About this Course

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Learner Career Outcomes

24%

started a new career after completing these courses

14%

got a tangible career benefit from this course
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Intermediate Level
Approx. 14 hours to complete
English

Learner Career Outcomes

24%

started a new career after completing these courses

14%

got a tangible career benefit from this course
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Intermediate Level
Approx. 14 hours to complete
English

Offered by

Placeholder

Northwestern University

Syllabus - What you will learn from this course

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Week
1

Week 1

2 hours to complete

What is sports marketing?

2 hours to complete
10 videos (Total 41 min), 2 readings, 1 quiz
Week
2

Week 2

2 hours to complete

Sports Marketing: differences and similarities with other marketing

2 hours to complete
5 videos (Total 28 min), 1 reading, 1 quiz
Week
3

Week 3

2 hours to complete

Value: Sponsorship, Partnerships & Dynamic ticket pricing

2 hours to complete
8 videos (Total 41 min), 1 reading, 1 quiz
Week
4

Week 4

3 hours to complete

Sports communication: press releases, media relations, public relations

3 hours to complete
5 videos (Total 36 min), 2 readings, 2 quizzes

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