Coursera Instructor Network
Voice of the Customer (VoC): Enhancing Experiences
Coursera Instructor Network

Voice of the Customer (VoC): Enhancing Experiences

Taught in English

1,516 already enrolled


Gain insight into a topic and learn the fundamentals

Hector Sandoval

Instructor: Hector Sandoval


(27 reviews)

Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Analyze key concepts, benefits and frameworks of the VoC practice

  • Identify and analyze core customer feedback collection methods and data

  • Apply VoC principles in the organization to improve collaboration, decision making and continuous improvement

Details to know

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There is 1 module in this course

In today's global, local, and highly personalized marketplaces, the customer experience is no longer transactional and one-sided. As technology evolves, providing the most personalized "experiences" when searching, buying, and consuming products and services, organizations need to create channels and methods to "Listen" to their customers.

What's included

12 videos4 readings1 assignment


Instructor ratings
5.0 (7 ratings)
Hector Sandoval
Coursera Instructor Network
10 Courses33,676 learners

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Recommended if you're interested in Marketing

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Reviewed on May 10, 2024

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