Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn:
Offered By
Sports Marketing
Northwestern UniversityAbout this Course
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Flexible deadlines
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Shareable Certificate
Earn a Certificate upon completion
100% online
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Intermediate Level
Approx. 14 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Portuguese (Brazilian), Vietnamese, German, Russian, Turkish, English, Spanish
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Intermediate Level
Approx. 14 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Portuguese (Brazilian), Vietnamese, German, Russian, Turkish, English, Spanish
Offered by
Northwestern University
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Syllabus - What you will learn from this course
2 hours to complete
What is sports marketing?
Welcome to the first module of Sports Marketing. This course showcases sports-specific marketing strategies and trends. In subsequent modules, we will discuss how sports marketing is both similar and different from other kinds of marketing, but to start our course, we’ll provide a broad overview of the differing aspects of sports marketing and will also break down the components of sports marketing as a concept.
2 hours to complete
10 videos (Total 41 min), 2 readings, 1 quiz
2 hours to complete
Sports Marketing: differences and similarities with other marketing
In Module 2, we will examine the difference between service and product marketing and why sports marketing has some overlap with both of these areas. We will also explore the world of event marketing.
2 hours to complete
5 videos (Total 28 min), 1 reading, 1 quiz
2 hours to complete
Value: Sponsorship, Partnerships & Dynamic ticket pricing
This module will explore how to gain value in brand and sponsorship partnerships. Licensing and dynamic ticket pricing, and the potential value of both will also be touched on.
2 hours to complete
8 videos (Total 41 min), 1 reading, 1 quiz
3 hours to complete
Sports communication: press releases, media relations, public relations
This module will cover the primary areas of communication in sports marketing. Sports-specific trends in public relations will be highlighted, along with specific examples. This module will also include a thorough overview of how to draft an effective press release.
3 hours to complete
5 videos (Total 36 min), 2 readings, 2 quizzes
Reviews
- 5 stars77.82%
- 4 stars18.93%
- 3 stars2.51%
- 2 stars0.41%
- 1 star0.31%
TOP REVIEWS FROM SPORTS MARKETING
by RSJun 1, 2020
It was an amazing course. I learned so much and now I am hoping to use this certification to pursue a new career in sports marketing. Thank you for all of your help.
by BSMar 28, 2020
Classes were easy to follow along and I loved being able to go at my own pace. The class material was clearly explained and the reading materials were all relevant. Great class!
by RLNov 4, 2019
This was a very good overview of the sports marketing field. Some of the optional reading can be updated to current event day events, but overall a good learning experience.
by SANov 5, 2020
Really helpful course covered a wide range of topics within sports marketing and assessments were really great at helping broaden out understanding in a practical way
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