Coursera Instructor Network
Improving Customer Retention
Coursera Instructor Network

Improving Customer Retention

Taught in English

Course

Gain insight into a topic and learn the fundamentals

Marta Sotto-Mayor

Instructor: Marta Sotto-Mayor

Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Identify the key factors that influence customer retention.

  • Apply customer service best practices to enhance customer satisfaction.

  • Evaluate consumer behavior to improve retention strategies.

  • Apply feedback analysis and understand consumer behavior to improve retention tactics.

Details to know

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Recently updated!

June 2024

Assessments

1 assignment

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There is 1 module in this course

This course provides a comprehensive understanding of the strategies and practices that drive client retention and transform customers into loyal advocates. It covers the foundational concepts of customer retention, loyalty programs, customer satisfaction, marketing strategies, CRM, customer service, feedback analysis, consumer behavior, brand loyalty, and retention tactics.

What's included

12 videos4 readings1 assignment2 discussion prompts

Instructor

Marta Sotto-Mayor
3 Courses2,660 learners

Offered by

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