About this Course
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Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 10 hours to complete

Suggested: 5 weeks of study, 1-3 hours/week...

English

Subtitles: English
Learners taking this Course are
  • Marketing Specialists
  • Public Relations Specialists
  • Marketers
  • Accountants
  • Lawyers

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 10 hours to complete

Suggested: 5 weeks of study, 1-3 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
1 hour to complete

Module 0. Prior to Beginning

2 videos (Total 2 min), 4 readings
2 videos
Introductory video Sport Sponsorship MOOC1m
4 readings
Before we start10m
About the course10m
Frequently Asked Questions10m
Competition terms & conditions for the Johan Cruyff Institute Postgraduate in Sport Sponsorship programme scholarship grant10m
1 hour to complete

Module 1. Basic principles of Sponsorship

5 videos (Total 10 min), 4 readings, 1 quiz
5 videos
Basic principles of sponsorship1m
SPONSORSHIP. Basic principles and characteristics1m
PATRONAGE. Basic principles and characteristics1m
Video: Interview Pati Roura3m
4 readings
Visit the website of Johan Cruyff Foundation10m
Cruyff Foundation: Because children should be active10m
Introducing Richard Denton10m
Recommended videos10m
1 practice exercise
Module 120m
Week
2
1 hour to complete

Module 2. The stakeholders of the sport sponsorship

6 videos (Total 12 min), 4 readings, 1 quiz
6 videos
Main objectives of the sponsor1m
Stakeholders in sponsorship1m
Video: Interview Albert Amat2m
Video: Interview Joan Porcar2m
Video: Interview Cinto Ajram - Zurich Barcelona Marathon1m
4 readings
Cruyff Court Manual10m
6vs6 Cruyff Court Guide10m
Videos: Cruyff Foundation and Cruyff Courts10m
Recommended videos10m
1 practice exercise
Module 220m
Week
3
2 hours to complete

Module 3. Activation for Sport sponsorship (I)

4 videos (Total 10 min), 5 readings, 1 quiz
4 videos
Sponsorship activation2m
Video: Interview Annamari Basora2m
Rins van Kouwen about athletes and social networks2m
5 readings
Notes - Sponsorship Activation10m
Videos about Cruyff Court10m
Approximate costs: Cruyff Court 6vs610m
Instructions to participate in the forums10m
Recommended videos10m
1 practice exercise
Module 320m
Week
4
1 hour to complete

Module 4. Activation for Sport sponsorship (II)

2 videos (Total 3 min), 4 readings, 1 quiz
2 videos
Sponsorship activation (II)1m
4 readings
Sponsorship activation - Examples10m
Examples sponsorship activations10m
Instructions to participate in the forums10m
Recommended videos10m
1 practice exercise
Quiz Module 420m
4.4
19 ReviewsChevron Right

75%

got a tangible career benefit from this course

Top reviews from Sport Sponsorship. Let them Play

By RCJun 22nd 2017

This course has enabled me to gain knowledge about Sports Sponsorships. It is a very good introductory course for those who are looking to gain knowledge about the subject at the initial stage.

By RKDec 1st 2016

I learned key messages and a way of thinking beyond what I knew about sport and sponsorship.\n\nThank you

Instructor

Avatar

Richard Denton

Freelance Sport Marketing Consultant and Professor
Johan Cruyff Institute

About Universitat Autònoma de Barcelona

The Universitat Autònoma de Barcelona (UAB) is a public university located in the metropolitan area of Barcelona. International in its outlook, it is fully consolidated within its local surroundings, and offers quality education in close association with research activity, the transfer of scientific, technological, cultural and educational knowledge, the promotion of its human potential and the responsible management of available resources. The UAB currently offers 81 degrees, 130 official Master Programmes and 183 UAB-specific Masters Degrees. In addition, it offers 174 lifelong learning programmes and 65 PhD Programmes, 27 of which have been distinguished through Quality Awards. The UAB has a total of over 3,500 teaching and research staff, over 2,000 administrative staff and over 40,000 students....

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