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IE Business School

Scaling Product and Processes

Coursera QA Team
Joe Haslam

Instructors: Coursera QA Team

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
4.6

(12 reviews)

Beginner level

Recommended experience

12 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
4.6

(12 reviews)

Beginner level

Recommended experience

12 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Discuss and compare strategies and frameworks for scaling processes and products in an organization

  • Explain steps and common strategies for developing pricing and for scaling up marketing and sales operations

  • Explain the importance of establishing relevant dashboards, KPIs and metrics

Details to know

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Assessments

4 assignments

Taught in English

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Build your subject-matter expertise

This course is part of the Scale Up Your Startup Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

Product market fit is everything that happens before you start to scale. It is impossible to make progress without a thorough understanding of what it is and how you know that you have it - this module will help you gain an understanding of what this actually is and how to begin to formulate product market fit.

What's included

3 videos10 readings1 assignment2 discussion prompts1 plugin

In this module, we´ll look at growth from a scaleup perspective. While growth is usually described as an outcome rather than as a process, looking at growth as a process (and studying what has worked in the past) can offer important insights on what might work in the future.

What's included

2 videos7 readings1 assignment1 discussion prompt1 plugin

The relationship between sales and marketing changes as you move from startup to scaleup. In this module, you´ll learn about how to adjust your pricing strategy as you scale and how to position the (new and shifting) roles of sales and marketing teams to continue to identify and meet the needs of a growing customer base.

What's included

4 videos10 readings1 assignment2 discussion prompts1 plugin

In this module, you´ll learn about how to optimize what your scaleup is doing right in order to continue growing - without toppling over!

What's included

6 videos14 readings1 assignment3 discussion prompts1 plugin

Instructors

Coursera QA Team
5 Courses5,337 learners

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Recommended if you're interested in Entrepreneurship

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Learner reviews

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4.6

12 reviews

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MK
5

Reviewed on Jun 28, 2024

MW
5

Reviewed on Apr 25, 2023

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