This course is part of the Entrepreneurship: Growing Your Business Specialization

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R. Edward Freeman

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Entrepreneurship: Growing Your Business SpecializationUniversity of Virginia

About this Course

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In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, we will be discussing the emergence of a new story about business. This new story locates business within a societal framework. Almost every business creates or destroys value for customers, suppliers, employees, communities and society, in addition to shareholders and other financiers. A number of new models of business can be built on this idea such as corporate responsibility, philanthropy, shared value and sustainability. Profits and stakeholder value go together, and this course explains how. The final session explores the idea of how to become a stakeholder entrepreneur and create a business that makes money and makes the world a better place.

Flexible deadlines

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Shareable Certificate

Earn a Certificate upon completion

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Coursera Labs

Includes hands on learning projects.

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Course 3 of 4 in the

Entrepreneurship: Growing Your Business Specialization

Approx. 5 hours to complete

English

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What you will learn

New models of how to run an effective business that makes the world a better place
Corporate responsibility, philanthropy, and building sustainable value
Creating value for stakeholders through conscious capitalism and stakeholder theory
How to develop a business idea that makes money and makes the world a better place

Skills you will gain

Business Model
Management
Stakeholder Theory
Environmental Economics
Entrepreneurship

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Course 3 of 4 in the

Entrepreneurship: Growing Your Business Specialization

Approx. 5 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.81/5 (900 Ratings)

R. Edward Freeman

University Professor; Elis and Signe Olsson Professor of Business Administration

Darden School of Business

109,346 Learners

1 Course

Offered by

University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.

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Syllabus - What you will learn from this course

Content Rating98%(5,764 ratings)

Week1

Week 1

1 hour to complete

Business in Society: The Problem

1 hour to complete

6 videos (Total 40 min), 1 reading, 1 quiz

Week2

Week 2

1 hour to complete

Corporate Philanthropy and Corporate Social Responsibility

1 hour to complete

7 videos (Total 47 min)

7 videos

Corporate Philanthropy History 4mCorporate Philanthropy Current Issues 5mCorporate Social Responsibility 7mCorporate Philanthropy and Corporate Social Responsibility: Next Steps 7mThe Environmental Crisis Argument 7mThe Shades of Green Argument8mThe Challenges of Environmentalism 5m

1 practice exercise

Corporate Responsibility, Philanthropy and Building Sustainable Value: The Role of Capitalism in Society30m

Week3

Week 3

2 hours to complete

Creating Value for Stakeholders

2 hours to complete

7 videos (Total 76 min)

Week4

Week 4

1 hour to complete

Becoming a Stakeholder Entrepreneur

1 hour to complete

6 videos (Total 28 min)

Reviews

4.7

1120 reviews

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1 star
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TOP REVIEWS FROM NEW MODELS OF BUSINESS IN SOCIETY

by CSNov 12, 2015

One of the most intriguing and thought-provoking courses I have ever done. I'm really pleased of finding and doing this course. It responds to my desire of doing good to society through business.

by DSAug 30, 2020

Good insightful course. Interviews with CEOs were inspiring. Every topic was wonderfully explained by the professor.Thank you Professor, University of Virginia,Coursera & Class central.

by PSMay 7, 2020

It was nice to know different ways through which a potential entrepreneur can contribute to the society. I really liked the way Prof. Edward Freeman explained by giving numerous examples. Thank you!

by JSep 2, 2020

Great content by the professor. He brought to light unique techniques that businesses can implement to not only do good in this world, but build a reputable brand and increase their revenue.

View all reviews

About the Entrepreneurship: Growing Your Business Specialization

Growing a business needs a dynamic set of skills, ranging from leadership, employee management, strategy, planning, finance, accounting, ethics, accountability, and profitability.

Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty, this specialization covers challenges faced by private businesses, when they attempt to grow substantially. It starts with common challenges and human resource issues faced by private business. It then teaches you essential financial accounting skills for entrepreneurs, such as creating and interpreting cash flow, balance sheet, and income statements to make financial health conclusions. This specialization also presents an exciting new approach to values-driven leadership development in the workplace, in business education, and in life. In an action oriented introduction to Giving Voice to Values (GVV), it is not about persuading people to be more ethical, but instead starts from the premise that most of us already want to act on our values, and we feel that we have a reasonable chance of doing so effectively. It then discusses the emergence of a new story about business, contextualizing it within a societal framework. Finally, it teaches you to write innovative business plans, by driving meaningful focus, forcing specificity, and bringing linkages between key business drivers to the foreground.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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New Models of Business in Society

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