This course is part of the Startup Entrepreneurship Specialization

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Prof. (Emeritus) Shlomo Maital +1 more instructor

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Startup Entrepreneurship SpecializationTechnion - Israel Institute of Technology

About this Course

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This course, which is Part Three in the series of Startup Entrepreneurship specialization, offers Life Lessons from a Master Innovator, with proven achievements. During this course you will listen to conversations and interviews with Mr. David (Dadi) Perlmutter, who until recently was Executive VP of Intel corporate. Dadi will talk about 10 life lessons, based on his 34 years as a rebel innovator and entrepreneur. 
We will share with you the following lessons: 
Love and Knowledge are infinite: grow and share; 
Learn from Failures and Successes; 
Nothing Moves without a Vision; 
Have a Differentiated Market Transforming Strategy; 
Dare to Take Action; 
Fight Resistance; 
It is All About the Ecosystem; 
Build a Team; 
Keep it Simple and Work Hard.

By the end of the course the learner will:
* Know how to lead a process of innovation and implement ideas through all its phases from discovery to delivery in your own field of choice.
* Know how to apply creativity to  generate creative ideas in a wide range of strategic management issues.
* Know how to solve problems in general, with a high degree of innovative creative thinking, to widen the range of possible choices
* Identify new and unfamiliar challenges and needs, reflect on them from a creative point of view (zoom in), decide on the   
action they require (zoom out)  and generate a novel and useful solution
* Transform ideas into real value-creating products, services and processes.
* Be able to analyze both success and failure  and draw conclusions from both, for improving future innovative efforts.
* Be able to identify and create key features of innovative products and services and in doing so,  generate strategically differentiated innovations that are unique
* Be able to present your  ideas persuasively and overcome resistance.
* Know how to simplify a complex product and make it user friendly.


Course assignments will include participation in two discussion groups and four assignments. In each assignment you will be asked to deal with a question relating to an interview you have seen.

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Shareable Certificate

Earn a Certificate upon completion

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Coursera Labs

Includes hands on learning projects.

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Course 3 of 4 in the

Startup Entrepreneurship Specialization

Beginner Level

Approx. 17 hours to complete

English

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Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Course 3 of 4 in the

Startup Entrepreneurship Specialization

Beginner Level

Approx. 17 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructors

Instructor rating

4.76/5 (59 Ratings)

Prof. (Emeritus) Shlomo Maital

Prof. Shlomo Maital Sr. Research Fellow, S. Neaman Institute, Technion

Industrial Engineering

84,821 Learners

4 Courses

Dadi Perlmutter

formerly, Executive Vice-President, Intel Corp.

15,383 Learners

1 Course

Offered by

Technion - Israel Institute of Technology

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Syllabus - What you will learn from this course

Content Rating95%(1,031 ratings)

Week1

Week 1

5 hours to complete

Introduction

A science has laws and rules. But art has no laws or rules. In fact, art is about breaking the rules, to create wonderful new works. Innovation is an art, not a science; it is about breaking the rules intelligently, to create value through novel, useful ideas. The best way to learn the art of innovation, or indeed to learn any art, is from those who have mastered it at the highest level and are willing and able to share their wisdom. In this course, a master innovator, Dadi Perlmutter, shares with Coursera learners what he has learned during 34 years of world-changing innovation at Intel Corp., where he served until recently as Executive Vice President. Perlmutter summarizes over three decades of innovation in ten key lessons, recounted in conversation with Prof. Shlomo Maital. Our hope is that these ten lessons will significantly improve your chances of success as an entrepreneur. At the end of this module you will be able to analyze situations of failure and success, and to draw conclusions for future situations.

5 hours to complete

10 videos (Total 80 min), 6 readings, 4 quizzes

10 videos

Introduction16mLove and Knowledge are Infinite, Grow and Share - video 17mLove and Knowledge are Infinite, Grow and Share - video 24mLove and Knowledge are Infinite, Grow and Share - video 38mLearning from Failure and Success - video 19mLearning from Failure and Success - video 25mLearning from Failure and Success - video 37mNothing Moves Without a Vision - video 18mNothing Moves Without a Vision - video 23mNothing Moves Without a Vision - video 38m

6 readings

General Instructions for the course10mA Letter to Our Learners10mAdditional Readings - Introduction10mAdditional Readings - Love and Knowledge are Infinite: Grow and Share10mAdditional Readings - Learn from Failures and Successes: Failing is Good!10mAdditional Readings - Nothing Moves without a Vision10m

3 practice exercises

Love & Knowledge30mFailure & Success30mVision30m

Week2

Week 2

4 hours to complete

Strategy, Action & Resistance

Many highly creative people never get beyond vaguely talking about their ideas. Don’t be like them, Perlmutter counsels. Take action to implement at least some of your ideas. The bigger your idea, the more resistance you will likely encounter. Perlmutter explains how he overcame such resistance, in order to help you do the same. At the end of this module you will be able to define key features of your product or service in order to differentiate it. You will also be able to focus on key ideas in order to fight resistance.

