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Sports Marketing, Northwestern University

4.8
36 ratings
6 reviews

About this Course

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Top reviews

By EE

Feb 18, 2019

Excellent teaching method and great content. Highly recommended!

By MP

Jan 08, 2019

Very well done! I'd loved it, very detailed and usefull!

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6 Reviews

By Sung Jin Park

Mar 04, 2019

I really like how I can manage my time to study on my own pace. Also, the video lessons are informative and interesting. The use of quizzes and assignments checks how well I follow up with the lesson.

By Gilberto Barrios

Feb 28, 2019

It is good, but it is a bit too basic.

By Esse Oladipo Ejoor

Feb 18, 2019

Excellent teaching method and great content. Highly recommended!

By Mariam Tijani

Feb 05, 2019

Absolutely amazing and interesting.

By Maria Giovanna Piva

Jan 08, 2019

Very well done! I'd loved it, very detailed and usefull!

By Amine Alkoum

Dec 09, 2018

Très belle formation à distance ! Je vous la recommande chaudement !