相較於製造業強調「貨品」與「製造流程」的管理,服務業則強調「人」與「服務流程」的管理。在數位時代,科技是企業拉近與顧客距離的關鍵策略性工具,但如何以人為本,則是企業在新時代的挑戰。
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服務模式的體驗、設計與創新:從痛點到賣點 (Experience, Design, and Innovation of Service Models: from Pain Points to Selling Points)
National Taiwan UniversityAbout this Course
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Flexible deadlines
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Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 13 hours to complete
Chinese (Traditional)
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 13 hours to complete
Chinese (Traditional)
Offered by
Syllabus - What you will learn from this course
2 hours to complete
體驗經濟與服務設計(上)
2 hours to complete
11 videos (Total 71 min), 7 readings, 1 quiz
2 hours to complete
體驗經濟與服務設計(下)
2 hours to complete
15 videos (Total 69 min), 2 readings, 1 quiz
3 hours to complete
服務管理與服務創新
3 hours to complete
12 videos (Total 84 min), 2 readings, 1 quiz
2 hours to complete
收益管理
2 hours to complete
14 videos (Total 76 min), 2 readings, 1 quiz
Reviews
- 5 stars83.09%
- 4 stars15.49%
- 3 stars0.70%
- 2 stars0.70%
TOP REVIEWS FROM 服務模式的體驗、設計與創新:從痛點到賣點 (EXPERIENCE, DESIGN, AND INNOVATION OF SERVICE MODELS: FROM PAIN POINTS TO SELLING POINTS)
by TLApr 7, 2021
深入淺出,章節劃分也很合理,是很棒的服務體驗入門課!理論、案例兼具,最後結合實際的金融產業服務案例非常棒,謝謝四位老師~
by SWNov 10, 2019
教授講授條理分明 理論與實務並陳 並搭配國內實際成功個案 很受用!
建議螢幕上的講義能夠隨連結下載
by PLAug 21, 2018
很喜歡Coursera題組大挑戰的題目設計,題目由淺入深,有些很直覺可以回答(也比較多人回答),有些要花比較多心力思考(討論區空空的很寂寞...),不過自己覺得有認真想過答案後,就比較能體會老師解說的內容了~謝謝製作團隊的用心!
by MCJul 8, 2021
很實用的課程,可以學習到消費者使用服務的體驗流程,服務的設計與策略,收益管理與定價策略,還是平台的策略。
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