About this Course
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Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 10 hours to complete

Suggested: 5 weeks of study, 3-5 hours/week...

English

Subtitles: English

Skills you will gain

Financial AccountingAccountingFinanceMarketing

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 10 hours to complete

Suggested: 5 weeks of study, 3-5 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
1 hour to complete

Start Here

3 readings, 1 quiz
3 readings
Welcome to the Business Foundations Capstone Project!10m
Course Format, Grading and Expectations10m
Capstone Project Timeline: Check Your Progress Here!10m
1 practice exercise
Project Scope Quiz10m
Week
2
2 hours to complete

Choosing your Project and Videos for Review

2 videos (Total 16 min), 1 reading, 1 quiz
2 videos
Cost, Quality, Variety, Responsiveness (7:56)7m
1 reading
Exemplar Projects10m
Week
3
5 hours to complete

Marketing Plan for Review

14 videos (Total 165 min), 1 quiz
14 videos
How Can Customer Centricity Be Profitable (19:03)19m
Customer Retention (18:24)18m
Customer Development (3:07)3m
Brands and Digital Marketing (14:01)14m
Customers and Digital Marketing (9:49)9m
Reputation and Reviews (14:38)14m
Product Life Cycle (3:29)3m
More Examples of Influence (8:42)8m
More Examples of Influence - Part 2 (12:34)12m
Pricing Strategies 3 - Psychological Factors (9:47)9m
Distribution Strategies 1 - Introduction (13:38)13m
Distribution Strategies 2 - Channel Design (13:39)13m
Horizontal Conflict (12:46)12m
Week
4
4 hours to complete

Preparing the Rough Draft, and Accounting and Finance Videos for Review

7 videos (Total 124 min), 1 quiz
7 videos
Estimating Uncollectible Accounts (15:31)15m
Accounts Receivable Disclosure Example (16:35)16m
Inventory (19:59)19m
LIFO vs. FIFO (23:11)23m
Inventory Disclosure Example (11:14)11m
3M Company: Accounts Receivable and Inventory (17:50)17m
4.6
46 ReviewsChevron Right

40%

started a new career after completing these courses

31%

got a tangible career benefit from this course

Top reviews from Wharton Business Foundations Capstone

By RRJul 10th 2017

It was my first specialization and I had a wonderful time completing it.I am looking forward for Business Analytics and Entrepreneurship capstone from Wharton Online.\n\nThank you...!!!!

By MTFeb 2nd 2017

Great course. I did a project relating to my career (construction), so the process of researching and putting together a presentation directly improved my understanding of the industry.

Instructor

Avatar

Christian Terwiesch

Andrew M. Heller Professor at the Wharton School, Senior Fellow Leonard Davis Institute for Health Economics Co-Director, Mack Institute of Innovation Management
The Wharton School

About University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

About the Business Foundations Specialization

In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge....
Business Foundations

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.