Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn:
Offered By
Sports Marketing
Northwestern UniversityAbout this Course
Learner Career Outcomes
25%
started a new career after completing these courses
14%
got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 14 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Portuguese (Brazilian), Vietnamese, German, Russian, Turkish, English, Spanish
Learner Career Outcomes
25%
started a new career after completing these courses
14%
got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 14 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Portuguese (Brazilian), Vietnamese, German, Russian, Turkish, English, Spanish
Offered by
Northwestern University
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Syllabus - What you will learn from this course
2 hours to complete
What is sports marketing?
Welcome to the first module of Sports Marketing. This course showcases sports-specific marketing strategies and trends. In subsequent modules, we will discuss how sports marketing is both similar and different from other kinds of marketing, but to start our course, we’ll provide a broad overview of the differing aspects of sports marketing and will also break down the components of sports marketing as a concept.
2 hours to complete
10 videos (Total 41 min), 2 readings, 1 quiz
2 hours to complete
Sports Marketing: differences and similarities with other marketing
In Module 2, we will examine the difference between service and product marketing and why sports marketing has some overlap with both of these areas. We will also explore the world of event marketing.
2 hours to complete
5 videos (Total 28 min), 1 reading, 1 quiz
2 hours to complete
Value: Sponsorship, Partnerships & Dynamic ticket pricing
This module will explore how to gain value in brand and sponsorship partnerships. Licensing and dynamic ticket pricing, and the potential value of both will also be touched on.
2 hours to complete
8 videos (Total 41 min), 1 reading, 1 quiz
3 hours to complete
Sports communication: press releases, media relations, public relations
This module will cover the primary areas of communication in sports marketing. Sports-specific trends in public relations will be highlighted, along with specific examples. This module will also include a thorough overview of how to draft an effective press release.
3 hours to complete
5 videos (Total 36 min), 2 readings, 2 quizzes
Reviews
TOP REVIEWS FROM SPORTS MARKETING
by DSJul 13, 2020
I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.
by JJJan 27, 2020
I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.
by BBJun 15, 2020
This was a comprehensive and informative course. So grateful to have had the guidance of Dr Candy Lee. Each module was in depth, provided great lectures and reading to support the teaching.
by VSOct 15, 2019
A great course from a great instructor. As a professional in sports journalism and industry for 25 years, I can tell that I found lessons to be accurate and in more depth than expected.
Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I purchase the Certificate?
Is financial aid available?
More questions? Visit the Learner Help Center.
