between growing and scaling; offer tips on how to make your company weatherproof (identify risk and offer strategies to mitigate these risks); and explain common best practices for scaling up effectively and efficiently.   This course brings together practical advice, real-life examples, and big-picture insights from well-known companies and experts in the field so you can see what has worked for other companies and develop a "toolbox" of scaling solutions.

Make your scaleup journey as smooth and surprise-free as possible - with this course, you´ll know the types of issues that arise in most scaleups and learn how to solve them.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 1 of 4 in the

Scale Up Your Startup Specialization

Intermediate Level

Experience working in a startup or scaleup company is extremely useful, but not necessary.

Approx. 10 hours to complete

English

Subtitles: English

Skills you will gain

Business StrategyLeadership And ManagementProblem SolvingEntrepreneurshipStrategic Management

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 1 of 4 in the

Scale Up Your Startup Specialization

Intermediate Level

Experience working in a startup or scaleup company is extremely useful, but not necessary.

Approx. 10 hours to complete

English

Subtitles: English

Instructors

Coursera QA Team

Test

275 Learners

5 Courses

Joe Haslam

128 Learners

4 Courses

Offered by

IE Business School

IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.

Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide.

Syllabus - What you will learn from this course

Week

Week 1

2 hours to complete

Scaling a Startup

In this module, we will take a high-level look at the place of scaling and scaleups within entrepreneurship and innovation and begin to formulate how scaleups and startups differ.

2 hours to complete

2 videos (Total 10 min), 2 readings

Week

Week 2

2 hours to complete

What is a Scaleup?

What makes a scaleup different than a startup? What questions should you be asking yourself before you start to scale up? And does startup type determine scaleup strategy? These are a few of the key questions we will address in this module.

2 hours to complete

3 videos (Total 17 min), 6 readings, 1 quiz

3 videos

Not All Startups Become Scaleups (and That´s OK)4m

What Scale Means for Startups7m

Questions You Might Ask Yourself Before the Scaleup Phase4m

6 readings

Why Governments Don’t Get Startups10m

Will Your Startup Ever Scale Up?10m

Let´s Talk About Scale (Hint: Think International)10m

Transitioning from Startup to Scaleup: Sam Altman and Reid Hoffman Talk Scaleup (Podcast)4m

HubSpot’s Three M´s (Playbook for Going From Startup to Scaleup)10m

#GoBeyond (OPTIONAL)10m

1 practice exercise

Module 230m

Week

Week 3

3 hours to complete

Scaling Fast vs. Scaling Slow: The Role of Risk

Is scaling a sprint or a marathon? That depends on your view on risk, your industry insight, and how weatherproof your company can be - all of which we will cover in this module.

3 hours to complete

3 videos (Total 18 min), 8 readings, 1 quiz

3 videos

Risk: Is It Your Friend or Foe?6m

Deepwork: Do You Have Deep Insight Into the Needs of Your Industry?5m

What Is a Weatherproof Company and How Can I Build One?6m

8 readings

How to De-Risk a Startup10m

Why Do Startups Fail? Blame the "Speed Trap"10m

How Much Does Failure Cost? (Podcast)45m

Can Deep Work Really Work for You?10m

How to Scale a Deeptech Company10m

Thoughts on Building Weatherproof Companies10m

How Important is Founder-Market Fit?10m

#GoBeyond (Optional)1m

1 practice exercise

Module 330m

Week

Week 4

3 hours to complete

Exponential Growth

We hear a lot about exponentiality, but what does it actually mean? In this module, we will establish the key differences between growth (which is linear) and scaling (which is exponential), looking at examples from successful companies to further illustrate this difference as we prepare to scale up.

3 hours to complete

3 videos (Total 17 min), 7 readings, 2 quizzes

3 videos

What is Exponentiality & What Does it Have to Do with Scaling?7m

Scaling Up Excellence:The Key Beliefs, Skills, and Actions that are Hallmarks of Effective Scaling7m

Wrapping Up the Course1m

7 readings

How to Create an Exponential Organization and Why You Should Want to

Mapping Out Exponentiality: The ExO Canvas Worksheet5m

Growth vs. Scaling: What's the Difference and Why Does it Matter?10m

Growing vs. Scaling: Which One Are You?10m

How Do You Scale Excellence?10m

#GoBeyond (OPTIONAL)1m

Project Instructions 10m

1 practice exercise

Module 430m

About the Scale Up Your Startup Specialization

This specialization is intended for anyone who owns a startup or who has an interest in learning how to scale up their business exponentially. By the end of the specialization, learners will be able to:

Describe the key elements of a scaleup mindset Determine how ready they are to scale up their business Understand key best practices in scaleup, gained from industry insights and applicable to their own businesses Learn how to scale up a product successfully by addressing the key concerns of product development at the scaleup stage Evaluate and suggest process improvement for a growing company Discuss key considerations in team and personnel growth (including fit, team creation, diversity, and personal productivity and wellness during stressful times) This specialization features advice and best practices from scaleup expert Professor Joe Haslam, who provides the necessary framework to understand what scaling is all about and who adds to his own experiences and teaching a wide and carefully selected range of resources and industry examples to help guide learners through industry best practices and advice.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

More questions? Visit the Learner Help Center.

Why Scale a Startup?

About this Course

Skills you will gain