About this Course

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Learner Career Outcomes

75%

got a tangible career benefit from this course

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 9 hours to complete

English

Subtitles: English

Learner Career Outcomes

75%

got a tangible career benefit from this course

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 9 hours to complete

English

Subtitles: English

Offered by

Universitat Autònoma de Barcelona logo

Universitat Autònoma de Barcelona

Syllabus - What you will learn from this course

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Week
1

Week 1

1 hour to complete

Module 0. Prior to Beginning

1 hour to complete
2 videos (Total 2 min), 4 readings
2 videos
Introductory video Sport Sponsorship MOOC1m
4 readings
Before we start10m
About the course10m
Frequently Asked Questions10m
Competition terms & conditions for the Johan Cruyff Institute Postgraduate in Sport Sponsorship programme scholarship grant10m
1 hour to complete

Module 1. Basic principles of Sponsorship

1 hour to complete
5 videos (Total 10 min), 4 readings, 1 quiz
5 videos
Basic principles of sponsorship1m
SPONSORSHIP. Basic principles and characteristics1m
PATRONAGE. Basic principles and characteristics1m
Video: Interview Pati Roura3m
4 readings
Visit the website of Johan Cruyff Foundation10m
Cruyff Foundation: Because children should be active10m
Introducing Richard Denton10m
Recommended videos10m
1 practice exercise
Module 120m
Week
2

Week 2

1 hour to complete

Module 2. The stakeholders of the sport sponsorship

1 hour to complete
6 videos (Total 12 min), 4 readings, 1 quiz
6 videos
Main objectives of the sponsor1m
Stakeholders in sponsorship1m
Video: Interview Albert Amat2m
Video: Interview Joan Porcar2m
Video: Interview Cinto Ajram - Zurich Barcelona Marathon1m
4 readings
Cruyff Court Manual10m
6vs6 Cruyff Court Guide10m
Videos: Cruyff Foundation and Cruyff Courts10m
Recommended videos10m
1 practice exercise
Module 220m
Week
3

Week 3

2 hours to complete

Module 3. Activation for Sport sponsorship (I)

2 hours to complete
4 videos (Total 10 min), 5 readings, 1 quiz
4 videos
Sponsorship activation2m
Video: Interview Annamari Basora2m
Rins van Kouwen about athletes and social networks2m
5 readings
Notes - Sponsorship Activation10m
Videos about Cruyff Court10m
Approximate costs: Cruyff Court 6vs610m
Instructions to participate in the forums10m
Recommended videos10m
1 practice exercise
Module 320m
Week
4

Week 4

1 hour to complete

Module 4. Activation for Sport sponsorship (II)

1 hour to complete
2 videos (Total 3 min), 4 readings, 1 quiz
2 videos
Sponsorship activation (II)1m
4 readings
Sponsorship activation - Examples10m
Examples sponsorship activations10m
Instructions to participate in the forums10m
Recommended videos10m
1 practice exercise
Quiz Module 420m

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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  • You can request the certificate at any time: before, during or once you finish the course.

  • · The course name

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  • No. The certificate shows that the student has passed the course, but it is not an official qualification of the Universitat Autònoma de Barcelona.

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