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Innovation Career Lessons from a Master

Technion - Israel Institute of Technology

Innovation Career Lessons from a Master

This course is part of Startup Entrepreneurship Specialization

Instructors: Prof. (Emeritus) Shlomo Maital

17,215 already enrolled

Included with

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4 modules

Gain insight into a topic and learn the fundamentals.

351 reviews

Beginner level

No prior experience required

Flexible schedule

2 weeks at 10 hours a week

Learn at your own pace

95%

Most learners liked this course

4 modules

Gain insight into a topic and learn the fundamentals.

351 reviews

Beginner level

No prior experience required

Flexible schedule

2 weeks at 10 hours a week

Learn at your own pace

95%

Most learners liked this course

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

11 assignments¹

AI Graded see disclaimer

Taught in English

91% of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

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This course is part of the Startup Entrepreneurship Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

This course, which is Part Three in the series of Startup Entrepreneurship specialization, offers Life Lessons from a Master Innovator, with proven achievements. During this course you will listen to conversations and interviews with Mr. David (Dadi) Perlmutter, who until recently was Executive VP of Intel corporate. Dadi will talk about 10 life lessons, based on his 34 years as a rebel innovator and entrepreneur.

We will share with you the following lessons: Love and Knowledge are infinite: grow and share; Learn from Failures and Successes; Nothing Moves without a Vision; Have a Differentiated Market Transforming Strategy; Dare to Take Action; Fight Resistance; It is All About the Ecosystem; Build a Team; Keep it Simple and Work Hard. By the end of the course the learner will: * Know how to lead a process of innovation and implement ideas through all its phases from discovery to delivery in your own field of choice. * Know how to apply creativity to generate creative ideas in a wide range of strategic management issues. * Know how to solve problems in general, with a high degree of innovative creative thinking, to widen the range of possible choices * Identify new and unfamiliar challenges and needs, reflect on them from a creative point of view (zoom in), decide on the action they require (zoom out) and generate a novel and useful solution * Transform ideas into real value-creating products, services and processes. * Be able to analyze both success and failure and draw conclusions from both, for improving future innovative efforts. * Be able to identify and create key features of innovative products and services and in doing so, generate strategically differentiated innovations that are unique * Be able to present your ideas persuasively and overcome resistance. * Know how to simplify a complex product and make it user friendly. Course assignments will include participation in two discussion groups and four assignments. In each assignment you will be asked to deal with a question relating to an interview you have seen.

Module details

A science has laws and rules. But art has no laws or rules. In fact, art is about breaking the rules, to create wonderful new works. Innovation is an art, not a science; it is about breaking the rules intelligently, to create value through novel, useful ideas. The best way to learn the art of innovation, or indeed to learn any art, is from those who have mastered it at the highest level and are willing and able to share their wisdom. In this course, a master innovator, Dadi Perlmutter, shares with Coursera learners what he has learned during 34 years of world-changing innovation at Intel Corp., where he served until recently as Executive Vice President. Perlmutter summarizes over three decades of innovation in ten key lessons, recounted in conversation with Prof. Shlomo Maital. Our hope is that these ten lessons will significantly improve your chances of success as an entrepreneur. At the end of this module you will be able to analyze situations of failure and success, and to draw conclusions for future situations.

What's included

10 videos6 readings3 assignments1 peer review

10 videosTotal 80 minutes

Introduction16 minutes
Love and Knowledge are Infinite, Grow and Share - video 17 minutes
Love and Knowledge are Infinite, Grow and Share - video 25 minutes
Love and Knowledge are Infinite, Grow and Share - video 39 minutes
Learning from Failure and Success - video 110 minutes
Learning from Failure and Success - video 26 minutes
Learning from Failure and Success - video 37 minutes
Nothing Moves Without a Vision - video 18 minutes
Nothing Moves Without a Vision - video 24 minutes
Nothing Moves Without a Vision - video 38 minutes

6 readingsTotal 60 minutes

General Instructions for the course10 minutes
A Letter to Our Learners10 minutes
Additional Readings - Introduction10 minutes
Additional Readings - Love and Knowledge are Infinite: Grow and Share10 minutes
Additional Readings - Learn from Failures and Successes: Failing is Good!10 minutes
Additional Readings - Nothing Moves without a Vision10 minutes

3 assignmentsTotal 90 minutes

Love & Knowledge30 minutes
Failure & Success30 minutes
Vision30 minutes

1 peer reviewTotal 120 minutes

Debriefing120 minutes

Many highly creative people never get beyond vaguely talking about their ideas. Don’t be like them, Perlmutter counsels. Take action to implement at least some of your ideas. The bigger your idea, the more resistance you will likely encounter. Perlmutter explains how he overcame such resistance, in order to help you do the same. At the end of this module you will be able to define key features of your product or service in order to differentiate it. You will also be able to focus on key ideas in order to fight resistance.

