Transform scattered user interactions into strategic insights that drive product decisions. This course empowers you with the analytical expertise to systematically interpret product surfaces, establish robust tracking frameworks, and diagnose performance drops through sophisticated funnel analysis. You'll master the art of translating user-facing features into measurable events, creating standardized taxonomies that capture meaningful behavioral data, and conducting root cause analysis when metrics decline. By completing this course, you'll confidently lead analytics implementations, identify friction points that impact conversion rates, and present actionable recommendations to cross-functional teams. This course is unique because it bridges the gap between technical implementation and strategic business impact, teaching you to think like both an analyst and a product strategist. To be successful in this course, you should have basic experience with data analytics and familiarity with product interfaces.
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Uncover Product Insights: Analyze User Funnels
This course is part of Product Intelligence: Unlock Insights for Product Success Specialization
Instructor: Hurix Digital
Included with
Recommended experience
What you'll learn
Product analytics succeeds when user interactions are interpreted systematically to build tracking frameworks that capture behavioral signals.
Funnel analysis requires methodical segmentation and comparative analysis to isolate the precise interaction points causing conversion drops.
Root cause analysis requires linking metric changes to specific events & drilling into user segments & context to find what triggered regression.
Sustainable product optimization requires standardized event taxonomies and consistent measurement frameworks to support reliable trend analysis.
Skills you'll gain
- Business Analysis
- Customer Analysis
- Customer Insights
- Analysis
- User Flows
- Performance Metric
- Statistical Analysis
- Performance Analysis
- Web Analytics
- Regression Analysis
- Root Cause Analysis
- User Feedback
- Key Performance Indicators (KPIs)
- Data Capture
- Business Analytics
- Data Presentation
- Usability Testing
- Consumer Behaviour
- Product Management
- Analytics
Details to know
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There are 2 modules in this course
Learners will systematically analyze user interfaces to establish comprehensive tracking frameworks that capture meaningful behavioral data.
What's included
6 readings2 assignments
Learning Item Title
What's included
4 readings3 assignments
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