About this Course

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Learner Career Outcomes

75%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 9 hours to complete
English

Learner Career Outcomes

75%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 9 hours to complete
English

Offered by

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Universitat Autònoma de Barcelona

Syllabus - What you will learn from this course

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Week
1

Week 1

1 hour to complete

Module 0. Prior to Beginning

1 hour to complete
2 videos (Total 2 min), 4 readings
2 videos
Introductory video Sport Sponsorship MOOC1m
4 readings
Before we start10m
About the course10m
Frequently Asked Questions10m
Competition terms & conditions for the Johan Cruyff Institute Postgraduate in Sport Sponsorship programme scholarship grant10m
2 hours to complete

Module 1. Basic principles of Sponsorship

2 hours to complete
5 videos (Total 10 min), 4 readings, 1 quiz
5 videos
Basic principles of sponsorship1m
SPONSORSHIP. Basic principles and characteristics1m
PATRONAGE. Basic principles and characteristics1m
Video: Interview Pati Roura3m
4 readings
Visit the website of Johan Cruyff Foundation10m
Cruyff Foundation: Because children should be active10m
Introducing Richard Denton10m
Recommended videos10m
1 practice exercise
Module 130m
Week
2

Week 2

2 hours to complete

Module 2. The stakeholders of the sport sponsorship

2 hours to complete
6 videos (Total 12 min), 4 readings, 1 quiz
6 videos
Main objectives of the sponsor1m
Stakeholders in sponsorship1m
Video: Interview Albert Amat2m
Video: Interview Joan Porcar2m
Video: Interview Cinto Ajram - Zurich Barcelona Marathon1m
4 readings
Cruyff Court Manual10m
6vs6 Cruyff Court Guide10m
Videos: Cruyff Foundation and Cruyff Courts10m
Recommended videos10m
1 practice exercise
Module 230m
Week
3

Week 3

2 hours to complete

Module 3. Activation for Sport sponsorship (I)

2 hours to complete
4 videos (Total 10 min), 5 readings, 1 quiz
4 videos
Sponsorship activation2m
Video: Interview Annamari Basora2m
Rins van Kouwen about athletes and social networks2m
5 readings
Notes - Sponsorship Activation10m
Videos about Cruyff Court10m
Approximate costs: Cruyff Court 6vs610m
Instructions to participate in the forums10m
Recommended videos10m
1 practice exercise
Module 330m
Week
4

Week 4

2 hours to complete

Module 4. Activation for Sport sponsorship (II)

2 hours to complete
2 videos (Total 3 min), 4 readings, 1 quiz
2 videos
Sponsorship activation (II)1m
4 readings
Sponsorship activation - Examples10m
Examples sponsorship activations10m
Instructions to participate in the forums10m
Recommended videos10m
1 practice exercise
Quiz Module 430m

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