About this Course

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Learner Career Outcomes

40%

started a new career after completing these courses

31%

got a tangible career benefit from this course

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 14 hours to complete

English

Subtitles: English

Skills you will gain

Financial AccountingAccountingFinanceMarketing

Learner Career Outcomes

40%

started a new career after completing these courses

31%

got a tangible career benefit from this course

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 14 hours to complete

English

Subtitles: English

Offered by

University of Pennsylvania logo

University of Pennsylvania

Syllabus - What you will learn from this course

Week
1

Week 1

1 hour to complete

Start Here

1 hour to complete
3 readings
3 readings
Welcome to the Business Foundations Capstone Project!10m
Course Format, Grading and Expectations10m
Capstone Project Timeline: Check Your Progress Here!10m
1 practice exercise
Project Scope Quiz10m
Week
2

Week 2

2 hours to complete

Choosing your Project and Videos for Review

2 hours to complete
2 videos (Total 16 min), 1 reading, 1 quiz
2 videos
Cost, Quality, Variety, Responsiveness (7:56)7m
1 reading
Exemplar Projects10m
Week
3

Week 3

5 hours to complete

Marketing Plan for Review

5 hours to complete
14 videos (Total 165 min)
14 videos
How Can Customer Centricity Be Profitable (19:03)19m
Customer Retention (18:24)18m
Customer Development (3:07)3m
Brands and Digital Marketing (14:01)14m
Customers and Digital Marketing (9:49)9m
Reputation and Reviews (14:38)14m
Product Life Cycle (3:29)3m
More Examples of Influence (8:42)8m
More Examples of Influence - Part 2 (12:34)12m
Pricing Strategies 3 - Psychological Factors (9:47)9m
Distribution Strategies 1 - Introduction (13:38)13m
Distribution Strategies 2 - Channel Design (13:39)13m
Horizontal Conflict (12:46)12m
Week
4

Week 4

4 hours to complete

Preparing the Rough Draft, and Accounting and Finance Videos for Review

4 hours to complete
7 videos (Total 124 min)
7 videos
Estimating Uncollectible Accounts (15:31)15m
Accounts Receivable Disclosure Example (16:35)16m
Inventory (19:59)19m
LIFO vs. FIFO (23:11)23m
Inventory Disclosure Example (11:14)11m
3M Company: Accounts Receivable and Inventory (17:50)17m

About the Business Foundations Specialization

In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge....
Business Foundations

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

  • This Course doesn't carry university credit, but some universities may choose to accept Course Certificates for credit. Check with your institution to learn more. Online Degrees and Mastertrack™ Certificates on Coursera provide the opportunity to earn university credit.

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