About this Course

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Learner Career Outcomes

25%

started a new career after completing these courses

29%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 8 hours to complete
English

Skills you will gain

Market AnalysisBusiness ModelBusiness ModelingSocial Entrepreneurship

Learner Career Outcomes

25%

started a new career after completing these courses

29%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 8 hours to complete
English

Offered by

Placeholder

University of Pennsylvania

Syllabus - What you will learn from this course

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Week
1

Week 1

2 hours to complete

Introduction

2 hours to complete
9 videos (Total 39 min), 1 reading, 1 quiz
9 videos
1.1 Introduction to Social Innovation6m
1.2 Traditional approaches to public problem solving4m
1.3 A social entrepreneur's approach to problem solving6m
1.4 Introduction to the social enterprise and the social enterprise spectrum6m
1.5 The Importance of the business model1m
1.6 Traits of social enterprise across the spectrum6m
1.7. Meet Carlos and Coco2m
1.8. Anatomy of a Social Entrepreneur2m
1 reading
Recommended Readings for Week 1. Introduction10m
1 practice exercise
Week 1 Quiz: Introduction to Social Innovation, Enterprise, and Entrepreneurship30m
Week
2

Week 2

2 hours to complete

Define and Design

2 hours to complete
13 videos (Total 70 min), 1 reading, 1 quiz
13 videos
2.2 Why is Design Thinking Important for Social Innovation?4m
2.3 How to Design Part 1: Spark Useful Insights by Listening with Empathy5m
2.4 How to Design Part 2: Identify the Most Powerful Insights and Potential Solutions by Building a Mind Map6m
2.5 How to Design Part 3: Prototyping3m
2.6 Embracing Creativity and Innovation3m
2.7 Articulating your Roadmap to Impact: The Logic Model3m
2.8 The Logic Model: Critical Elements6m
2.9 The Logic Model: How to Use It7m
2.10 Three Examples of Logic Models10m
2.11 Tips for Building a Strong Logic Model2m
2.12. Carlos and Coco Define and Design (Part 1: Listening with Empathy, Empathy Maps, and Mind Maps)7m
2.13. Carlos and Coco Define and Design (Part 2. Prototyping and Logic Models)4m
1 reading
Recommended Readings for Week 2: Define and Design10m
1 practice exercise
Week 2 Quiz: Finding Innovations and the Road to Impact30m
Week
3

Week 3

2 hours to complete

Pilot and Scale

2 hours to complete
11 videos (Total 52 min), 1 reading, 1 quiz
11 videos
3.2 A Third Approach to Measuring Performance: The Balanced Scorecard4m
3.3 Examples of Balanced Scorecards7m
3.4 How to Develop a Balanced Scorecard - Overview2m
3.5 How to Develop a Balanced Scorecard - Detail7m
3.6 What is Scale?3m
3.7 The Importance of Scale in the Social Sector2m
3.8 Five Approaches to Scale - Overview3m
3.9 Five Approaches to Scale - Details and Implications5m
3.10 Approaching Scale Critically4m
3.11. Carlos and Coco Pilot and Scale (Scorecard, Marketing Matrix, and Customer Segmentation)5m
1 reading
Recommended Readings for Week 3. Pilot and Scale10m
1 practice exercise
Week 3 Quiz: Performance Measurement and Scale30m
Week
4

Week 4

2 hours to complete

Sector Selection and Business Models

2 hours to complete
15 videos (Total 73 min), 1 reading, 1 quiz
15 videos
4.2 Features of the Business Model3m
4.3 Business Models along the Business Model Spectrum4m
4.4 Choosing a Model - Introduction5m
4.5 Choosing a Model - How to Choose5m
4.6 Drilling Down on Assessment 2: Competitive Positioning6m
4.7 Competitive Positioning: Market Characteristics and Differentiation4m
4.8 An Example of Competitive Positioning: Blue Avocado5m
4.9 An Example of Competitive Positioning: Jolkona4m
4.10 Key Criteria of Competitive Positioning Assessment2m
4.11 Choosing a Model - Pathways Lead to Many Organizational Forms that Can Result5m
4.12 Balancing Mission and Profit1m
4.13.Carlos and Coco Choose a Business Model8m
4.14 The bottom line54s
4.15. Key Questions all Social Innovators Must Ask5m
1 reading
Recommended Readings for Week 4. Sector Selection and Business Models10m
1 practice exercise
Week 4 Quiz: Sector Selection and Business Models30m

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