How can innovators understand if their idea is worth developing and pursuing? In this course, we lay out a systematic process to make strategic decisions about innovative product or services that will help entrepreneurs, managers and innovators to avoid common pitfalls. We teach students to assess the feasibility of an innovative idea through problem-framing techniques and rigorous data analysis labelled ‘a scientific approach’. The course is highly interactive and includes exercises and real-world applications. We will also show the implications of a scientific approach to innovation management through a wide range of examples and case studies.
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A Scientific Approach to Innovation Management
Università BocconiAbout this Course
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Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Approx. 13 hours to complete
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessFlexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Approx. 13 hours to complete
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
3 hours to complete
THE INNOVATION DECISION
3 hours to complete
15 videos (Total 108 min), 3 readings, 1 quiz
4 hours to complete
THEORY AND DATA FOR INNOVATION MANAGEMENT
4 hours to complete
17 videos (Total 140 min), 3 readings, 3 quizzes
2 hours to complete
DATA ANALYSIS
2 hours to complete
8 videos (Total 63 min), 3 readings, 1 quiz
2 hours to complete
ADVANCED TOOLS FOR INNOVATION MANAGEMENT DECISIONS
2 hours to complete
7 videos (Total 53 min), 3 readings, 1 quiz
Reviews
- 5 stars75%
- 4 stars17.18%
- 3 stars4.68%
- 2 stars3.12%
TOP REVIEWS FROM A SCIENTIFIC APPROACH TO INNOVATION MANAGEMENT
by JWApr 10, 2022
Really good course that helped me de-mystifying several areas within innovation management.
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