4 hours to complete

9 videos (Total 67 min), 3 readings, 4 quizzes

9 videos

Have a Differentiated Market Transforming Strategy - video 16mHave a Differentiated Market Transforming Strategy - video 28mHave a Differentiated Market Transforming Strategy - video 37mDare to take action - video 19mDare to take action - video 26mDare to take action - video 35mFight Resistance - video 16mFight Resistance - video 29mFight Resistance - video 36m

3 readings

Additional Readings - Have a Differentiated Market-Transforming Strategy10mAdditional Readings - Dare to Take Action10mAdditional Readings - Fight Resistance10m

3 practice exercises

Build a Differentiated Market Strategy30mDare to Take Action30mFight Resistance30m

Week3

Week 3

4 hours to complete

Ecosystem, Team & Simplicity

Innovators and their innovations rarely stand alone. Most innovations are part of large complex ecosystems. Perlmutter counsels you to design your ecosystem to enhance your innovation and offers examples of how he himself did this with the Centrino chipset. He then discusses how innovators can build powerful, effective teams. At the end of this module you will be able to design an ecosystem and build a powerful and effective team. You will also be able to simplify a complex product or service.

4 hours to complete

9 videos (Total 66 min), 3 readings, 4 quizzes

9 videos

It's all About the Ecosystem - video 17mIt's all About the Ecosystem - video 26mIt's all About the Ecosystem - video 36mBuild a Team with the Right Culture - video 16mBuild a Team with the Right Culture - video 210mBuild a Team with the Right Culture - video 35mKeep it Simple - video 19mKeep it Simple - video 27mKeep it Simple - video 35m

3 readings

Additional Readings - It is All About the Ecosystem10mAdditional Readings - Build a Team: It is About the Culture10mAdditional Readings - Keep It Simple!10m

3 practice exercises

Ecosystems30mBuild a Team30mKeep It Simple30m

Week4

Week 4

4 hours to complete

Summary & Final Assignment

We began by observing that innovation is about breaking the rules. Nonetheless, experience shows that there are some basic lessons that can be learned from long years of experience, lessons that can help young startup entrepreneurs improve their chances of ultimate success. We hope and trust that Coursera learners have integrated these ten lessons, adapted and expanded them to fit their needs and personalities, and will make them part of their personal toolbox as they set out to use their creativity to change the world. The capstone project, the fourth of four courses in this specialization, will help them learn how to do this.

4 hours to complete

9 videos (Total 77 min), 3 readings, 3 quizzes

9 videos

Work Hard - video 19mWork Hard - video 26mSummary5mInterview with Nobel Prize winner Prof. Dan Shechtman - video 15mInterview with Nobel Prize winner Prof. Dan Shechtman - video 24mInterview with Ariel Maislos (Anobit)20mInterview with Uri Weiser - part 16mInterview with Uri Weiser - part 28mInterview with Uri Weiser - part 38m

3 readings

Additional Readings - Work Hard10mGeneral Instructions for Final Assignment10mPodcast by Kfir Damari (SpaceIL)10m

2 practice exercises

Summary & Conclusion30mGroup Discussion Participation30m

Reviews

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TOP REVIEWS FROM INNOVATION CAREER LESSONS FROM A MASTER

by ZSJul 18, 2016

Outstanding session! Thanks to Professor Shlomo and Dadi Perlmutter for sharing their wisdom and their convergent visions. -Zyad

by SISep 22, 2020

i really learnt a lot in this course. thanks to all lecturers for their help.

by TTJun 28, 2020

The course has tons of valuable knowledge about systematically creative tools. I love the course.

View all reviews

About the Startup Entrepreneurship Specialization

The Startup Entrepreneurship specialization focuses on issues of Innovation, Creativity and Entrepreneurship. It leads the students through the entire process of creating a start-up from an idea.

Part One deals with ideas, and the creative imagination: discovering new ideas, new products, new services, new and better ways to do almost anything. Part Two focuses on how to build a business (entrepreneurship). This course guides the learner through a series of tools and methods that help take an idea and make it happen, in a way that can sustain the business or organization that delivers it to humanity. Use this course to build a solid business or organization around the idea you developed during Part One. Part Three offers Innovation Career Lessons from a Master of proven achievements. During this course you will follow conversations and interviews with Dadi Perlmutter, who until recently was Executive VP of Intel Corporate, the highest ranking Israeli executive of any multinational company.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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