相較於製造業強調「貨品」與「製造流程」的管理,服務業則強調「人」與「服務流程」的管理。在數位時代,科技是企業拉近與顧客距離的關鍵策略性工具,但如何以人為本,則是企業在新時代的挑戰。
Offered By
服務模式的體驗、設計與創新:從痛點到賣點 (Experience, Design, and Innovation of Service Models: from Pain Points to Selling Points)
National Taiwan UniversityAbout this Course
3,694 recent views
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Beginner Level
Approx. 13 hours to complete
Chinese (Traditional)
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Beginner Level
Approx. 13 hours to complete
Chinese (Traditional)
Offered by
Syllabus - What you will learn from this course
2 hours to complete
體驗經濟與服務設計(上)
2 hours to complete
11 videos (Total 71 min), 7 readings, 1 quiz
2 hours to complete
體驗經濟與服務設計(下)
2 hours to complete
15 videos (Total 69 min), 2 readings, 1 quiz
3 hours to complete
服務管理與服務創新
3 hours to complete
12 videos (Total 84 min), 2 readings, 1 quiz
2 hours to complete
收益管理
2 hours to complete
14 videos (Total 76 min), 2 readings, 1 quiz
Reviews
- 5 stars83.09%
- 4 stars15.49%
- 3 stars0.70%
- 2 stars0.70%
TOP REVIEWS FROM 服務模式的體驗、設計與創新:從痛點到賣點 (EXPERIENCE, DESIGN, AND INNOVATION OF SERVICE MODELS: FROM PAIN POINTS TO SELLING POINTS)
by PLAug 21, 2018
很喜歡Coursera題組大挑戰的題目設計,題目由淺入深,有些很直覺可以回答(也比較多人回答),有些要花比較多心力思考(討論區空空的很寂寞...),不過自己覺得有認真想過答案後,就比較能體會老師解說的內容了~謝謝製作團隊的用心!
by WLDec 18, 2020
適合初學者學習的課程。老師們講解的都很清楚,從服務設計,到定價策略,再到平台的概念,以及最後將服務設計應用在銀行的案例解說,我認為是很全面的課程,讓人想更深入學習 ^w^
by YCJul 3, 2021
This course is very helpful for beginner to learn how to start a business.
by MCJul 8, 2021
很實用的課程,可以學習到消費者使用服務的體驗流程,服務的設計與策略,收益管理與定價策略,還是平台的策略。
Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I purchase the Certificate?
What is the refund policy?
Is financial aid available?
More questions? Visit the Learner Help Center.