Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn:
About this Course
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
- 5 stars77.76%
- 4 stars18.84%
- 3 stars2.59%
- 2 stars0.39%
- 1 star0.39%
TOP REVIEWS FROM SPORTS MARKETING
Very clear content. A good mix of reading suggestions, video content and thorough theory. If you already had some education on marketing before, this might be a lot of repetition.
This was a very good overview of the sports marketing field. Some of the optional reading can be updated to current event day events, but overall a good learning experience.
All was great except the peer graded assignments. I had nobody grade my work for over two weeks after I completed them, so I could not get the certification until other students graded the work.
It was an amazing course. I learned so much and now I am hoping to use this certification to pursue a new career in sports marketing. Thank you for all of your help.
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