What's included

9 videos3 readings3 assignments1 peer review

9 videosTotal 67 minutes

Have a Differentiated Market Transforming Strategy - video 17 minutes
Have a Differentiated Market Transforming Strategy - video 28 minutes
Have a Differentiated Market Transforming Strategy - video 38 minutes
Dare to take action - video 110 minutes
Dare to take action - video 27 minutes
Dare to take action - video 35 minutes
Fight Resistance - video 16 minutes
Fight Resistance - video 210 minutes
Fight Resistance - video 36 minutes

3 readingsTotal 30 minutes

Additional Readings - Have a Differentiated Market-Transforming Strategy10 minutes
Additional Readings - Dare to Take Action10 minutes
Additional Readings - Fight Resistance10 minutes

3 assignmentsTotal 90 minutes

Build a Differentiated Market Strategy30 minutes
Dare to Take Action30 minutes
Fight Resistance30 minutes

1 peer reviewTotal 120 minutes

Value-Creating features120 minutes

Innovators and their innovations rarely stand alone. Most innovations are part of large complex ecosystems. Perlmutter counsels you to design your ecosystem to enhance your innovation and offers examples of how he himself did this with the Centrino chipset. He then discusses how innovators can build powerful, effective teams. At the end of this module you will be able to design an ecosystem and build a powerful and effective team. You will also be able to simplify a complex product or service.

What's included

9 videos3 readings3 assignments1 peer review

9 videosTotal 66 minutes

It's all About the Ecosystem - video 18 minutes
It's all About the Ecosystem - video 27 minutes
It's all About the Ecosystem - video 37 minutes
Build a Team with the Right Culture - video 16 minutes
Build a Team with the Right Culture - video 211 minutes
Build a Team with the Right Culture - video 36 minutes
Keep it Simple - video 110 minutes
Keep it Simple - video 27 minutes
Keep it Simple - video 36 minutes

3 readingsTotal 30 minutes

Additional Readings - It is All About the Ecosystem10 minutes
Additional Readings - Build a Team: It is About the Culture10 minutes
Additional Readings - Keep It Simple!10 minutes

3 assignmentsTotal 90 minutes

Ecosystems30 minutes
Build a Team30 minutes
Keep It Simple30 minutes

1 peer reviewTotal 60 minutes

Ecosystem60 minutes

We began by observing that innovation is about breaking the rules. Nonetheless, experience shows that there are some basic lessons that can be learned from long years of experience, lessons that can help young startup entrepreneurs improve their chances of ultimate success. We hope and trust that Coursera learners have integrated these ten lessons, adapted and expanded them to fit their needs and personalities, and will make them part of their personal toolbox as they set out to use their creativity to change the world. The capstone project, the fourth of four courses in this specialization, will help them learn how to do this.

What's included

9 videos3 readings2 assignments1 peer review2 discussion prompts

9 videosTotal 77 minutes

Work Hard - video 110 minutes
Work Hard - video 27 minutes
Summary5 minutes
Interview with Nobel Prize winner Prof. Dan Shechtman - video 16 minutes
Interview with Nobel Prize winner Prof. Dan Shechtman - video 25 minutes
Interview with Ariel Maislos (Anobit)20 minutes
Interview with Uri Weiser - part 17 minutes
Interview with Uri Weiser - part 29 minutes
Interview with Uri Weiser - part 39 minutes

3 readingsTotal 30 minutes

Additional Readings - Work Hard10 minutes
General Instructions for Final Assignment10 minutes
Podcast by Kfir Damari (SpaceIL)10 minutes

2 assignmentsTotal 60 minutes

Group Discussion Participation30 minutes
Summary & Conclusion30 minutes

1 peer reviewTotal 60 minutes

Final assignment60 minutes

2 discussion promptsTotal 20 minutes

Group Discussion no. I: What will you take from the interviews?10 minutes
Group Discussion no. II: Ask the Master10 minutes

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Instructors

Instructor ratings

(61 ratings)

Prof. (Emeritus) Shlomo Maital

Technion - Israel Institute of Technology

4 Courses103,488 learners

Offered by

Technion - Israel Institute of Technology

Learner reviews

5 stars
86.32%
4 stars
9.68%
3 stars
2.84%
2 stars
0.28%
1 star
0.85%

Showing 3 of 351

Reviewed on Jun 28, 2020

The course has tons of valuable knowledge about systematically creative tools. I love the course.

Reviewed on May 13, 2023

The course is a wonderful way to learn from the best people who had lots of experience in the field of innovation. Thank you for the course, I have learned a lot.

Reviewed on Jul 18, 2016

Outstanding session! Thanks to Professor Shlomo and Dadi Perlmutter for sharing their wisdom and their convergent visions. -Zyad

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