A Capstone Project is an assignment designed specifically to apply and showcase the skills you learned in the Specialization. To this end, the Business Strategy Capstone Project, a comprehensive Strategic Analysis, provides an opportunity for you to synthesize concepts and knowledge from the four prerequisite courses in the specialization. In this course, developed at the Darden School of Business at the University of Virginia, you will be guided through your project by top-ranked faculty. You may continue with the organization you selected for previous assignments or select a new organization for this project. You will analyze the current state of the organization, strategic issues facing the organization, strategic paths the organization might pursue, make a recommendation of the best path for the organization to pursue, and write an Executive Summary. Your finished project will serve as an artifact showcasing your ability to conduct research on/within an organization, select and apply the most appropriate analytical tools, build a well-supported case for a specific position, and effectively communicate key points with executive leadership.
About this Course
Learner Career Outcomes
Learner Career Outcomes
University of Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
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TOP REVIEWS FROM BUSINESS STRATEGY IN PRACTICE (PROJECT-CENTERED COURSE)
The hands on approach helped me to gain confidence in my ability to carry out a strategic analysis of an organization. The project forced me to thoroughly revise all the preceding 4 courses.
Unless you complete the Capstone project all the knowledge remains bookish and theoretical. In order to learn application of knowledge or skill in action one must do the Capstone project.
I have learnt how to use business strategy in the real world. I would like to thank the instructors as well as coursera, for making this learning process incredible, interesting and joyful.
The final project gives a deeper insight and understanding of how to apply the strategist's toolkits in creating valuable competitive position for an organization. Great Professors
About the Business Strategy Specialization
This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
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