How can innovators understand if their idea is worth developing and pursuing? In this course, we lay out a systematic process to make strategic decisions about innovative product or services that will help entrepreneurs, managers and innovators to avoid common pitfalls. We teach students to assess the feasibility of an innovative idea through problem-framing techniques and rigorous data analysis labelled ‘a scientific approach’. The course is highly interactive and includes exercises and real-world applications. We will also show the implications of a scientific approach to innovation management through a wide range of examples and case studies.
About this Course
Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking.
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TOP REVIEWS FROM A SCIENTIFIC APPROACH TO INNOVATION MANAGEMENT
My idea of approaching decisions really changed thanks to this course. Professors are good at accompanying you along the way. Also very useful for those who don't deal with innovation.
Clear, concrete and useful. This course help you to think strategically when approaching an idea or you have to evaluate an idea in a broader context
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