This course is the third in a series that aims to transform your marketing capabilities with Microsoft Copilot's GenAI. Its focus is on content creation. In this course, you’ll familiarize yourself with the various types of content that can be created with Microsoft Copilot. You’ll then learn how to generate content ideas and generate a content calendar. And lastly, you'll step through the process of using Microsoft Copilot to generate high performing content at scale.
Smarter Content Creation with Microsoft Copilot
This course is part of Microsoft Copilot for Marketing Specialization
Recommended experience
Skills you'll gain
Details to know
Add to your LinkedIn profile
October 2024
13 assignments
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
Welcome to 'Smarter Content Creation with Microsoft Copilot', the third course of the 'Microsoft Copilot for Marketing Specialization'! By enrolling in this course, you are taking the next step to transforming your marketing creative with GenAI. In the first module of this course, we'll learn the various types of content that can be created with Microsof Copilot. Then we will learn the best practices for Mirosoft Copilot around brainstorming and idea refinement for content themes and calendars. And lastly, you will learn how to apply Microsoft Copilot to generate high performing creative at scale. By the end of this module, you will know how to use Microsoft Copilot to generate smarter creative content. So let's get started!
What's included
10 videos3 readings4 assignments3 ungraded labs
In the second module of this course, we'll review how to generate ideas for content generation with Microsoft Copilot. You will also learn how to use Microsoft Copilot to refine your ideas and outline a content calendar for your organization.
What's included
8 videos1 reading4 assignments3 ungraded labs
In the third module of this course, we will use Microsoft Copilot to create high performing content. We'll dive deep into three main creative types: Paid Search Ads, Social Media Posts, and SEO. And we'll utilize the work we did in the last two modules.
What's included
9 videos1 reading4 assignments3 ungraded labs
In the fourth and final module of this course, you'll synthesize your learnings by completing a cumulative, final graded assessment, concluding this Specialization.
What's included
1 reading1 assignment
Recommended if you're interested in Marketing
Why people choose Coursera for their career
New to Marketing? Start here.
Open new doors with Coursera Plus
Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.