Wharton Business Foundations Capstone

4.6
140 ratings
35 reviews

Course 6 of 6 in the Business Foundations Specialization

Wharton's Applied Knowledge Capstone Project enables you to apply your analytic skills to real business challenges – including your own. You’ll use your newly earned business skills to thoughtfully evaluate a real situation or opportunity from Wharton-governed companies like Shazam and SnapDeal.
Globe

100% online course

Start instantly and learn at your own schedule.
Clock

Approx. 10 hours to complete

Suggested: 5 weeks of study, 3-5 hours/week
Comment Dots

English

Subtitles: English

Skills you will gain

MarketingFinanceAccountingFinancial Accounting
Globe

100% online course

Start instantly and learn at your own schedule.
Clock

Approx. 10 hours to complete

Suggested: 5 weeks of study, 3-5 hours/week
Comment Dots

English

Subtitles: English

Syllabus - What you will learn from this course

1

Section
Clock
1 hour to complete

Start Here

Welcome to the Business Foundations Capstone Project! We've used this course shell to bring you the resources and tools you need to envision, plan, develop, and submit your Capstone Project. Please study the readings below which provide you with the resources and timeline you need to complete a successful capstone. Then, please take the Project Scope Quiz. You must score 100% on all 5 questions to pass the quiz, but you have multiple opportunities to retake the quiz until you score 100%....
Reading
3 readings, 1 quiz
Reading3 readings
Welcome to the Business Foundations Capstone Project!10m
Course Format, Grading and Expectations10m
Capstone Project Timeline: Check Your Progress Here!10m
Quiz1 practice exercises
Project Scope Quiz10m

2

Section
Clock
2 hours to complete

Choosing your Project and Videos for Review

In this module, you'll write your Description of the product or service you will develop further in a full opportunity analysis for your final project. Because deciding what you will spend the next few weeks researching is such an important step, you'll submit it for peer review so you can get feedback on the validity and feasibility of your idea before you devote more time and effort to it. Once you submit your idea, please review the Project Descriptions of five of your peers....
Reading
2 videos (Total 16 min), 1 reading, 1 quiz
Video2 videos
Cost, Quality, Variety, Responsiveness (7:56)7m
Reading1 readings
Exemplar Projects10m

3

Section
Clock
5 hours to complete

Marketing Plan for Review

In this Module, you'll write your Marketing Plan for your product or service that will be part of your final project. Because determining who the audience is for a product or service, and how to talk the audience about it is critical to the success of your capstone, you'll have the opportunity to get feedback on creativity and analytical strength of your marketing plan before you submit is as part of your final project. Once you submit your idea, please review the Marketing Plans of five of your peers....
Reading
14 videos (Total 165 min), 1 quiz
Video14 videos
How Can Customer Centricity Be Profitable (19:03)19m
Customer Retention (18:24)18m
Customer Development (3:07)3m
Brands and Digital Marketing (14:01)14m
Customers and Digital Marketing (9:49)9m
Reputation and Reviews (14:38)14m
Product Life Cycle (3:29)3m
More Examples of Influence (8:42)8m
More Examples of Influence - Part 2 (12:34)12m
Pricing Strategies 3 - Psychological Factors (9:47)9m
Distribution Strategies 1 - Introduction (13:38)13m
Distribution Strategies 2 - Channel Design (13:39)13m
Horizontal Conflict (12:46)12m

4

Section
Clock
4 hours to complete

Preparing the Rough Draft, and Accounting and Finance Videos for Review

Use this week to bring your project together. Finish drafts of each of your project segments, and have someone you trust read it and offer feedback. Use the forums to see if your peers will help you out. You can also post your draft in the forums for feedback if you like. There is no formal graded assignment this week....
Reading
7 videos (Total 124 min), 1 quiz
Video7 videos
Estimating Uncollectible Accounts (15:31)15m
Accounts Receivable Disclosure Example (16:35)16m
Inventory (19:59)19m
LIFO vs. FIFO (23:11)23m
Inventory Disclosure Example (11:14)11m
3M Company: Accounts Receivable and Inventory (17:50)17m

5

Section
Clock
2 hours to complete

Submitting your Capstone

Congratulations on completing your capstone! Now it is time to submit it for review. Once you do, please review the work of at least five of your peers. We can't wait to see what you've come up with!...
Reading
1 quiz
4.6
Direction Signs

40%

started a new career after completing these courses
Briefcase

83%

got a tangible career benefit from this course

Top Reviews

By RRJul 10th 2017

It was my first specialization and I had a wonderful time completing it.I am looking forward for Business Analytics and Entrepreneurship capstone from Wharton Online.\n\nThank you...!!!!

By MTFeb 2nd 2017

Great course. I did a project relating to my career (construction), so the process of researching and putting together a presentation directly improved my understanding of the industry.

Instructor

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Christian Terwiesch

Andrew M. Heller Professor at the Wharton School, Senior Fellow Leonard Davis Institute for Health Economics Co-Director, Mack Institute of Innovation Management

About University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

Frequently Asked Questions

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  • If you pay for this course, you will have access to all of the features and content you need to earn a Course Certificate. If you complete the course successfully, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. Note that the Course Certificate does not represent official academic credit from the partner institution offering the course.

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