About this Course

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Flexible deadlines
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Shareable Certificate
Earn a Certificate upon completion
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Coursera Labs
Includes hands on learning projects.
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Beginner Level

No experience is needed.

Prerequisites: Marketing Analytics Foundation and Introduction to Data Analytics, the first two courses in this program 

Approx. 16 hours to complete
English

What you will learn

  • The basic principles of Descriptive and Inferential Statistics

  • How to create basic statistical models

  • How to formulate and test hypotheses and take action based on the outcome

Skills you will gain

  • Marketing
  • Statistical Analysis
  • Data Analysis
  • Linear Regression
  • Statistical Hypothesis Testing
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Beginner Level

No experience is needed.

Prerequisites: Marketing Analytics Foundation and Introduction to Data Analytics, the first two courses in this program 

Approx. 16 hours to complete
English

Instructor

Offered by

Placeholder

Meta

Syllabus - What you will learn from this course

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Week1
Week 1
4 hours to complete

Descriptive Statistics

4 hours to complete
19 videos (Total 79 min), 7 readings, 3 quizzes
Week2
Week 2
3 hours to complete

Making Predictions with Inferential Statistics

3 hours to complete
13 videos (Total 50 min), 5 readings, 4 quizzes
Week3
Week 3
4 hours to complete

Designing Experiments and Testing Hypotheses

4 hours to complete
14 videos (Total 67 min), 6 readings, 3 quizzes
Week4
Week 4
4 hours to complete

Data Modeling

4 hours to complete
18 videos (Total 50 min), 5 readings, 5 quizzes

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About the Meta Marketing Analytics Professional Certificate

Meta Marketing Analytics

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