Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn:
Sports MarketingNorthwestern University
About this Course
Syllabus - What you will learn from this course
What is sports marketing?
Sports Marketing: differences and similarities with other marketing
Value: Sponsorship, Partnerships & Dynamic ticket pricing
Sports communication: press releases, media relations, public relations
- 5 stars77.79%
- 4 stars18.87%
- 3 stars2.59%
- 2 stars0.37%
- 1 star0.37%
TOP REVIEWS FROM SPORTS MARKETING
All was great except the peer graded assignments. I had nobody grade my work for over two weeks after I completed them, so I could not get the certification until other students graded the work.
Really helpful course covered a wide range of topics within sports marketing and assessments were really great at helping broaden out understanding in a practical way
Excellent course! İ appreciate the professor very much! The topics were to the point, easy to understand, and covered all essential moments of the actual components.
Very clear content. A good mix of reading suggestions, video content and thorough theory. If you already had some education on marketing before, this might be a lot of repetition.
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