About this Course

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Learner Career Outcomes

40%

started a new career after completing these courses

31%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 10 hours to complete
English

Skills you will gain

Financial AccountingAccountingFinanceMarketing

Learner Career Outcomes

40%

started a new career after completing these courses

31%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 10 hours to complete
English

Offered by

Placeholder

University of Pennsylvania

Syllabus - What you will learn from this course

Week
1

Week 1

1 hour to complete

Start Here

1 hour to complete
3 readings
3 readings
Welcome to the Business Foundations Capstone Project!10m
Course Format, Grading and Expectations10m
Capstone Project Timeline: Check Your Progress Here!10m
1 practice exercise
Project Scope Quiz30m
Week
2

Week 2

1 hour to complete

Choosing your Project and Videos for Review

1 hour to complete
2 videos (Total 16 min), 1 reading, 1 quiz
2 videos
Cost, Quality, Variety, Responsiveness (7:56)7m
1 reading
Exemplar Projects10m
Week
3

Week 3

4 hours to complete

Marketing Plan for Review

4 hours to complete
14 videos (Total 165 min)
14 videos
How Can Customer Centricity Be Profitable (19:03)19m
Customer Retention (18:24)18m
Customer Development (3:07)3m
Brands and Digital Marketing (14:01)14m
Customers and Digital Marketing (9:49)9m
Reputation and Reviews (14:38)14m
Product Life Cycle (3:29)3m
More Examples of Influence (8:42)8m
More Examples of Influence - Part 2 (12:34)12m
Pricing Strategies 3 - Psychological Factors (9:47)9m
Distribution Strategies 1 - Introduction (13:38)13m
Distribution Strategies 2 - Channel Design (13:39)13m
Horizontal Conflict (12:46)12m
Week
4

Week 4

3 hours to complete

Preparing the Rough Draft, and Accounting and Finance Videos for Review

3 hours to complete
7 videos (Total 124 min)
7 videos
Estimating Uncollectible Accounts (15:31)15m
Accounts Receivable Disclosure Example (16:35)16m
Inventory (19:59)19m
LIFO vs. FIFO (23:11)23m
Inventory Disclosure Example (11:14)11m
3M Company: Accounts Receivable and Inventory (17:50)17m

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About the Business Foundations Specialization

Business Foundations

Frequently Asked Questions

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