Meta

Statistics for Marketing

This course is part of Meta Marketing Analytics Professional Certificate

Taught in English

Some content may not be translated

Cameron Dodd

Instructor: Cameron Dodd

17,490 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.8

(151 reviews)

|

97%

Beginner level

Recommended experience

16 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • The basic principles of Descriptive and Inferential Statistics

  • How to create basic statistical models

  • How to formulate and test hypotheses and take action based on the outcome

Details to know

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Assessments

15 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.8

(151 reviews)

|

97%

Beginner level

Recommended experience

16 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your Marketing expertise

This course is part of the Meta Marketing Analytics Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Meta
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There are 5 modules in this course

This week you’ll get an overview of the Statistics for Marketing course and you will learn the basics of Descriptive Statistics and when to use them. You will also be introduced to Bayesian statistics. You will also get an overview of your capstone project and at the end of the week you will complete part one.

What's included

19 videos7 readings3 quizzes2 discussion prompts

This week you will be introduced to inferential statistics and how to define samples and populations for marketing. You’ll also be introduced to the concept of variables. At the end of the week you will complete part two of your capstone project.

What's included

13 videos5 readings4 quizzes1 discussion prompt

In week three, you’ll dig into how to formulate and test appropriate hypotheses for your business goals. You’ll wrap up the week with part three of your capstone project.

What's included

14 videos6 readings3 quizzes1 discussion prompt

This week you’ll be introduced to various model families and how to create them using Tableau. You’ll also learn how to interpret the results of these models. You’ll complete the fourth and final part of your capstone project, which you will be submitting as a peer review next week.

What's included

18 videos5 readings5 quizzes1 discussion prompt

This week you will combine and apply all the information you have learned throughout the course and submit your capstone project for peer review. You’ll finish out the course by hearing from a marketing analyst about how they apply the principles you learned in this course in the real-world.

What's included

6 videos1 peer review2 discussion prompts

Instructor

Instructor ratings
4.9 (38 ratings)
Cameron Dodd
Meta
1 Course17,490 learners

Offered by

Meta

Recommended if you're interested in Marketing

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4.8

151 reviews

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MM
5

Reviewed on Oct 20, 2022

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5

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