How can innovators understand if their idea is worth developing and pursuing? In this course, we lay out a systematic process to make strategic decisions about innovative product or services that will help entrepreneurs, managers and innovators to avoid common pitfalls. We teach students to assess the feasibility of an innovative idea through problem-framing techniques and rigorous data analysis labelled ‘a scientific approach’. The course is highly interactive and includes exercises and real-world applications. We will also show the implications of a scientific approach to innovation management through a wide range of examples and case studies.
Offered By
A Scientific Approach to Innovation Management
Università BocconiAbout this Course
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Shareable Certificate
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Approx. 14 hours to complete
English
Subtitles: French, Portuguese (European), Russian, English, Spanish
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 14 hours to complete
English
Subtitles: French, Portuguese (European), Russian, English, Spanish
Offered by
Università Bocconi
Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking.
Syllabus - What you will learn from this course
3 hours to complete
THE INNOVATION DECISION
We provide a general discussion of innovation as problem-solving and we link the discuss the building blocks of the scientific approach to innovation decisions – from how to formulate the problem, to how to formulate the hypotheses and the theory, and how to test them. The whole discussion will be framed and applied to concrete managerial problems, including a discussion of the specific managerial tools that facilitate the application of a scientific approach to innovation management.
3 hours to complete
15 videos (Total 108 min), 3 readings, 1 quiz
4 hours to complete
THEORY AND DATA FOR INNOVATION MANAGEMENT
We provide more details about the scientific approach and we introduce probabilities to understand how and why certain decisions lead to some outcomes instead of others and how to make better decisions. We also focus on how to formulate and test hypotheses in practice, and how to interpret these tests. We finally discuss how to design and run experiments.
4 hours to complete
17 videos (Total 140 min), 3 readings, 3 quizzes
2 hours to complete
DATA ANALYSIS
We cover the basics of data analysis, beginning with the distinction between correlation and causality in the analysis of data. We also teach how to make predictions using regression analysis and link these methods to the scientific approach, showing what role these analyses play, how they help to make scientific decisions and why.
2 hours to complete
8 videos (Total 63 min), 3 readings, 1 quiz
2 hours to complete
ADVANCED TOOLS FOR INNOVATION MANAGEMENT DECISIONS
This is s a more advanced part in which we discuss causality and provide the students with some broad exposure to big data and machine learning, and we discuss what they can do for managerial decisions.We provide a general wrap-up and conclusion of the course, including a discussion of when the scientific approach is most appropriate or has limitations. This helps to see when to apply it, or when to apply other approaches, including our own gut feelings.
2 hours to complete
7 videos (Total 53 min), 3 readings, 1 quiz
Reviews
- 5 stars73.33%
- 4 stars18.33%
- 3 stars5%
- 2 stars3.33%
TOP REVIEWS FROM A SCIENTIFIC APPROACH TO INNOVATION MANAGEMENT
by AMOct 18, 2020
Clear, concrete and useful. This course help you to think strategically when approaching an idea or you have to evaluate an idea in a broader context
by JWApr 10, 2022
Really good course that helped me de-mystifying several areas within innovation management.
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