What if you could pinpoint exactly where prospects drop off in your marketing funnel—and use data to fix it? Studies show that marketers who use visualization tools are 28% more likely to improve conversion rates, simply by identifying bottlenecks earlier.
Visualize, Analyze, and Boost Marketing Performance
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Visualize, Analyze, and Boost Marketing Performance
This course is part of Digital Marketing Operations & Analytics Specialization
Instructor: Hurix Digital
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Effective marketing measurement requires systematic data integration and visualization to reveal the complete customer journey narrative.
Strategic performance analysis focuses on identifying high-impact, testable opportunities rather than just reporting metrics and basic summaries.
Successful marketing optimization depends on establishing clear insight-to-action workflows that enable rapid testing and measurement processes.
Sustainable growth comes from repeatable processes transforming data patterns into consistent, measurable business improvements.
Skills you'll gain
- Business Marketing
- Marketing Effectiveness
- Performance Measurement
- Interactive Data Visualization
- Performance Improvement
- Customer Analysis
- Process Improvement and Optimization
- Customer Insights
- Business Intelligence
- Data Storytelling
- Web Analytics
- Data Analysis
- Gap Analysis
- Marketing Strategies
- Performance Analysis
- Data Presentation
- Marketing Analytics
- Analytics
- Dashboard
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
January 2026
Assessments
3 assignments
Taught in English
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This course is part of the Digital Marketing Operations & Analytics Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 2 modules in this course
Learners will master the foundational skills of connecting marketing data sources to business intelligence platforms and creating interactive dashboard visualizations that reveal customer journey insights and conversion performance patterns.
What's included
3 videos1 reading1 assignment
Learners will develop advanced analytical skills to transform dashboard data into strategic insights, systematically identify high-impact optimization opportunities, and create actionable improvement plans that drive measurable marketing performance enhancements.
What's included
3 videos2 readings2 assignments
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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