This course offers an introduction to social impact strategy and social entrepreneurship, including key concepts, an overview of the field, and tools to get started as a changemaker. Students will learn how to innovate and design new ideas and new organizational forms to implement those ideas. Students who take this course will be better prepared to launch social impact
Offered By
Social Impact Strategy: Tools for Entrepreneurs and Innovators
University of PennsylvaniaAbout this Course
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Learner Career Outcomes
25%
started a new career after completing these courses
29%
got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 8 hours to complete
English
Subtitles: French, Portuguese (Brazilian), Russian, English, Spanish
Skills you will gain
Market AnalysisBusiness ModelBusiness ModelingSocial Entrepreneurship
Learner Career Outcomes
25%
started a new career after completing these courses
29%
got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 8 hours to complete
English
Subtitles: French, Portuguese (Brazilian), Russian, English, Spanish
Offered by
University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Syllabus - What you will learn from this course
2 hours to complete
Introduction
Learn about the key qualities of social innovation, social enterprise, and social entrepreneurs. How do social entrepreneurs approach problem solving? How might we identify social initiatives that are truly innovative in their approach to delivering on their mission, sustaining their venture, or scaling their impact? This module introduces the topic and offers examples of initiatives you might study as cases organizations throughout the course.
2 hours to complete
9 videos (Total 39 min), 1 reading, 1 quiz
9 videos
1.1 Introduction to Social Innovation6m
1.2 Traditional approaches to public problem solving4m
1.3 A social entrepreneur's approach to problem solving6m
1.4 Introduction to the social enterprise and the social enterprise spectrum6m
1.5 The Importance of the business model1m
1.6 Traits of social enterprise across the spectrum6m
1.7. Meet Carlos and Coco2m
1.8. Anatomy of a Social Entrepreneur2m
1 reading
Recommended Readings for Week 1. Introduction10m
1 practice exercise
Week 1 Quiz: Introduction to Social Innovation, Enterprise, and Entrepreneurship30m
2 hours to complete
Define and Design
Learn the inputs and basic blueprints of a well-articulated vision. Develop an understanding of the design process, and learn to use an empathy map and a mind map for client-oriented innovation. Learn to build a logic model, which will help you articulate your innovation's theory of change from resources (inputs) to activities to impact. We encourage students to apply these tools immediately, to an active or idea-stage social initiative, that you are working directly on or that you admire.
2 hours to complete
13 videos (Total 70 min), 1 reading, 1 quiz
13 videos
2.2 Why is Design Thinking Important for Social Innovation?4m
2.3 How to Design Part 1: Spark Useful Insights by Listening with Empathy5m
2.4 How to Design Part 2: Identify the Most Powerful Insights and Potential Solutions by Building a Mind Map6m
2.5 How to Design Part 3: Prototyping3m
2.6 Embracing Creativity and Innovation3m
2.7 Articulating your Roadmap to Impact: The Logic Model3m
2.8 The Logic Model: Critical Elements6m
2.9 The Logic Model: How to Use It7m
2.10 Three Examples of Logic Models10m
2.11 Tips for Building a Strong Logic Model2m
2.12. Carlos and Coco Define and Design (Part 1: Listening with Empathy, Empathy Maps, and Mind Maps)7m
2.13. Carlos and Coco Define and Design (Part 2. Prototyping and Logic Models)4m
1 reading
Recommended Readings for Week 2: Define and Design10m
1 practice exercise
Week 2 Quiz: Finding Innovations and the Road to Impact30m
2 hours to complete
Pilot and Scale
We must test our ideas in the real world, early and often, to determine if they can truly deliver on either their social or financial mission. Learn to build and use the balanced scorecard, a key tool to assess the real-world performance of a social innovation. The scorecard will allow you to measure and articulate both the initiative's current reach and health, as well as the work that is left to be done. An innovation achieves the intended social impact in a way that is financially supportable may be a candidate for scale. Learn to assess whether and how to approach scale for your social innovation.
2 hours to complete
11 videos (Total 52 min), 1 reading, 1 quiz
11 videos
3.2 A Third Approach to Measuring Performance: The Balanced Scorecard4m
3.3 Examples of Balanced Scorecards7m
3.4 How to Develop a Balanced Scorecard - Overview2m
3.5 How to Develop a Balanced Scorecard - Detail7m
3.6 What is Scale?3m
3.7 The Importance of Scale in the Social Sector2m
3.8 Five Approaches to Scale - Overview3m
3.9 Five Approaches to Scale - Details and Implications5m
3.10 Approaching Scale Critically4m
3.11. Carlos and Coco Pilot and Scale (Scorecard, Marketing Matrix, and Customer Segmentation)5m
1 reading
Recommended Readings for Week 3. Pilot and Scale10m
1 practice exercise
Week 3 Quiz: Performance Measurement and Scale30m
2 hours to complete
Sector Selection and Business Models
This course concludes with an exploration of the organizational forms and modes of delivering impact across the business model spectrum.
2 hours to complete
15 videos (Total 73 min), 1 reading, 1 quiz
15 videos
4.2 Features of the Business Model3m
4.3 Business Models along the Business Model Spectrum4m
4.4 Choosing a Model - Introduction5m
4.5 Choosing a Model - How to Choose5m
4.6 Drilling Down on Assessment 2: Competitive Positioning6m
4.7 Competitive Positioning: Market Characteristics and Differentiation4m
4.8 An Example of Competitive Positioning: Blue Avocado5m
4.9 An Example of Competitive Positioning: Jolkona4m
4.10 Key Criteria of Competitive Positioning Assessment2m
4.11 Choosing a Model - Pathways Lead to Many Organizational Forms that Can Result5m
4.12 Balancing Mission and Profit1m
4.13.Carlos and Coco Choose a Business Model8m
4.14 The bottom line54s
4.15. Key Questions all Social Innovators Must Ask5m
1 reading
Recommended Readings for Week 4. Sector Selection and Business Models10m
1 practice exercise
Week 4 Quiz: Sector Selection and Business Models30m
Reviews
TOP REVIEWS FROM SOCIAL IMPACT STRATEGY: TOOLS FOR ENTREPRENEURS AND INNOVATORS
by FMJun 8, 2020
I have no regrets enrolling at this course. My learnings here are truly foundational, makes me more excited to start. I hope I'll be able to apply the teachings here. So useful for a beginner like me.
by AIMar 30, 2020
I greatly appreciated this kind of educational platform (Coursera in partnership with various Universities) which can reach millions of people who are aspired to learn in a broader perspective.
by MHAug 30, 2020
Great course, questionable scoring model on quizzes. Can get 12 out of 13 questions correct yet still score a 54%. Too much emphasis on one question rather than broad understanding of concepts.
by LHMay 29, 2017
Very informative with lots of practical touch points and examples! I genuinely enjoyed taking part in this online course and it has significantly shaped my own research for my master's degree.
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