This course is part of the Scale Up Your Startup Specialization

Offered By

Scale Up Your Startup SpecializationIE Business School

About this Course

Fine-tune your product and processes before you begin to scale up your startup! Take the guesswork out of product-market fit and sales and marketing for your scaleup with this course and discover what sets your product apart and how to capitalize on what your company has to offer as you scale up your startup.
In this course, you will learn how to rethink your product to make sure it is scalable; understand the importance and elements of a growth strategy; discover how to structure your growth team; learn how to align sales and marketing for the scaleup stage; and ensure you know how to protect your cash, your company, and your personal well-being in this crucial stage of going from startup to scaleup. This course brings together practical advice, real-life examples, and big-picture insights from well-known companies and experts in the field so you can see what has worked for other companies and develop a "toolbox" of scaling solutions.

Get perspective on how your company operates and optimize it for scale – this course will prime your product and processes for exponential growth.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 2 of 4 in the

Scale Up Your Startup Specialization

Intermediate Level

Experience working in a startup or scaleup company is extremely useful, but not necessary.

Approx. 13 hours to complete

English

Subtitles: English

Skills you will gain

Business Strategy
Leadership And Management
Business Process
Entrepreneurship
Strategic Management

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 2 of 4 in the

Scale Up Your Startup Specialization

Intermediate Level

Experience working in a startup or scaleup company is extremely useful, but not necessary.

Approx. 13 hours to complete

English

Subtitles: English

Instructors

Coursera QA Team

Test

2,837 Learners

5 Courses

Joe Haslam

961 Learners

4 Courses

Offered by

IE Business School

IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.

Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide.

Syllabus - What you will learn from this course

Week

Week 1

3 hours to complete

Product Market Fit

Product market fit is everything that happens before you start to scale. It is impossible to make progress without a thorough understanding of what it is and how you know that you have it - this module will help you gain an understanding of what this actually is and how to begin to formulate product market fit.

3 hours to complete

3 videos (Total 11 min), 10 readings, 1 quiz

3 videos

Welcome to the Course!1m

Rethinking Your Product´s Value: From MVP to Whole Product 5m

Thinking of Your Product Like a Platform4m

10 readings

Your Product is Already Obsolete10m

Not All Good Products Make Good Businesses10m

12 Things About Product-Market Fit10m

Finding Product Market Fit - A Chief Product Officer´s Perspective10m

How Superhuman Built an Engine to Find Product Market Fit10m

Forget Products. Build Ecosystems.10m

The Difference Between Platforms and Ecosystems10m

Making Good Decisions As a Product Manager10m

One for the Roadmap (Podcast)3m

#GoBeyond (OPTIONAL)10m

1 practice exercise

Module 130m

Week

Week 2

3 hours to complete

Growth

In this module, we´ll look at growth from a scaleup perspective. While growth is usually described as an outcome rather than as a process, looking at growth as a process (and studying what has worked in the past) can offer important insights on what might work in the future.

3 hours to complete

2 videos (Total 12 min), 7 readings, 1 quiz

Week

Week 3

3 hours to complete

Sales & Marketing

The relationship between sales and marketing changes as you move from startup to scaleup. In this module, you´ll learn about how to adjust your pricing strategy as you scale and how to position the (new and shifting) roles of sales and marketing teams to continue to identify and meet the needs of a growing customer base.

3 hours to complete

4 videos (Total 22 min), 10 readings, 1 quiz

4 videos

IE Professor Interview: Martin Boehm on Pricing7m

Scaling Your Sales Operations as You Move Out of the Startup Phase4m

Marketing: Doubling Down On What Works, Stopping What Doesn´t 5m

Zappos: Turning Customer Service Into An Advantage4m

10 readings

The Price is Right! Is it?10m

9 Tricks To Experiment With Your Pricing Strategy10m

Scaling Sales: Arming & Aiming — A’s, B’s & C’s10m

Why Startups Should Establish Qualifying Signals for Sales Teams Early On2m

Four Main Differences Between Startup Marketing and Scale-Up Marketing10m

The One Thing That Kills Sales (Podcast)30m

Building a Sales and Marketing Function at a Product Company10m

Check Out The Insane Lengths Zappos Customer Service Reps Will Go To10m

Reid Hoffman And Chris Yeh Share Four Ways To ‘Blitzscale’ Your Business10m

#GoBeyond (OPTIONAL)10m

1 practice exercise

Module 3 30m

Week

Week 4

5 hours to complete

Scaling Up Operations

In this module, you´ll learn about how to optimize what your scaleup is doing right in order to continue growing - without toppling over!

5 hours to complete

6 videos (Total 55 min), 13 readings, 2 quizzes

6 videos

Entrepreneur Interview: Mike Arias (Carto) on Operations21m

Reporting: Dashboards, KPIs & the Single Clarifying Metric 6m

Personal Productivity, Energy Levels and Performance4m

Raising Money: Cash, Breakeven & Investors3m

VC Interview: Liz Fleming of Adara Ventures16m

Final Thoughts on the Course1m

13 readings

10 Marketplace KPIs That Matter10m

OKRs and KPIs—Defining Metrics for Innovative Teams10m

From Six Weeks Roadmaps to OKRs10m

Best Practices After 18 Months of OKRs10m

Overloaded Circuits - Why Smart People Under Perform10m

Stress, Startups and Survival10m

The Athlete CEO: The Secrets of Owning Your Odds and Changing the Certainty of Success10m

VC’s Are Not Your Friends, They’re Frenemies10m

How Much Should You Raise in Your VC Round? And What Do VCs Look At Before Investing?5m

The Importance Of Founder-Market Fit & How To Highlight It While Fundraising5m

Can Your Startup Generate Venture-Scale Returns?10m

#GoBeyond (OPTIONAL)1m

Project Instructions10m

1 practice exercise

Module 4 30m

About the Scale Up Your Startup Specialization

This specialization is intended for anyone who owns a startup or who has an interest in learning how to scale up their business exponentially. By the end of the specialization, learners will be able to:

Describe the key elements of a scaleup mindset Determine how ready they are to scale up their business Understand key best practices in scaleup, gained from industry insights and applicable to their own businesses Learn how to scale up a product successfully by addressing the key concerns of product development at the scaleup stage Evaluate and suggest process improvement for a growing company Discuss key considerations in team and personnel growth (including fit, team creation, diversity, and personal productivity and wellness during stressful times) This specialization features advice and best practices from scaleup expert Professor Joe Haslam, who provides the necessary framework to understand what scaling is all about and who adds to his own experiences and teaching a wide and carefully selected range of resources and industry examples to help guide learners through industry best practices and advice.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

Scaling Product and Processes

About this Course

Skills you will gain